Matt Danson Email & Phone Number

Espoo, FI

Espoo, FI

Espoo, FI

Driving strategic roadmap across all of Marketing Operations, to deliver an unsurpassed customer experience and to acquire and convert net new contacts/ accounts to drive pipeline. Ensuring operations team and digital back office orchestrate and synchronise customer interactions across all platforms to drive Marketing insight and trigger relevant.

Espoo, FI

Delivered new global web architecture and website roll out, on time and on budget, working with multiple agency partners and internal stakeholders. Additional responsibility for driving the processes to optimise SEO and web performance and establishing an offshore team as a core part of the execution model for always on, transactional processes.Management.

Espoo, FI

Reporting to VP Marketing Communications. Responsible for website development, agency relationships, site optimisation and improvements.Lead on several key transformation workstreams reporting to CMO and Executive team.

Guildford, GB

Project Manager for high value e-Commerce / web related work streams in a CMMI Level 5 accredited IT Department, with end goal to create a customer driven, multi-channel personalised experience: Mapping and improving customer journey and site usability to enable customer self service via new web portal.Responsive (desktop / tablet / mobile) web portal.

Round Rock, Texas, US

Promoted to position. Online / eCommerce consultant role with ownership of multiple workstreams including:European Program lead for $1.5m+ multi-channel personalisation program to deploy Oracle RTD globally. Encompassed envisioning and documenting business requirements and delivering online Personalisation technology strategy for Dell.com. Leading global.

Round Rock, Texas, US

Responsible for US online, EMEA online and Latin American online site search projects, including providing SEO best practise and reporting, SEO / PPC process improvements, delivering online SEO training plus driving executive and business communication. Lead project to determine and document all internal inputs to Dell.com site search results to facilitate.

Round Rock, Texas, US

• Promoted to role with management of 6 full time off-shore developers deploying online projects across European consumer channel and SMB channel Emerging Countries region. Responsible for design, planning and adoption.
• Increased regions site traffic over 300%
• Launched first Dell Right to Left web sites (for Middle East and Israel)
• Developed and deployed Google map contact page solution for Channel Partners
• Piloted first In-Direct Consumer / Channel Partner store in Emerging Markets
• Created European site translation process

Round Rock, Texas, US

• Promoted with responsible for Enterprise Product content on Dell EMEA sites. EMEA lead for all Online Enterprise product launches, building quarterly improvement roadmap, improving Brand Management online interaction.
• Set-up Brand and Online content forum
• Created EMEA wide Awards publication process

Round Rock, Texas, US

• Management of UK Corporate site content. Responsible for co-ordination and communication of shared content roadmap and online asset creation. Member of EMEA wide virtual team to develop best practise and deliver.
• Roll-Out of ROI tool to track Marcom responses with multiple vendors
• Set-Up link tracking within external communication and reporting dashboard

Round Rock, Texas, US

Management of 5 UK Business Online stores achieving in excess of 60,000 visits per week. Improved online usage with internal sales teams and liaison with Pricing / Factory functions to ensure data quality and integrity.