Matthew Cai Email & Phone Number

Sydney, Nsw, Au

Sydney, Australia

CVM strategist in the 'Ace of Base Management' squad in the Prepaid Tribe/business unit. Developing CVM programs which minimise customer decay and grow customer value and advocacy, executed through a bespoke marketing automation/NBA decisioning platform.

Sydney, Australia

PO/Team Leader of an interdisciplinary Prepaid CVM squad, composed of CVM strategy, customer marketing, data analytics, data science and data engineering chapters/team members.

Sydney, Australia

My role was in the Customer Value Management department, where I was responsible for the development, execution and evaluation of Direct-to-Customer lifecycle marketing initiatives to the Prepaid base.

Sydney, Australia

Technical data analyst (SQL) role evaluating the effectiveness of Prepaid CVM campaigns to drive customer behaviour change and financial business outcomes.

Sydney, Australia

In this project role, I led the design and delivery of the first customer lifecycle program for Vodafone Australia's entry into the Fixed/Home Broadband (Vodafone nbn) market.

Sydney, Australia

Contract role in the Small Merchant Strategy JAPA team. My role was a part of Amex's strategic response to the FY16/17 regulatory changes to the payments industry. During my time there, I received 18 Blue Awards/internal reward & recognition. I was also invited by the AGSM to present a guest talk on the topic of Digital Business and Marketing Strategy to MBA students, representing Amex.

Sydney, Australia

My role sat in the Consumer CRM arm of the Marketing Enablement department, Telstra Media and Marketing. Developing and managing CRM programs across the customer lifecycle: acquisition, growth, retention, and advocacy. Campaigns included the ADMA AC&E Award winning Telstra Check-In 360 Advocacy program. During my time there, I received 8 zings/internal reward and recognition.

Sydney, Australia

Focused on marketing and customer engagement efforts for UNICEF Australia's Inspired Gifts, digital pledge and community fundraising propositions.

Sydney, Australia

Engaged in the Clemenger Group's 'Seven Brains' Graduate Program. At BBDO, I worked on the Hungry Jack's account, where a proactive creative brief that I wrote was commended by the Group Account Director and Executive Planning Director. At UrsaClemenger, worked on SC Johnson & Son (Raid, Off!) and charity pro-bono accounts - The Wayside Chapel and Royal Botanic Gardens NSW.

Sydney, New South Wales, Australia

Combined Bachelor Of Commerce And Bachelor Of Arts, Marketing, Economics, Film Studies

Executive member of the inaugural Commerce Revue Society 2008. Creative writing published in Sydney University's annual anthology 4 times.

Telstra Future Marketer Program

Tailored marketing education program, delivered by Telstra in partnership with IBM and AGSM Executive Education. Contributes 6 credit.

Optus U Data Science (Python) Course, 76/100

Data Science (Python) course presented by Optus U: a collaborative creation between Optus and Macquarie University's Business School.

Python For Data Analytics (Optus U)

Hsc

Equal 1st in the NSW state HSC English Extension 2 course, mark of 50/50. My major work was selected for publication in the 'Young Writers.