Rena Li Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney

Key responsibilitiesUnderstand, interpret client briefs, define key content objectives.Collaborate with business units, run clients meetings, present previous advertising campaigns to clients and providing personalised marketing strategies according to their needs. Develop and implement material for stakeholders ensuring multi-channel social media marketing strategies are in place. Use Google Analytics to analyze and review clients' advertising monthly performance, provide insights to maximise advertising exposure.Designs campaigns to target specific audiences, increase community engagement, and brand awareness with relevant, timely, and on-brand content.Lead and mentor 6 team members(Sydney & China). Continuously optimised action plans and automation to ensure the highest productivity.Resolve issues from both internal units and external partners.Monitor, measure and evaluate related marketing and communication activities, providing briefings and project reports to the CEO.AchievementsHelped over 100 clients to achieve their promotional and strategic goals.Build and maintain good relationships with all clients from a variety of businesses such as TAFE, University of Canberra, and UTS Insearch.The total page views of the advertorial rise 10.28%, and the daily active users see a 22% year-over-year increase, rising from 60,000 to 10,000 since I have been in this position.

Sydney

Key responsibilitiesDeliver original, engaging stories which reflect the issues affecting the people of Australia-Chinese in Sydney.Interfacing with local councils, police, and Chinese communities and openly representing the company to attend community events to increase public awareness of our activities in a favourable way.AchievementsPublished 139 exclusive reports, over two years, on various types of court cases including fraud, violent incidents, theft, discrimination, and back pay issues. All these cases were truly troubling Australian Chinese.Won the 2019 NSW Premier's Multicultural Communications Awards-Young Journalist of the Year

Hong Kong

Key responsibilitiesContent creation, writing & operation for Klook online Event vertical to drive engagement.Excavation of hot topics/trends in the hospitality & tourism industry and local society to drive awareness.Communicate and maintain relationships with key KOLs (Instagram / Youtube/ WeChat) to increase media touchpoints and brand impact.AchievementsPosted over 50 hospitality & tourism related content on social media with more than 13,279 upvotes and 13,857 bookmarks.

Master, Master Of Arts In Media Cultures, Gpa: 3. 53/4（Distinction）

Certificate Iv In Marketing And Communication

Bachelor Of Chinese Language And Literature, 汉语言文学