Matthew Britton Email & Phone Number

Eden Prairie, MN, US

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Managed all Sales/Trade Activity across a variety of Channels and Customers during tenure including: Target, Walmart US & CA, Best Buy US & CA, Canadian Tire, and Home Center/Farm/Office Channels. Managed team of both direct and indirect sales partners across a variety of categories within Small, Compact, and Major Appliances, building brands such as.

Bentonville, AR

• Oversaw all customer management, trade management, financial P&L, and promotional planning and execution for >$100M in Gross Shipments at Walmart, Sam’s, and Target. Manage Team of 8 across functional roles in Sales.
• Built Sam’s Business from <$1M to ~$6M in two years
• Successfully managed customer negotiations of Costing and Terms
• Improved Customer Profitability by over 600 Basis Points

Greater Minneapolis-St. Paul Area

• Led customer management, trade management, financial P&L, and promotional planning and execution for >$154M in Gross Shipments at Target. Managed Target Team: Business Analyst, Category Manager, Item Specialist.
• Grew Target from #4 Customer to #2 Customer within Shark Ninja – 6% Growth in Gross Sales
• Increased Customer Profitability by over 10% through effective trade management

Greater Minneapolis-St. Paul Area

• Managed customer management, trade management, financial P&L, and promotional planning and execution for >$40M in Gross Shipments at Target – across the omnichannel platform. Experienced LRP and JBP Vendor Partner.
• Recipient of 2014 Target Partner Award of Excellence Award from Jill Sando – SVP Home
• Successfully secured new distribution of Key Brand in New Category – displacing four competitors for 2015 - $5M Annual Business Opportunity
• Increased Gross Sales by 62% over 3 years

Greater Minneapolis-St. Paul Area

• Championed all Sales Management Activities at Target., as well as Management of Rep Network overseeing all other Regional Mass Customers: Shopko, Pamida, Fred Meyer, Meijer. Managed Fiskars business across two.
• Eliminated competitive brand from Target Garden Planogram, resulting in Fiskars being the sole National Brand – 25% increase in sales
• Achieved 35% increase in Fiskars Sales and eliminated competitive brand from Shopko Office and Kids planogram
• Secured new distribution in Dept. 72. Drove 25% growth for Fiskars Target Business in Division

• Drove all customer management and account specific program implementation. Primary point of contact for buying teams at both national Mass Accounts, as well as regional buying offices within Kmart. Led all internal.
• Doubled Sara Lee’s ACV Distribution at Target, resulting in an incremental $8.5Mi n Sales
• Successfully implemented Target JBP process within Sara Lee Fresh organization

Managed all category management activities within all Sara Lee Business Groups for the Target and Kmart businesses. Directed and managed all Acosta Activities for Sara Lee at Target and Super Target.

Greater Detroit Area

Served as head of New Business Development and Sales for this full-service marketing communications corporation. Acted as lead account person on 50% of agency accounts to manage the total client relationship and develop additional business opportunities within existing partners. Oversaw budget development, vendor coordination, creative direction, media.

Greater Detroit Area

Accountable for the creation, implementation, and oversight of all Marketing Communications and Fund Development activities for this state-wide provider of Senior Care Services. Developed and nurtured relationships with donors of all levels - individuals, corporations, business owners, key community groups.

Advanced rapidly to manage Midwest Regional Sales Territory for this leading free-standing insert supplier. Clients in industries including: retail, franchise, agency, and manufacturers. Prior positions held at Valassis: Category Specialist and Promotion Coordinator.