Matthew Howitt Email and Phone Number
Lexington, KY, US
Matthew Howitt's Location
Lexington, Kentucky, United States, United States
Matthew Howitt's Contact Details
Matthew Howitt work email
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Matthew Howitt personal email
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About Matthew Howitt
Matt serves as The Director of Digital Operations & Marketing for the Map Automotive Group, which Includes Meade Lexus of Lakeside, Meade Lexus of Southfield, Lexus of Lexington, Toyota On Nicholasville & Fox Toyota Clinton. Located in Lexington KY, his time is spent between Metro Detroit, Clinton TN and the Lexington KY area. His experience in Digital marketing includes, but is not limited to Google Adwords, Search Engine Marketing, SEO, Social Media Management, Social Media Advertising, Programmatic Display, Mobile Advertising, Brand Monitoring, Reputation management, Email, Video, Content Alignment, Web Development, Lead Management, Process Consulting, Training and Development.
Matthew Howitt's Current Company Details
Map Automotive Group
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Director of Digital Operations and Marketing
Lexington, KY, US
- Employees:
- 29
Matthew Howitt Work Experience Details
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Director Of Digital Operations And MarketingMap Automotive GroupLexington, Ky, Us
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Director Of Digital Operations & MarketingMap Automotive Group Feb 2021 - PresentMichigan, United StatesAs Director Of Digital Operations & Marketing, I over see 3 Lexus Dealerships and 3 Toyota Dealerships with the overall digital process from online to in-store, as well as the oversight of all the digital marketing, website updates, content creation and overall strategic decisions. Having expertise in overall lead handling process & being a automotive digital marketing expert to assist in increasing the sales volume, my role is to assess and implement successful digital strategies in broad facets of the 6 dealerships digital portfolio (eg. web, digital advertising, social media, email, online reputation management, etcetera) as well as focus on the current internal lead handling process which includes working with multiple systems such as the DMS, CRM, IMS and website back end.Overseeing all other members of the marketing team that implement and assist with all projects, I also work along side the Internet Departments, Sales Managers and General Managers of each store, being well and truly involved in all things digital from Initial lead response, content creation, digital strategy and website customization.
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Lexus Digital Marketing & Process ConsultantShift Digital May 2019 - Feb 2021Michigan, Ohio, Indiana, Kentucky, Missouri, IllinoisAs a Digital Consultant on the Lexus Team, I am part of the original team that helped to launch the new Amazing Digital Experiences for the Central Area for Lexus Dealers in Michigan, Ohio, Indiana, Kentucky and Missouri. Duties include to assist with enrollments and support with the launch of all new website platforms with multiple vendors, as well as digital tools within the website including, but not limited to Digital Retailing, Service Schedulers, Chat tools etc.As a comprehensive automotive digital marketing expert hired to assist Lexus with its Tier 3 "Amazing Digital Experiences" Program initiatives, this position is to assist with the overall lead handling process to help increase the sales volume at the Lexus stores across the Central Area. The role is to assess, suggest and implement successful digital strategies in broad facets of a company’s digital portfolio (eg. web, digital advertising, social media, email, online reputation management, etcetera) as well as focus on the current internal lead handling process which includes working with in the DMS and CRM systems.Working along side the Area team at Lexus based out of Illinois, the role focuses on creating and upholding strong business relationships with the Lexus executives as well as Dealer Principals, General Managers, General Sales Managers and Internet Managers throughout the territory. -
Retail Digital Strategist, Audi Of AmericaShift Digital Feb 2019 - May 2019Michigan, Ohio, Indiana, KentuckyAs a contracted Retail Digital Strategist and subject matter expert, duties include consulting with Audi retailers across 4 states to assist and counsel them in a myriad of digital marketing strategies to enhance their business practices while supporting Audi of America’s retail digital tool set and support network.Creating and upholding strong business relationships with Area and Regional Audi of America executives as well as Dealer Principals, General Managers and personnel in offices throughout the territory is an essential part of the position as well as staying current with the latest best practices in the digital marketing space. As a comprehensive digital marketing expert hired to assist Audi of America with its Tier 3 Retail Digital Program initiatives, this role is to assess, suggest and implement successful digital strategies in broad facets of a company’s digital portfolio (eg. web, digital advertising, social media, email, online reputation management, etcetera) utilizing the most cutting edge digital tools available to the industry and to report status and successes to dealership personnel as well as Audi of America team members.
