MBA with marketing specialization and 14+ years experience driving success in a number of digital marketing roles. Strategic and analytical mindset with a data-driven approach to maximizing the value of current initiatives and exploring new opportunities. Core Competencies: All facets of organic search marketing (strategy & segmentation, technical SEO, content marketing, maximizing SEO value of all on and off-line marketing initiatives, CMS selection & optimization, analysis/reporting, on-site search, etc.), analytics, communication, competitive analysisOther Specialties & Experience: Holistic online marketing, PPC, email marketing, shopping feed management, affiliate relationship management, online analytics, display advertising, social media, problem solving, group dynamics, training & developmentRelevant Tool/CMS Experience: Google Analytics, Google Webmaster Tools, Adobe/Omniture, Coremetrics, Demandware, Magento, Fry OCP, MarketLive, Wordpress, Drupal, BrightEdge, Conductor, Moz, Screaming Frog, SEMRush, Majestic SEOBrand Experience: Alice + Olivia, Appleseeds, AutoEurope, Benefit Cosmetics, b-glowing, Birthday Express, Blair, Blink Fitness, Brahmin, Buy Costumes, Catherines, Celebrate Express, Claire's, Cloud 9 Living, Colorado Tub Repair, Crocs, DeBeers, Design Resources & Fabrics, Diesel, DISH Network, Drapers, Dressbarn, DVF (Diane von Furstenberg), Elie Tahari, Factor Design Build, Figi's, Go Dirty Girl, GH Bass, Haband, Hanky Panky, Henri Bendel, Icing, Jansport, Juicy Couture, Justice, John Varvatos, Joyride Brewing, Kelly Wearstler, Kipling, Lane Bryant, Leanin' Tree, Marimekko, Milly, Monica Vinader, Mrs. Fields, Nautica, New Image Camps, Norm Thompson Outfitters, Old Pueblo Traders, Perfumania, Pradera, Rag & Bone, Rachel Roy, Score at the Top, Serena & Lilly, Shoemall, Stein Mart, Steven Alan, Solvable, Susquehanna International Group, Terrain, The Paper Store, Tom Ford, Town Sports International, Trina Turk, Trollbeads, World Kitchen, Yummie