Matt Brassard Email & Phone Number

Waterloo, Ontario, Canada

Ground News is a news comparison platform that is trusted by thousands of people who use our mobile and web apps to stay fully informed and see the world a little clearer. As the Head of Growth, I am responsible for: - Leading sponsorship strategy, ensuring that we work with the right creators to meet our internal goals and strengthen our brand image. I've led partnerships with Political & History YouTubers, Heterodox Newsletter writers, cultural commentators, Instagram meme pages and more. - Leading our social media strategy, growing our following from 3,000 to 90,000 and transforming it into a reliable user acquisition channel.Some highlights: - Created and lead the launch for the Blindspotter, a Twitter tool that enables people to visualize their news bubble on Twitter. The tool was used by 500,000+ people and generated millions of impressions on social media with nearly zero marketing spend. It was covered by news outlets like the Financial Times & Unherd and shared by many thought leaders & journalists from across the political spectrum. - Used growth hacking techniques on social media to get free exposure from prominent figures, ranging from classical liberal podcasters to former US President Donald Trump.

Toronto, Ontario, Canada

London, Canada

-Appointed as VP of Ivey connects for my section of 78 peers -Will liaise directly with the CEO of Habitat for Humanity South-Western Ontario to lead section one in our goal of raising $5000

-Worked as the Project Lead on the Community Consulting Project-Collaborated with Accenture consultants to advise Make-A-Wish on the feasibility of expanding into Northern Ontario - Crafted a recommendation that included volunteer recruitment strategy, corporate sponsorship targets and a comprehensive action plan

Athens, Greece

-Contracted out to three luxury resorts in Crete to work directly with staff to optimize the product for better upselling-Coordinate the smooth platform roll-out and lead training sessions-Contribute in the design & implementation of marketing and communication strategies-Develop e-tourism platform and curate local content for our digital interfaces-Draft, schedule and track analytics for ad campaigns via hotel’s Wifi portal and push notifications-Conduct guest interviews for soliciting insights and drafting guest personas, for better targeting-Work with digital analytics & hotel yielding teams

Acceleration Manager

- In my role, I oversaw two student-run social enterprises; Pollination and Shredded. - I facilitated regular meetings and ensured goals and deadlines are met. - My main focus was my work with Pollination, an Enactus social enterprise operated by Enactus Laurier, with the goal of tackling the widespread problem of pollinator loss- Led the team in searching for a new production partner and recommended multiple sites for product assembly -Built out a proposal and contacted the site managers to negotiate terms, securing a year-long contract at 75% off of the regular price- Spearheaded a joint initiative with the Conestoga college, partnering with their students in design and construction

Bracebridge, Ontario

At camp Muskoka I was in charge of leading a team of 5 staff and instructed them with the care of 20 campers between the ages of 11-13. My responsibilities were completing daily records and requisition forms. I created unique events and activities for staff and campers such as organizing a cycling club that ran twice weekly. During my time there I ensured campers and my team had excellent punctuality. I consistently collaborated with colleagues to plan and assign task's and provided training and orientation to new staff. My position was seasonal and I worked at the camp each year from June to the end of August.

Newmarket

I was the first employee hired at Wickedly Sinful, a gourmet food truck known for pushing culinary boundaries with innovative offerings in new environments. My roles expanded beyond the flat top, I was also involved in logistics, preparation, training and solo management of food truck operations. I often calculated total sales figures for events and developed a cost per unit price for menu items. I was frequently responsible with solo management of operations including training and ensuring equipment was up to code. Additionally, I assisted in promoting the business at events to encourage follower engagement. Whenever I am available, I work the odd event or festival.

Waterloo Ontario

AIESEC is the world's largest youth run non-profit organization. I am responsible with reimbursement forms and organizing the chapters finances . I strive to explore new sponsorships in the school community and beyond.

London, Canada Area

I was the second employee hired at Ontario Rideshare, a London based startup. The startup had the goal of becoming the universal rideshare app for Ontario. I was responsible with promoting app usage and securing the Waterloo-GTA routes. I developed strategies to boost brand awareness such as partnering with local organizations, online marketing and paper advertisements. I also took on client-facing roles and provided efficient customer support for app clients.

Honors Business Administration, Business Administration And Management, General

Activities and Societies: Ivey Consulting Club, Ivey International Business Club, Ivey Entrepreneurship Club, Intermural Dodgeball &.

Honours Economics With Co-Op, International Economics

Activities and Societies: -Enactus Laurier -Students Union Hiring & Recruitment I completed my first two years of my undergrad studying.

Education record

Activities and Societies: - Graduated with honours - Member of the Sacred Heart curling team who were 3x OFSAA finalists