Influencer Marketing Manager
CurrentAt Ground News, we empower readers to make educated decisions by providing a platform that makes it easy to compare news sources, read between the lines of media bias, and break free from algorithms. Our vision is to foster a media landscape where cooperative, civil debate is the norm, and critical thought is the baseline of information consumption. We’re committed to well-informing the world and enabling readers to think freely about the news they consume.My responsibilities include:*Growing company revenue through targeted outreach and strategic brand partnerships.*Ensuring the seamless integration of ads into diverse YouTube niches and channels, while maintaining channel integrity.*Developing and executing campaigns that maximize the unique features of the platform, with a strong focus on YouTube sponsorships.*Managing multiple campaigns per month, analyzing data to track and enhance performance.*Maintaining positive relationships with influencers, brand partners, and agencies.*Collaborating with the analytics team to evaluate and demonstrate the impact of influencer campaigns.My role encompasses outreach, negotiation, content creation, evaluation, relationship management, and development. I excel in identifying new influencers, coordinating sponsorship deals, and driving impactful influencer campaigns.