Matthew Edwards work email
- Valid
- Valid
Matthew Edwards personal email
Matthew started his professional career as a Web Analytics Consultant working with a number of different clients from various industry verticals. Matthew was a product expert in Adobe Analytics, as well as other Adobe products within the Marketing Cloud from Tag Management to A/B Testing. His involvement with these tools ranged from consulting to training, best practise recommendations, visualizations and reporting. Matthew's skills and experience further extended into the Google Marketing Platform and their set of tools. Matthew also had extensive experience in visualizations and various visualization software such as Domo and Looker Studio.Following his 5 year stint in the world of Analytics; Matthew wanted a new challenge as well as a way to influence the direction of a website or products lifecycle from ideation to execution rather than just coming in at the end and understanding how it was being used.This let Matthew to moving into a role as a Business Analyst and ultimately a Product Owner and now the Head of Product at his current company. Matthew is now involved in the initial sales, costing and scoping aspects of a project right the way through to its specification, design, development and ongoing maintenance.Matthew has experience delivering complex projects across a variety of platforms from web and mobile solutions to CMS implementations and custom builds.
-
Head Of ProductBluegrassCape Town, Wc, Za
-
Head Of ProductBluegrass Oct 2023 - PresentCity Of Cape Town, Western Cape, South AfricaAs the Head of Product at Bluegrass, I am responsible for all of the projects which we deliver for our clients. I oversee the quality of the solutions we deliver; whether these be executed by our in-house team or in collaboration with our partners. I lead a team of Product Owners where we are custodians for the pieces of work we deliver for our clients and we take pride in knowing their business as well as them.At Bluegrass we partner with our clients in order to deliver world class solutions and these can range from complete builds (from inception to end product) to assisting in delivering a single piece of the journey where we are consulted for our UX expertise or development prowess.I am involved from the initial stakeholder engagement during the sales or pitching phases right the way through the lifecycle of the project from the workshopping, design, specification, build, testing and ongoing maintenance. -
Business AnalystBluegrass Digital Dec 2016 - Oct 2023Cape Town Area, South AfricaAs a Business Analyst at Bluegrass my role involves working closely with the development, creative and project management teams. The role involves analyzing client project requirements; assisting with providing costings and solutions that match these requirements; making appropriate recommendations that will positively impact operational effectiveness and project workflows; and researching Bluegrass incubated products and services. The Business Analyst is the solution expert for key projects, assisting creative designers with the solution proposition; assisting project managers and the client to understand the scoped solutions for key projects and assisting developers with interpretation and testing.The Business Analyst is involved throughout the project life cycle essentially becoming the product owner internally. Some of the outputs involved with the role include; but aren't limited to: UX & Wire-framing, Functional Specifications, Risk Management, Internal Business Processes, Research and QA
-
Digital Analytics ConsultantAcceleration Sep 2011 - Aug 2016Cape Town Area, South AfricaOne of the roles of the Digital Analytics Consultant is to customize web tracking code to their client's exact business requirements and reporting needs. It assists the client to implement proprietary web tracking code throughout their website, and perform quality checks to ensure correct implementation.I have been responsible for the training of clients, offering best practice recommendations, setting up and advising on reporting, developing adhoc solutions to client challenges and general consulting during my tenure. I have worked with a number of reputable companies with the likes of Standard Bank, Sainsburys, Ryanair, Dixons, Benjamin Moore, Emirates, DSTV and Vodacom to name just a fraction.My responsibilities during this period have been diverse and expanded into areas such as campaign and tag management, reporting and visualization, training and consulting, presentations, A/B testing, recommendations and analysis.
-
Application ConsultantEmerald Consulting Mar 2011 - Aug 2011Cape Town Area, South AfricaI wrote several custom excel macros for clients month-end and upload procedures in order to automate the process and save them time. I was also Involved in the setup of the Elite software package for clients. Outside of client work i performed basic marketing responsibilities as well as managed the website.
-
Marketing AssistantCpio Limited May 2010 - Aug 2010Birmingham, United KingdomI was brought in on a short term consultancy basis and was involved in the setup of a social media presence for the company. This included the setup of a company twitter account and customization of it to suite the business. Further to this i setup and customized a Wordpress blog site within their website and integrated this with their twitter account. The staff were trained staff on best practices with social media and usage guidelines document was drawn up for the company
Matthew Edwards Skills
Matthew Edwards Education Details
-
Marketing (Honours) -
Wynberg Boys' High SchoolMatric Exemption (A Aggregate)
Frequently Asked Questions about Matthew Edwards
What company does Matthew Edwards work for?
Matthew Edwards works for Bluegrass
What is Matthew Edwards's role at the current company?
Matthew Edwards's current role is Head of Product.
What is Matthew Edwards's email address?
Matthew Edwards's email address is ma****@****o.co.uk
What schools did Matthew Edwards attend?
Matthew Edwards attended University Of Cape Town, Wynberg Boys' High School.
What skills is Matthew Edwards known for?
Matthew Edwards has skills like Web Analytics, Analytics, Google Analytics, Online Advertising, Online Marketing, Digital Marketing, Consulting, Reporting And Analysis, Omniture, Conversion Optimization, Campaign Management, Wordpress.
Who are Matthew Edwards's colleagues?
Matthew Edwards's colleagues are Jeanre Swanepoel, Neutoria Lucas, Simon Buerger, Bandile Mavumengwana, Stefani Kellerman, Raymond Datson, Nurjahaan Lamera.
Not the Matthew Edwards you were looking for?
-
-
1eurocivil.com.au2 +612447XXXXX
-
-
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial