I make branding clear and actionable for leaders and teams who want to make a difference.So if you're leading a brand that wants to make a dent in the universe, I can help you get clear on what you stand for, who you’ll serve and how you'll win.I primarily do this via core brand strategy, competitive positioning, and messaging and story frameworks. These are guidance tools that will make your investments more effective and your team more focused.Fun fact: Yes, I am the guy who launched White Mystery Airheads.**That was a long time ago, and I’ve done a lot of cool stuff since. But I still apply what I learned on Airheads to my work today, namely:With clarity about what your brand stands for, respect for your consumers, and an appetite for intelligent risk-taking, you can punch above your weight.Some reasons to work with me:▶️ Because distinctive brands need distinctive strategies. I won’t hand you an off-the-shelf “solution.” Instead, we’ll dig deep. I’ll ask questions and listen. And I won’t formulate answers until I have the facts. (Crazy, I know, but it seems to work.)▶️ Because I’ve walked in your shoes. In each of my seven years in brand management, including two as CMO, I led brands to growth rates of 10x the category. I'm very comfortable doing more with less. And I'm trained as a P&L owner: "If it doesn't sell, it's bad branding."▶️ Because brand strategy requires a specialist. You wouldn’t hire the guy who paints your house to lay its foundation, right? They're different skills. I’m in the foundation-laying business. I work exclusively in core brand guidance. If your house needs a fresh coat of paint after that, I know some talented people who can help you. They’re just not on my payroll.▶️ Because your brand deserves top-level support and experience. There’s an old agency trick: “Win the account with senior staff, run the account with junior staff.” I have no junior staff; I handle every project personally. You’ll have my full attention and my 30+ years of experience at your disposal.▶️ Because my clients think you should. Since opening my doors in 1997, I’m proud that over 95% of my work has come from referral or repeat business, including leaders like Fidelity Investments, Valvoline and Wrigley.If you’re not peddling leads, a “unique franchising opportunity” or anything else, please say hello! I’m at matthew@threedeuce.com.**No, I won’t tell you what the flavor is. I don't want to get sued.
Listed skills include Brand Development, Strategy, Brand Management, Customer Insight, and 27 others.
