Streaming & Digital Products is an integrated product and engineering team building the digital future of SBS. We design and curate the flagship video streaming platform SBS On Demand, as well as a develop a wide range of other experiences including the SBS News and SBS Audio apps, plus the SBS Website which publishes content in over 60 languages.

The General Manager leads a cross-functional team building Australia’s most distinctive streaming destination. The audience guides our product, curation and retention strategies, as we help users navigate the depth and breadth of 11,000 hours of diverse and evolving programming. We curate this in ways that aid discovery on-platform and build new pathways off-platform through a product roadmap that ensures SBS On Demand is stable and accessible, supporting scale with features that encourage content sampling, allow tactical user retention activities and meet commercial objectives.

As Head of Strategic Priorities & Planning I partnered with the commissioning, acquisitions and programming teams to establish and refine editorial, investment and release strategies as well as identify budget requirements and undertaking return on investment analysis across the SBS suite of linear channels and digital products. I lead a small, specialist team of data analysts and project managers to support effective and efficient decision making by forecasting audience and commercial targets, modelling new programming initiatives and communicating these outcomes.

The Manager, Strategy & Business Intelligence role was restructured in July 2019, moving into the Content Leadership Team as the Head, Strategic Planning & Priorities. In this role I supported programmers in targeting audience opportunities, compiling stock and budget requirements, exploring programming options and release strategies. The role lead the compilation of channel strategy documents, audience and commercial projections and distinctiveness benchmarks. I championed the development and use of business intelligence tools in providing ad hoc tactical advice.

Screen Producers Australia unites screen businesses to campaign for a healthy commercial environment: building strategic alliances here and abroad, negotiating industrial agreements and commercial arrangements, offering access to production resources and advice; and hosting industry briefings, business classes, mentoring and the country's leading screen conference. In this role I oversaw the day to day operations and the develop, implementation and communication of advocacy priorities through engagement with member companies, policy working groups, elected council representatives and industry stakeholders.

Screen Australia is the key Federal Government direct funding body for the screen production industry. Its functions are to support and promote the development of highly creative and innovative content and commercially sustainable businesses. As Senior Analyst and Assistant Manager, Strategy & Research my role was to initiate, scope and oversee the successful delivery of internal and external, ad hoc and ongoing research projects, including the design of new research methodologies and commissioning of research partnerships as required. I prepared correspondence, policy submissions, briefing documents and related media releases and presentations.

Australian Film Commission was a predecessor agency to Screen Australia. It was the primary development agency for the screen industry in Australia, supporting the development of practitioners and content as well as the preservation of Australia's audiovisual heritage. My role oversaw the editorial direction, update and design of the Australian Film Commission’s flagship publication ‘Get the Picture’, an online statistical resource data relating to screen business.

Mediascape was a media analytical and research services firm delivering key intelligence to communication professionals across a range of sectors, including corporate, government and not for profit entities. It provided strategic insights from vast amounts of unsolicited commentary in print and broadcast media. In this role I identified client solutions, scoped information needs, developing research methodologies and implement regular cycles of reporting, including briefing updates, reports and presentations.

Producer, director and/or editor for Mathematics (www.xy-1.com).