Matthew B. Email & Phone Number

Wokingham, Gb

Prague, Prague, Cz

Lead a team of 10 marketers driving global marketing initiatives. Oversee the end-to-end marketing strategy supporting aggressive growth across the US, UK, and EMEA. Established AI and automation functions to boost capabilities and reorganized the team to focus on pipeline generation. Orchestrated a partner marketing strategy that contributed to exceeding all top-of-funnel pipeline metrics year-to-date.

Boston, Massachusetts, Us

Developed and executed global multi-channel campaigns to engage diverse personas throughout the purchasing journey, targeting both new customer acquisition and expansion. Spearheaded the partner marketing strategy, fostering collaboration and amplifying joint value propositions with System Integrators, hyperscale tech providers, and regional partners. Enhanced brand visibility and partner relationships through targeted marketing initiatives that successfully drove account-level engagement.

Boston, Massachusetts, Us

Promoted in recognition of establishing the global Account Based Marketing playbook and for exceeding all KPIs.

Boston, Massachusetts, Us

First Marketing hire in EMEA. Built the international marketing team to a team of 8. Consistently achieved pipeline targets by establishing partner-first marketing plays that delivered qualified pipeline.

Santa Clara, Ca, Us

Part of the global demand generation team, responsible for building field marketing programs and operations across EMEA and APAC. Oversaw brand, PR, demand generation, and customer marketing for EMEA, along with leading global initiatives. By the end of FY18, marketing efforts contributed to 60% of opportunities. Established key local channel and partner relationships, expanding Qubole’s market reach through collaborations with AWS, Google, Microsoft, community groups, and tech partners.

Santa Clara, Ca, Us

Recognized for increasing pipeline impact. Successfully met global demand and utilized digital marketing strategies to spearhead multiple integrated campaigns, resulting in a 30% increase in marketing-sourced pipeline.

Santa Clara, Ca, Us

As the first Marketing hire in Europe, I collaborated closely with regional cross-functional teams to expand our market presence into EMEA and APAC. I made Qubole’s story stronger, established the regional marketing plan, and set-up marketing operations. This helped Qubole reach new markets and delivered compelling contributions to global sales attainment.

San Antonio, Texas, Us

As the sole marketing lead for a start-up business unit offering managed services on AWS, I scoped and defined the overall marketing strategy for EMEA. My marketing initiatives drove record levels of MDF investment from AWS, contributing to double-digit sales growth and establishing a strong market presence for Rackspace's managed AWS services.

Southlake, Texas, Us

Led EMEA-focused input into the product development investment plan to align regional needs. Optimized segment sales goals by formulating targeted marketing strategies based on competitive analysis, market trends, and growth opportunities. Successfully positioned Sabre as a key player in the corporate travel market.

Rockleigh, Nj, Us

Developed and led the EMEA marketing strategy, managing a team of 12. Drove measurable impact across channel, new business, and end-user segments.

Rockleigh, Nj, Us

Conceptualized and executed marketing campaigns across EMEA, ensuring alignment with business goals and partner collaboration.

Wayne, Pa, Us

Spearheaded and executed direct marketing campaigns targeting the UK prospect market, utilizing multi-channel approaches to drive brand awareness and lead generation.

Newbury, Berkshire, Gb

Managed partner channel marketing for Vodafone B2B as part of outsourced management. Led operations, commercial initiatives, and demand generation activities funded by marketing development funds, partner onboarding and campaign analysis.

London, Greater London, Gb

Delivered strategic marketing support to intermediaries and lenders, helping execute Investec's segmentation strategy effectively, improving customer engagement and reach.

Education record

Nd, 3Dimensional Design