Matthew Au Email & Phone Number

New York, United States

Greater New York City Area

New York, United States

New York, United States

New York City Metropolitan Area

• Designed and developed marketing materials to support new product releases and enhancements within converged TV, streaming video, identity resolution, connected TV, measurement, shoppable creative, digital audio, and.
• Designed and developed marketing materials to support client outreach and product updates for both internal and external tools.
• Developed case studies highlighting customer success stories and provided resources to the sales team for client engagement and lead generation.
• Collaborated with the Product Marketing Director to develop new tools to enhance internal processes and streamline cross-team cooperation and workflow.

• Curated, created, and maintained visual stylebooks which were used to develop the brand image and evolution of content on both web and print.
• Led and managed the creative teams to conceptualize and execute campaigns that aligned with the company’s mission statement.
• Consulted the Editorial Team to aid with idea generation, creating briefs for new projects, and gave direction for imagery, graphics, and copy for pieces.
• Collaborated with the Marketing Team to develop and launch marketing campaigns on social media platforms to promote the release of over 50+ web pieces.

New York, United States

• Taking photographs as supplements for articles and stand-alone works
• Recruiting, managing, and processing visual submissions and content
• Communicating with other pillar directors to ensure the vision of each pillar is maintained through its visuals
• Creation and maintenance of visual stylebook for each pillar
• Creation and maintenance of the "Photographer's Manual"
• Working with Creative Directors for consultation and approval for visuals

• Created the “Psi Who?” podcast which improved the brand image of the chapter by providing the public with a more personal look into the chapter
• Constructed and executed semester recruitment themes across multiple social media platforms and created graphic flyers for events
• Launched a Black Lives Matter fundraiser on social media which in turn raised over $8000 for various organizations and foundations

New York City Metropolitan Area

• Worked with the Vice President of Marketing to create recruitment themes
• Created various graphics for events and recruitment

Greater New York City Area

• Takes photos to promote products and helps manage social media accounts
• Operates Point of Sale register, handling over 100 transactions on average
• Maintain thorough knowledge of store inventory and responsible for organizing daily material
• Trains new employees on maintaining store inventory, conversing with customers, and creating quality products

Greater New York City Area

• Designed and developed digital and print marketing materials for lead generation and client engagement.
• Tracked and analyzed the success of marketing outreach efforts through various outlets and used the data to optimize the development of future marketing materials.
• Led the personal branding for agent Eric Thai, creating social media materials and campaigns to boost engagement across social media platforms.

Bachelor Of Business Administration - Bba, Marketing, 3.6

Advanced Regents Diploma, 3.5

Activities and Societies: Stuyvesant Boys Varsity Football, Stuyvesant Boys Junior Varsity Football, Humans of Stuy, SING!