Hi there, my name is Matt and I’m a Marketing and Data Analytics professional specialising in CVM, base management and digital marketing. I’m an advocate of data-driven marketing and believe in its efficacy for driving incremental revenue, customer lifetime value, customer satisfaction (NPS) & retention, and efficient marketing resource allocation. Areas of focus and interest: • Customer Lifecycle Management: acquisition, onboarding, retention, growth (upsell, x-sell) and loyalty/advocacy. • Contact Strategy: event-driven/trigger-based marketing, marketing automation, customer analytics and segmentation, data mining and propensity modelling.
Listed skills include Direct Marketing, Project Management, Marketing Communications, Research, and 13 others.