Matthew Yourstowsky, Mba Email & Phone Number

Cleveland, Ohio

Cleveland, Ohio, United States

▪ Lead client nurture and inbound marketing strategies on all accounts. Client industries range from business to business, business to consumer, tourism, healthcare, and higher education.▪ Co-leads an account team responsible for creating branding, a website, and a communications outreach plan.▪ Took Fahlgren Mortine from a HubSpot Gold Solutions Partner to a Platinum Partner in less than a year. This included upselling 3 clients to Marketing Hub Pro along with signing 4 new clients throughout the year.▪ Responsible for leading an internal team to meet client deadlines. Responsibilities include writing status reports, leading internal and external meetings, sending alerts to the team, and creating timelines.▪ Has expertise in marketing automation with in depth knowledge of other digital channels like media, SEO, and social.▪ Execute multi-segment nurture marketing strategies designed to acquire, convert, and retain leads▪ Assisted in launching 3 new client websites▪ Writes creative briefs and marketing plans while assisting in writing RFPs and content (email, blog, etc.)

Cleveland, Ohio, United States

▪ Assist leading client nurture marketing strategy on high consideration enterprise accounts. My client portfolio ranges from professional credentialing institutions to higher education universities▪ Upsold a healthcare client of 10k on a new nurture marketing strategy within Salesforce Marketing Cloud▪ Conducted data analysis to prove a 21:1 ROI for a professional credentialing institution▪ Developed a sales package for Mailchimp to assist with generating additional revenue from smaller clients▪ Lead client reporting calls, status calls, strategy conversations and create client relationships with all clients▪ Create reporting dashboards to provide insight into ROI for clients utilizing Marketo, Salesforce and Adobe Analytics▪ Execute multi-segment nurture marketing strategies designed to acquire, covert and retain leads▪ Acquired 3 certifications in marketing automations platforms including: Marketo, Pardot, and Hubspot

Valley View, Ohio

Youngstown, Ohio Area

• Assisted in starting 5 new businesses as well as with 30 growing businesses in operation• Helped develop marketing plans for clients to attract new business and continue to drive current business• Assisted 5 clients in creating business plans and 5 clients in writing loan proposals which obtained loan amounts exceeding $50,000 to start their business• Guided clients in filing for an LLC, vendor’s license and EIN number• Conducted market research including demographics, competition and industry trends utilizing databases• Developed a 3 year cash flow forecast for over 10 clients using Microsoft Excel to show business viability • Created and maintained the office’s LinkedIn Account by posting relevant articles, gained 150 followers

Girard, Oh

• Assisted with company bookkeeping and customer service while developing a website utilizing Square Space

Youngstown, Ohio Area

• Organized travel plans for all 16 away games (hotel accommodations, meal planning, etc.)• Helped coordinate and market Men’s Basketball Camps (exceeded camp expectations of 230 campers)

Youngstown, Ohio Area

• 1 of 8 students selected to participate with the Youngstown Phantoms Hockey Team (USHL)• Assisted team/organization to achieve second highest paid ticket sales for 2015 and helped generate second highest yearly attendance in Phantoms history with 1,833 fans per game• Responsible for successful creation, development, and implementation of a game, including: strategic planning, marketing, ticket sales, business presentation, community outreach, game night activities

• Helped coordinate Panerathon (run and walk fundraiser) which is biggest fundraising event for breast cancer in Tri County area as well as the Fuel the Fight Car Show for prostate cancer• Gained data base experience of Raiser’s Edge program through entering donors, checks, and registrations• Created advertisements for Panerathon and Fuel the Fight Car Show which led to having 1,181 participants in the 10K run and over 100 cars in the Fuel the Fight Car Show

Bachelor Of Science, Marketing Management

Minor in Accounting

Master Of Business Administration - Mba, Business Administration And Management

Education record

Activities and Societies: Basketball