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Software sales & strategy exec well-versed in digital transformation, treating people right, and (mostly) great storytelling.Born and raised on a Midwest horse farm, my career includes a hitch in the United States Army, teaching SCUBA around the world, and hawking t-shirts coast-to-coast out of the back of my pickup truck.Twenty-ish years ago, I convinced a hiring manager to give me my first first “real job” selling ETL software. A year later, I turned down a telesales role at a SaaS startup called Salesforce.com to move to Tahoe, where I started a consulting business so I could snowboard more.Eventually, a future employer was acquired by IBM, then following an epic run as a strategic account director at Adobe, and a 4 year tempering-by-fire at a decision intelligence startup called Cloverpop, I finally landed that job at Salesforce, which no longer cared where I lived. Following stints at Slack (a Salesforce company), Persado (a generative AI startup), and Salesloft (a sales engagement scale up), fate intervened and boomeranged me back to Cloverpop, at which point I realized that sales is really just helping customers make better buying decisions faster.Rogue Selling’s origin story.I still live in Tahoe with my amazing wife, three sporty kids, one lazy lab and two cranky cats. Go figure.
Rogue Selling
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FounderRogue Selling Jul 2024 - PresentApplying enterprise selling techniques to enterprise buying decision-making.
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Vp Customers & PartnersCloverpop 2023 - 2024Chicago, Il, UsHead of sales & alliances for decision intelligence SaaS startup (enterprise decision intelligence, human collaboration, machine driven recommendations, AI). -
Strategic Account DirectorSalesloft 2022 - 2023Atlanta, Ga, UsStrategic seller for sales execution engine (sales engagement). -
Strategic Account DirectorPersado 2021 - 2022New York, New York, UsClosed a $3M ACV deal. Strategic seller for an AI-powered natural language generation & optimization platform (generative AI). -
Strategic Account DirectorSlack 2020 - 2021San Francisco, California, UsSenior sales rep aspiring to make large enterprise work life simpler, more pleasant, and more productive (collaboration). -
Strategic Account Director - RetailSalesforce 2019 - 2020San Francisco, California, Us#1 North America Strat Retail Sales Rep: 2019.Closed a $40M TCV deal.Responsible for customer relationships with iconic global retail brands (CRM, sales, service, marketing, commerce). -
Vp Sales & AlliancesCloverpop 2015 - 2019Chicago, Il, UsClosed mid-six figure deals pre-PMF.Head of sales, partnerships & GTM strategy for decision practices SaaS startup (decision-making, best practices, collaboration). -
Strategic Account Director - Travel & HospitalityAdobe 2011 - 2015San Jose, Ca, UsNorth America Sales Rep of the Year: 2012, 2013.#5, #2, #10 sales rep Globally: 2012, 2013, 2014.Closed a dozen $1M+ deals, a couple $5M+ deals, and a $25M deal.Travel & hospitality sales leader for industry juggernaut (content, mobile, personalization, analytics, commerce). -
Sr Enterprise Account ExecutiveIbm 2008 - 2011Armonk, New York, Ny, UsClosed a $2M deal.Leading prescriptive analytics software sales rep for global technology corporation (mathematical optimization, operations research). -
Founder & Principal ConsultantThe Lightbulb Group 2000 - 2008Founding Partner in sales, strategy, and product management consulting firm (big ideas).
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Software Sales RepInformatica 1999 - 2000Redwood City, Ca, UsSoftware seller for data integration company (ETL, data marts & data warehouses). -
Ranch Hand | Soldier | Divemaster | Designer | T-Shirt MogulFamily / Military / Boats / Self 1988 - 1999Hard work I did before I got a “real" job (foundational).
Matt Larson Skills
Matt Larson Education Details
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University Of Illinois Urbana-ChampaignMechanical Engineering -
United States Army & ReservesCombat & Civil Engineering
Frequently Asked Questions about Matt Larson
What company does Matt Larson work for?
Matt Larson works for Rogue Selling
What is Matt Larson's role at the current company?
Matt Larson's current role is Make better enterprise software buying decisions faster | 3-kid dad | husband | veteran | snowboarder | SUP champ.
What is Matt Larson's email address?
Matt Larson's email address is ml****@****rce.com
What is Matt Larson's direct phone number?
Matt Larson's direct phone number is +141526*****
What schools did Matt Larson attend?
Matt Larson attended University Of Illinois Urbana-Champaign, United States Army & Reserves.
What skills is Matt Larson known for?
Matt Larson has skills like Enterprise Software, Saas, Go To Market Strategy, Solution Selling, Cloud Computing, Analytics, Product Management, Strategic Partnerships, Product Marketing, Demand Generation, Business Alliances, Professional Services.
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