Matthew Corona Email & Phone Number

Chicago, IL, US

Chicago, IL, US

Chicago, IL, US

- Supported management consulting firm to establish best-in-class commercial business practices for CPG client.- Served as syndicated data subject matter expert for investment firm exploring retail enterprise software in convenience channel space.

Chicago, Illinois, US

Purchase, New York, US

• Oversaw all merchandising and shopper-related research, informing annual operating plan algorithm and improving Kantar Advantage Survey to sixth overall (up eleven positions versus 2014 survey).
• Led cross-functional effort to establish innovation planning process, resulting in over $180 million in year-one sales and expanded assortment across all major retail channels.
• Directed firm-wide study to optimize in-store merchandising strategies, segment go-to-markets across retail channels, and establish a portfolio strategy across 22 billion-dollar brands.

Purchase, New York, US

• Led team of five to drive hypothesis-led research via IRI, ACNielsen, and 84.51° syndicated data to identify category growth strategies, implement consumer-focused execution best practices, and develop a.
• Developed post-merger integration plan for newly acquired $80 million brand, including channel segmentation, sales force redesign, go-to-market transition, and net revenue forecast.
• Implemented strategic planning process for $8 billion division, led cross-functional development of consumer- and customer-oriented key performance metrics, directed target-setting by period for 16 key retailers, and.

Purchase, New York, US

• Awarded Gatorade Unsung Hero award for development of Sports Fuel mega category growth strategy. Drove primary consumer and shopper research, steered competitive analysis and product segmentation, and implemented.
• Led learning agenda and annual planning process for two billion-dollar brands, representing more than $150 million in year-over-year growth, including revenue strategy, assortment and space optimization, and promotion.
• Responsible for team of four, building organizational capability to drive insights via IRI and ACNielsen syndicated data, implement executional best practices, and drive big bet initiatives.
• Directed strategic assessment, competitive analysis, and valuation for proposed acquisition of $200 million brand.
• Drove cross-functional alignment to assess plan operating risk, and to identify and prioritize $100 million worth of gross sales gap-closing measures.
• Re-engineered $40 million retail execution budget planning process, including ROI analysis and customer segmentation, resulting in more than $10 million redeployed dollars to high-return tactics.

Purchase, New York, US

• Responsible for strategic and financial analysis of new product development initiatives, including consumer value proposition, market sizing, competitive analysis, pricing strategy, and capital return.
• Oversaw all financial operations for G Series PRO sub-line, including annual operating planning, P&L management, new product development strategies, marketing return on investment, and capital allocation requests.
• Conducted immersion sessions with professional, collegiate, and endurance athletes, ranging from capturing behaviors and needs to gathering feedback on new product concepts.
• Led cross-functional team of five to launch G Series PRO flavor extensions, under budget and eight weeks ahead of schedule.
• Provided strategic leadership while developing go-to-market strategy for non-traditional markets, including market sizing, cost-to-serve analysis, product P&L, and return on investment.

Dublin 2, IE

• Emerging Biotechnology Company:
• Managed team of four to develop corporate planning process, including strategy development and budgeting, representing $500 million in annual resource allocation.
• Successfully guided agreement among executive team on design and implementation path for new planning process.International Division, Global Fortune 500 Company:
• Managed team of three to establish strategic category planning framework, including customer segmentation, competitive analysis, pricing strategy, and vendor management.
• Led cross-functional effort to develop multiple three-year strategic category plans, representing annual revenue over $500 million.
• Developed key performance indicators to drive fact-based category review and resource allocation.Leading Global Home Improvement Retailer:

Dublin 2, IE

• Global Home Improvement Retailer:
• Assisted with the development of portfolio evaluation process, including dynamic growth forecasting, competitive analysis, and Canada home improvement retail market sizing
• Analyzed growth trends and developed preliminary strategy for professional customer segment, working with client’s senior leadership to develop new operating structures, tactics, and near-term strategies
• Worked with finance lead to prioritize enhancements to annual financial target setting processStart-up Retail Technology Firm:
• Led Operating Model Redesign for all Back Office capability functions
• Facilitated acquisition site visits, conducted interviews, and assessed existing capabilities

• Founded non-profit corporation and developed business plan, resulting in over $100,000 in revenues to benefit the Emily Krzyzewski Center.
• Directed product launch of Duke Spirit Bracelet, including conducting market research to forecast market penetration and optimal pricing strategy. Awarded exclusive licensing agreement over Nike, Inc.
• Activated brand engagement plan, including TV, digital, and grassroots efforts, resulting in over 192k impressions and over 20% sales conversion.
• Led work among Duke Athletic Department, University Bookstores, and external vendor to conduct fair labor compliance, define product requirements, and adhere to trademark requirements required for product launch.

Valley Forge, PA, US

• Conducted competitive analysis using qualitative research and regression modeling to recommend a strategy to mitigate mutual fund market-timing. Resulted in recommendation to senior leadership which addressed over one.
• Developed performance metrics to both gauge contract vetting progress and analyze segment trends.

Chicago, US

• Managed a cross-functional team of 11 associates to perform all administrative and system support for benefits outsourcing agreement.
• Led team-wide continuous improvement initiative, increasing annual margin from $195,000 to $2.4 million.

Chicago, US

• First runner-up in firm-wide (11,000 associate) customer service competition.
• Developed and administered processes to ensure compliance to the client and government regulations.

Mba, Strategy & Marketing

Ba, Economics