Matthew Coppens Email & Phone Number

Melbourne, Victoria, Australia

Leads, develops, coaches and mentors team of three marketing performance analystsOwns and delivers pipeline of broad marketing performance insight requests for energy, telco, business and emerging areas such as electric vehicles across all marketing channelsBusiness ownership of marketing customer data assets and customer segmentation modelsCollaborate.

Australia

Responsible for the timely and accurate delivery of all wholesale pricing for commercial and consumer segmentsSuccessfully oversaw the re-build and development of AGL’s wholesale pricing team having clear direction and goals, a co-created team plan and adding three new team members to deliver the program of workChampioned introduction of Graduate.

Melbourne, Victoria, Australia

Participated in design and implementation of AGL Australia Strategy and Planning process as part of business de-mergerPerformed commercial analysis on topics such as new value pool potential, risk for AGL Australia carbon commitments and customer value segmentation of commercial customer portfolioPartnered with senior managers from Consumer Markets and.

Melbourne, Australia

Lead team of three senior analysts who deliver broad pipeline of analytics projects for Customer Markets business (examples include but not limited to; market sizing and share, audience identification for new products development, marketing campaign optimisation)Led and delivered end-to-end Customer Segmentation Project for AGL (including procurement of.

Develop and manage Strategic Planning process across entire Product and Marketing groupSet up and support cross-functional GTM planning processesBuild and lead Marketing Performance function and embed performance culture within AGL MarketingSet-up the marketing planning and performance function at AGL and leading the team to ensure the efficient allocation.

Melbourne, Australia

Responsible for the co-ordination and development and performance management of marketing strategies and marketing plans for 1-3 year horizons with key stakeholders.Whilst maintaining and enhancing customer segmentation assets, managing and enhancing targeting capability for high value customers, distilling data and research into customer insights for use.

Created a NPV model to explain different drivers of value for AGL and delivered a ‘Volume to Value strategy’ with clear insights and actions for how to grow the value of the portfolio beyond acquiring more customersParticipated in AGL acquisition of APG, providing all required churn assumptions for valuationDelivered State based growth strategies which.

Melbourne Area, Australia

Melbourne, Australia

Melbourne Area, Australia

Melbourne Area, Australia

Master Of Strategic Foresight

Bachelor Of Business, Marketing

Vce