Matthew Calder Email & Phone Number

Redmond, Washington, Us

In the US subsidiary's marketing organization, I'm responsible for connecting developers interested in Azure with useful resources.

Redmond, Washington, Us

Empower marketing and product owners to capitalize on opportunities by connecting technical audiences with readiness resources. Global curation and promotion of online training across key Azure workloads including Internet of Things, Data and Machine Learning, Security and Containerization. Define audience segmentation mapped to customer journeys and go to market activity. Delivered cloud developer audience segmentation and sizing for Worldwide Learning GTM campaigns, content portfolio planning, and business scorecard targets. Placed video courses into product onboarding experience and within documentation to drive 10 x more course starts. Partnered with influential subject matter experts to create Spanish content at dramatically lower cost than traditional localization; resulted in registrations from Latin America increasing from 8% to 18% of total base.

Redmond, Washington, Us

Own Microsoft Learning Experiences online presence in technical communities at a global scale to attract millions of developers and IT pros looking to increase their skills. Drive the voice of the customer through every facet of service offerings to ensure compelling content and experiences.Established a voice the audience extended and amplified through social media, generating 400K visits to Microsoft Virtual Academy from our 100K Twitter followers in one year. Coordinated placement of key messages across twenty high profile social accounts and newsletters with a monthly reach of over 15 million customers.Introduced measurable community maturity model as framework to prioritize investments and increase customer trust.Agile product owner for Learning Paths feature used by over 500,000 customers.Managed virtual teams responsible for delivering over a dozen live broadcasts each month, reducing course creation from several months to less than 6 weeks.

Seattle, Wa, Us

Owned vision for repositioning SuperPass subscription service from long tail VOD bundle to service for most passionate and engaged members of the Big Brother reality tv fan community. Drove social media strategy to establish access to stars and influential fans as a key product pillar. Defined site features and content that increased customer engagement and satisfaction by enriching and extending the community experience. Transitioned business from desktop client based offering on legacy infrastructure to browser based experience using state of the art adaptive video streaming and cloud infrastructure. Selected Contributions:Produced daily live interactive call in shows bringing audience and stars together via Skype, phone, twitter and chat rooms, establishing a fan community that anchored post season retention programming to extend subscriber lifetime by 42%Managed social media and SEO team that increased traffic to site 600% from 2011 to 2012 through sustained, deep engagement across Twitter, Facebook, fan forums and key blogs, establishing new channel that drove 16% of sign ups by August of 2012 Defined feature set and managed creation of highly customized chat solution including moderation tools, used by 40% of concurrent viewers during peak traffic events

Performed competitive analysis for client (Windows Live) identifying best practices and key trends in Web communities that depend on visible representations of reputation (such as eBay feedback score). Inventoried sites and developed taxonomy for analyzing common scenarios, features, and business models. Delivered actionable recommendations for program management correlating features and functionality with contributions to revenue.

Redmond, Washington, Us

Provided business direction and functional requirements for broad portfolio of consumer facing Web sites in support of global, integrated marketing campaigns. Maintained strong channels of communication with online influentials for product feedback and competitive response. Drove key pilot projects for measuring impact of blogger and online community engagement.Selected Contributions:Drove overhaul of Windows Media site to exceed stretch goal of 100 million Player 10 downloads in less than 6 months. Engaged with influential bloggers to set strategy and drive execution of key Internet Explorer announcement to hit a traditional PR home run through a nontraditional channel, driving news pick up of 46 unique articles and 72 articles

Worked in start-up environment researching potential customer needs, including value proposition development for mobile knowledge management solution.

Seattle, Wa, Us

Taught film and expository writing in both large lecture and small seminar forums.

Ma, Comparative Literature

Ba, Philosophy