Matt Howarth Email & Phone Number

St Petersburg, Florida, United States

San Diego, California, United States

• Grew annual devices sold to 150K+ and annual revenue to $80M+ while managing a $7M+ marketing budget and achieving company net profit targets.• Increased online revenue by 15% YoY through strategic product launches, targeted marketing campaigns, and data-driven pricing strategies.• Improved conversion rates by 11% by optimizing product pages for user accessibility, implementing A/B testing on key CTAs (via Optimizely), and streamlining the checkout process.• Implemented data-driven marketing strategies (SEO, SEM, affiliate marketing, social media advertising) that generated a 7% increase in website traffic and a 5% improvement in conversions.• Launched a new SMS text message marketing program (via Yotpo SMSBump) that grew into a 60K+ active subscriber list within the first 12 months.• Oversaw the successful migration to new affiliate marketing platform (Impact) that allowed for more creative affiliate commission structure optimization resulting in an 11% revenue increase within the first 12 months.• Managed a team of 3 professionals responsible for all aspects of the online store, including product listings, promotions, fulfillment, and customer response.• Negotiated and maintained profitable vendor relationships, ensuring a diverse and competitive product selection.

San Diego, California, United States

• Grew annual device collections to 125K+ and annual gross revenue to $40M+ (mix of B2C and wholesale sales channels) while managing a $3M+ marketing budget and achieving company net profit targets.• Developed and implemented a comprehensive e-commerce strategy, encompassing product expansion, pricing optimization, targeted marketing campaigns, and a user-centric product details page redesign, leading to a 13% increase in conversion rates (website conversion and device condition accuracy).• Oversaw the successful launch of a new e-commerce loyalty program (via Annex Cloud) that achieved 80K+ customer adoption within the first year.• Grew the company's social media following to 100K+ across key platforms (Facebook, Instagram, Twitter) and increased engagement by 9% through strategic content creation and community management.• Designed both abandoned cart and post-transactional customer surveys (via Alchemer), conducted data analysis and applied key insights throughout customer journey optimization decisions.

Boston, Massachusetts, United States

• Increased website traffic by 20% YoY and conversions by 12% YoY through strategic paid advertising campaigns on platforms like Google Ads and Facebook Ads, as well as through our affiliate network (via Share-A-Sale).• Developed and implemented data-driven campaign strategies based on audience research, competitor analysis, and platform best practices.• Managed and optimized paid media budgets across multiple campaigns, ensuring efficient allocation and maximizing return on ad spend (ROAS).• Created and A/B tested compelling ad copy and creatives to improve click-through rates (CTR) by 10% YoY and conversion rates by 7% YoY.• Analyzed campaign performance data using tools like Google Analytics, Google Trends, and Facebook Insights to identify trends, optimize campaigns, and generate insightful reports for stakeholders.• Collaborated with cross-functional teams (marketing, product, finance, sales) to ensure campaign alignment with brand messaging and overall marketing goals.

Boston, Massachusetts, United States

• Increased website conversions by 14% through data-driven A/B testing of ad copy and landing pages on Google Ads and Facebook Ads.• Reduced cost-per-acquisition (CPA) for conversion campaigns on Google Ads by 17% by implementing an automated bidding strategy based on conversion goals.• Identified and eliminated campaign inefficiencies across multiple platforms (Google Ads, Facebook Ads, Criteo) resulting in a 8% increase in return on ad spend (ROAS).• Developed and delivered insightful reports and presentations, effectively communicating campaign performance, key metrics (impressions, clicks, conversions), and actionable insights to stakeholders, leading to informed marketing decisions.• Monitored competitor activity and industry trends to identify new opportunities for paid advertising campaigns.• Collaborated with agency partners and other internal marketing team members to ensure campaign alignment with brand messaging and overall marketing goals.

Boston, Massachusetts, United States

• Increased conversions generated through PPC campaigns by 18% by conducting comprehensive keyword research and leveraging negative keywords for optimal targeting.• Developed and managed PPC campaigns across various platforms (Google Ads, Microsoft Ads) while adhering to strict budget constraints, achieving an 650% return on ad spend (ROAS).• A/B tested ad copy, landing pages, and bidding strategies to identify the most effective combinations for maximizing conversion rates.• Analyzed campaign performance metrics (impressions, clicks, conversions) using tools like Google Analytics to identify trends, diagnose issues, and implement data-driven optimizations.• Provided regular reports on PPC campaign performance to stakeholders, including key metrics, insights, and recommendations for further optimization.• Monitored competitor PPC strategies and industry trends to identify new opportunities and maintain a competitive edge.

Cambridge, Massachusetts, United States

• Increased quality leads by 16% through strategic PPC campaigns on platforms like Google Ads, Microsoft Ads, and Yahoo Ads.• Conducted in-depth keyword research to identify high-volume, low-competition keywords to target the most relevant audience and maximize campaign reach.• Developed and A/B tested compelling ad copywriting across various ad formats (text, display, shopping) to improve click-through rates (CTR) and conversion rates.• Implemented conversion tracking and attribution modeling to accurately measure campaign performance and optimize ad spend allocation.• Utilized advanced bidding strategies (target CPA, Maximize Conversions) to automate bidding and optimize for campaign goals.• Analyzed campaign performance data (impressions, clicks, conversions) using tools like Google Analytics to identify trends, diagnose issues, and recommend data-driven optimizations.• Generated insightful reports for stakeholders, effectively communicating key metrics, campaign performance, and actionable recommendations.

Boston, Massachusetts, United States

• Managed and optimized paid search campaigns across Google Ads and Bing Ads, resulting in a 15% increase in ROI and a 9% reduction in CPC.• Conducted thorough keyword research and competitive analysis to identify high-performing keywords and opportunities for campaign expansion.• Implemented A/B testing for ad copy and landing pages, increasing conversion rates by 12%.• Monitored and analyzed campaign performance, providing detailed reports to stakeholders.• Assisted in the management of a monthly advertising budget of over $100,000, ensuring cost-effective allocation and maximizing ROI.

Boston, Massachusetts, United States

• Conduct website analysis in order to measure advertising ROI• Analyze data to find trends and make recommendations• Customize projects and recommendations• Offer support to the client-facing team in meetings and on conference calls• Monitor industry changes and translate those changes into actionable recommendations

Woburn, Massachusetts, United States

• Create online surveys used to generate leads and media coverage• Investigate website traffic to determine number of visits attributable to company press release • Extract key findings from survey data and display in organized PowerPoint presentation• Analyze client opportunity data and forecast monthly sales projections • Contact existing and prospective clients with company event updates• Continuously operate content management software posting updates on new company website• Conduct social media research of industry-related web logs and establish company blogroll• Update and organize vital client information on online customer relationship manager

Beverly, Massachusetts, United States

• Lead community driven marketing campaigns• Demonstrate concentrated client focus developing friendly customer relationships• Develop effective sales strategy by cross- and up-selling store products• Deliver accurate weekly inventory reports on all workplace products

Bachelor Of Arts, Mathematics

Activities and Societies: Club Ultimate Disc, Club Rugby, Math Club, Concert Coffee House • Relevant Coursework: Probability, Statistics.

High School Diploma

Activities and Societies: National Honors Society, Varsity Soccer, Varsity Baseball • Recipient of the 2006 Dept. Heads Association.