Matthew Bisi Email & Phone Number

New York City Metropolitan Area

New York, United States

Greater New York City Area

Joined the predictive marketing team as its first hire to work with the department’s VP of Marketing. Tasked with building highly personalized marketing pieces. Executed the monthly marketing process from start to finish. Helped grow the team and company during a period of hyper-growth, funding, and an acquisition by IHS-Markit.• Built and executed all aspects of the predictive marketing lifecycle. This encompassed copy and image editing, design, data prep and analysis, coding, testing, mail production, email delivery, reporting, and billing.

New York, Ny

Oversaw, managed, and developed sales marketing for Mercedes-Benz, Sprinter, and smart brands. Included brand commensurate and approved messaging of monthly national sales programs, sales events, and local offers.Created content and designed graphics for marketing communicationsManaged and posted content to our social media channels.Worked with Facebook Corporate as a beta tester for their Facebook Audience productWorked closely with our partners and vendors to leverage and execute all marketing effortsManaged marketing agency to develop communications to achieve monthly and yearly sales objectivesTracked results of digital marketing initiatives via vendor’s backend tools, CRM system, and Google AnalyticsManaged $1MM+ sales marketing budgetDealership liaison for Mercedes-Benz USA's Digital Dealership platformActive role in building of the new Mercedes-Benz Manhattan flagship showroom. Worked on designs, installations, and setups of systems including parts and service systems, feature wall, RFID, data/telecom, and A/V. Worked closely with building contractors, vendors, and Mercedes-Benz USA.Assisted in the development of a custom vehicle dispatch system using RFID technology to increase the efficiency of vehicle movement and the time it takes for a vehicle to be delivered to a customer. This system is now in use by several large multi-brand dealerships throughout the country.Designed and installed audio/video system for newly created CLA showroomPhotographed and video recorded events and any dealership, archival, marketing, A/V, and social media needsGolf operations for annual charity Mercedes-Benz Dealer Championships golf event (see previous employer)

Paramus, Nj

Planned, coordinated, and activated components of the Mercedes-Benz Dealer Championships (MBDC) golf program.Handled golf operations and managed scoring for MBDC Regional and National Final.Oversaw all event collateral that was produced for the events.Assisted and managed onsite operations and IT responsibilities for the MBDC and Masters program.Maintained monthly status reports on all aspects of the MBDC and post-event reports.Developed an internal golf database. Contained 75,000+ players and 100+ local tournaments per year.Managed the test-drive component of the golf program. Developed fulfillment processes with golf partners.Worked closely with MBUSA agency partners on all aspects of events.