Matthew Edwards Email & Phone Number

Cape Town, Wc, Za

City Of Cape Town, Western Cape, South Africa

As the Head of Product at Bluegrass, I am responsible for all of the projects which we deliver for our clients. I oversee the quality of the solutions we deliver; whether these be executed by our in-house team or in collaboration with our partners. I lead a team of Product Owners where we are custodians for the pieces of work we deliver for our clients and we take pride in knowing their business as well as them.At Bluegrass we partner with our clients in order to deliver world class solutions and these can range from complete builds (from inception to end product) to assisting in delivering a single piece of the journey where we are consulted for our UX expertise or development prowess.I am involved from the initial stakeholder engagement during the sales or pitching phases right the way through the lifecycle of the project from the workshopping, design, specification, build, testing and ongoing maintenance.

Cape Town Area, South Africa

As a Business Analyst at Bluegrass my role involves working closely with the development, creative and project management teams. The role involves analyzing client project requirements; assisting with providing costings and solutions that match these requirements; making appropriate recommendations that will positively impact operational effectiveness and project workflows; and researching Bluegrass incubated products and services. The Business Analyst is the solution expert for key projects, assisting creative designers with the solution proposition; assisting project managers and the client to understand the scoped solutions for key projects and assisting developers with interpretation and testing.The Business Analyst is involved throughout the project life cycle essentially becoming the product owner internally. Some of the outputs involved with the role include; but aren't limited to: UX & Wire-framing, Functional Specifications, Risk Management, Internal Business Processes, Research and QA

Cape Town Area, South Africa

One of the roles of the Digital Analytics Consultant is to customize web tracking code to their client's exact business requirements and reporting needs. It assists the client to implement proprietary web tracking code throughout their website, and perform quality checks to ensure correct implementation.I have been responsible for the training of clients, offering best practice recommendations, setting up and advising on reporting, developing adhoc solutions to client challenges and general consulting during my tenure. I have worked with a number of reputable companies with the likes of Standard Bank, Sainsburys, Ryanair, Dixons, Benjamin Moore, Emirates, DSTV and Vodacom to name just a fraction.My responsibilities during this period have been diverse and expanded into areas such as campaign and tag management, reporting and visualization, training and consulting, presentations, A/B testing, recommendations and analysis.

Cape Town Area, South Africa

I wrote several custom excel macros for clients month-end and upload procedures in order to automate the process and save them time. I was also Involved in the setup of the Elite software package for clients. Outside of client work i performed basic marketing responsibilities as well as managed the website.

Birmingham, United Kingdom

I was brought in on a short term consultancy basis and was involved in the setup of a social media presence for the company. This included the setup of a company twitter account and customization of it to suite the business. Further to this i setup and customized a Wordpress blog site within their website and integrated this with their twitter account. The staff were trained staff on best practices with social media and usage guidelines document was drawn up for the company

Bachelor Of Business Science, Marketing (Honours)

The Bachelor of Business Science (BBusSci) is a four-year Honours level degree providing for a scientifically based study of economic.

Matric Certificate, Matric Exemption (A Aggregate)

Activities and Societies: Peer Counselor, House Committee, Junior PrefectPassed with overall Distinction (7 subjects passed on higher.