Matt Graves Email & Phone Number

Foxborough, Massachusetts, United States

One of the three Global SEO Team Managers who build, maintain, implement, consult, and govern all the facets of the Schneider Electric SEO Strategy for our country websites, business units, and lines of business.

Foxborough (Foxboro), Massachusetts, United States

• Develop, communicate, and act as an advocate for our Secure Power SEO strategy across two company websites APC.com and SE.com.
• APC.com - Successful mapped out, planned, directed, corrected, and optimized the SEO requirements for the successful global backend eCommerce migration. Worked to specify building key SEO elements into new pages.
• Focus on driving the Secure Power Division’s Global SEO strategies by producing and optimizing web content to support these efforts. Collaborating and educating Content Stakeholders.
• Technical SEO audits performed that highlighted gaps and implementation corrections to: hreflang, schema, semantic markup, corrections infinite ecommerce pages via redirects, XML sitemaps, robots.txt
• Educate the hired external Blog agency and external development agency on SEO best practices that had been missing which helped improve every blog post that was published going forward and new development projects that.
• Improve the overall SEO education of global key stakeholders: Marketing Strat Directors and Program Managers, LOBs, and Marcoms in countries and regions by delivering multiple SEO presentations and training that were.

East Greenwich, RI

• Agency setting which focused heavily on client SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) leveraging data to inform new strategies and executions
• Technologies Used: Google Analytics, Google AdWords, Google Search Console (Web Master Tools), Google Tag Manager, WordPress, HTML5, CSS, Advanced Excel sheets, BFR -Market Leadership System

Woonsocket, RI

• Recommended and implemented changes to website architecture, content, linking, collected backlink profile to correct broken links to improve SEO Domain Authority (DA) and other factors to improve SEO positions. I.
• Executed tests, collected and analyzed data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• My optimized Google Adwords campaigns lowered cost-per-clicks, raised CTR and grew revenue. One Search campaign optimization produced a 71% increase in revenue over three and a half months.
• Tracked, analyzed, and reported on site traffic, landing pages, keyword ranking, transactions and revenue across all channels, Organic, Paid, and Social, using Google Analytics with Custom Reports, Advanced Segments.
• Perform ongoing keyword discovery, expansion and optimization. Research and analyze competitor advertising links.
• Regularly met with Content Development Team to optimize new website content. Developed and presented SEO training and related reference materials to enhance team’s understanding of SEO strategies.

Providence, Rhode Island Area

• SEM (Search Engine Marketing), PPC, SEO, Local, Web, and Print-------------------------------------------------------------------------------------Servicing client needs for their Search Engine Marketing/PPC, Adwords.
• Designed company’s new brand for new marketing efforts.
• Managed Independence Financial Partners'​ Digital Marketing, redesigned their website for Joomla CMS to meet home office compliance, optimizing the site for financial lead generation and executed multiple advertising.
• Email Marketing and reporting engagement for B2B and B2C.ABCLeads.com | Sept 2014 - Present
• Maintaining SEO and updates for the suite of ABCLeads websites and increasing their Adsense Marketing by improved structure, reporting, and visual design through testing.

East Greenwich, RI

• Digital Marketing Manager---------------------------------------------------------------------------------------------------------------
• Oversaw ABCLeads PPC campaigns across Bing and Google, with a monthly budget of $20K. Successful in optimizing for targeted ROI and conversions. Lead a team including of a PPC Production Assistant and a Web Developer.
• Website Design / Emailer / Affiliate Marketing / Front Interfaces
• Professional and commercial based portfolio pieces - branding, logo/symbol design, mailers, marketing packets, folders, magazine ads, etc.
• Art Directed the visual design and updating of B2C websites
• Reviewing Google Analytics Data and creating custom reports for Goals & Goal conversion rates

East Greenwich, RI

• Senior Web/Graphic Designer---------------------------------------------------------------------------------------------------------------
• Developed SEO enhanced websites, print collateral, PowerPoint presentations for ABCLeads B2B and B2C
• Created a multiple PromoLeads B2B – postcard, Powerpoint, spec sheets, and magazine ads
• Created several new sale sheets for In-house sales team to send to new customer prospects
• Sampling of site designs: - http://www.retirementhousingonline.com - http://www.abcleadsaffiliate.comPPC Analyst.
• Work with other PPC Analysts to roll out new campaigns, develop keyword lists, optimize landing pages.

East Greenwich, RI

• Enhancing an Upgrading ABCLeads suite of product websites design look
• Design new logo branding for our websites to carry through whole sites
• Design and Develop websites from start to finish
• Design and Manage print production of all printed collateral - marketing brochures, postcards, trade show booth, marketing folders, PowerPoint Presentations
• Email Marketing and Design Affiliate Marketing Creatives and Tech Support
• Small sampling of site designs: - http://www.vinyl-replacement-windows.com- http://www.replacement-window-center.com/

- Maintain the in-house network of Macintosh Designer stations.- Administer the project server and archive library of completed client jobs.- Assist Lead Designers with completion of client jobs: typesetting, mockups, outputting proofs & films.- Meet with offset printers for job quotes, production cycle, sign-offs, and delivery to clients.- Maintenance.

Providence, Rhode Island Area

I was contracted to redesigned their website to make it more user friendly and include areas for event posting and community information. I also trained the then President of RISNA Pam, in maintaining the site using Dreamweaver to edit and upload sections. And over the course of the engagement offered on location technical support.

Warwick, RI

I was contracted by two separate clients, Network Six and Recallz to design, code, and maintain their web sites from scratch. On multiple projects, I worked under Project Manager, April Cox, who would help direct the web site goals. I was charged with the creative direction and execution of the site designs. I designed for AMS Consulting, Department of.

Providence, RI

As the Rhode Island College (RIC) Web Team Supervisor, I functioned as the web team foreman reporting to Karen Rubino, the RIC WebMaster, who was in charge of the entire Rhode Island College web site. In short my duties were to meet with departments (clients) and help them brainstorm their ideas, then assign the project, oversee the web site creation and.

Ba, Graphic Design, Gpa 3.656 - Magna Cum Laude

Activities and Societies: Pro Bono Graphic Design - Taste of Rhode Island Program Booklet, two yearsFaculty Advisor: Heemong Kim Deans.

Bs, Industrial Technology: Graphic Communication, Gpa 3.656 - Magna Cum Laude

Activities and Societies: Providence Graphic Arts Association Scholarship Recipient: 4 years First Place Gutenburg Award, PrePress A.