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Automotive Digital Account ExecutiveGannett | Usa Today Network Apr 2018 - Feb 2019Greater Detroit AreaWorking directly with the local tier III dealerships in the Detroit Market, Matt's responsibilities include, but are not limited to:• Demonstrate knowledge of digital products and applications to the dealers including (but not limited to): SEO/SEM, mobile, social media, reputation management, targeted ads (geo-fenced, behavioral) and how they work with each other. • Prospecting and closing new business accounts, developing creative solutions based on advertiser needs/wants and providing superior customer service; responding to client needs in a timely manner.• Strategically developing client presentations, maintain client lists, meet and exceed quarterly sales budgets and goals.• Effectively understand and communicate campaign performance to align KPIs with ROI/attribution. • Responsible for explaining digital marketing concepts and benefits to clients, including how our products work better together. -
Digital Marketing Sales Specialist - AutomotiveGannett | Usa Today Network Jul 2016 - Apr 2018Greater Detroit AreaMatt works as a Digital Marketing Sales Specialist on the Automotive Team at Michigan.com. His Responsibilities include, but are not limited to:•Grow market share within a designated territory or account list through the combination of acquiring new business and increasing share within the existing client base. •Strategize with sales team members to plan and execute multimedia marketing campaigns; effectively collaborate to develop and execute strategies to gain digital market. •Leverage digital product portfolio in developing marketing solutions that deliver ROI to meet clients’ business objectives. •Understand market competitors and execute strategies for selling against the competition. •Utilize sales tools and research to articulate the value of our portfolio.
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Digital Account Manager - Large Client ServicesSearch Optics Mar 2016 - Jul 2016Ferndale, MiWorking with mainly Tier II Automotive Clients, and the occasional Tier III Automotive Client, Matt's responsibilities include, but are not limited to: -Review campaign strategies at new account inception and continually thereafter to ensure content is optimized for all marketing tactics, strategy and performance (Search Engine Marketing, Search Engine Optimization, Display Advertising, Local Engage) – ensure optimal landing page strategy best practices are determined by the teams and applied- Optimize campaign strategy for each and every client, looking at each client as an individual, and not taking a generalized approach to ensure maximum ROI.- Collaborate with members from each team (Search Engine Marketing, Search Engine Optimization, Display & Video Advertising, Marketing Intelligence) to ensure that campaign strategy is being implemented consistently. - Prepare monthly reporting packages for the customer that demonstrate the value provided, strategy review, campaign performance and recommendations for campaign growth or opportunity- Continually communicate with the client to determine web site and marketing needs, feedback, and business challenges, successes and opportunities, as well as to build a strong relationship to ensure we are viewed as a true digital partner. - Continually update and work closely with outside sales representatives to validate client needs and expectations are being met as well as provide insights into growth opportunities. -
Client ManagerSearch Optics Nov 2015 - Mar 2016Ferndale Mi- Intake customers’ web site needs at account inception and continually thereafter; level set needs and expectations within technology limitations and practicality- Review campaign strategies at new account inception and continually thereafter to ensure content is optimized for all marketing tactics, strategy and performance (Search Engine Marketing, Search Engine Optimization, Display Advertising, Local Engage) – ensure optimal landing page strategy best practices are determined by the teams and applied.- Collaborate with the Marketing Services team to ensure most recent offerings and campaign optimization tactics for client goals are applied.- Routinely review campaign performance metrics to ensure performance is consistent with goals and expectations established with the customer.- Prepare monthly reporting packages for the customer that demonstrate the value provided, strategy review, campaign performance and recommendations for campaign growth or opportunity.- Continually communicate with the client to determine web site and marketing needs, feedback, and business challenges, successes and opportunities- Routinely, and as needed, execute web site-related enhancements, changes and fixes.- Provide lessons learned on strategic accounts with team members to ensure application of best practices.- Provide for client training on new and existing products.- Continually update and work closely with outside sales representatives to validate client needs and expectations are being met as well as provide insights into growth opportunities.- Remain aware of account risk signals/triggers, and initiate save tactics
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ProducerArthur J. Gallagher And Co. Jul 2013 - Nov 2015St Clair Shores, MiArthur J. Gallagher & Co., one of the world's largest insurance brokerage and risk management services firms, provides a full range of retail and wholesale property/casualty (P/C) brokerage and alternative risk transfer services globally, as well as employee benefit brokerage, consulting and actuarial services. Gallagher also offers claims and information management, risk control consulting and appraisal services to clients around the world.As a producer at Gallagher, Matt is responsible for the following: - Produce revenue through sales to new and existing clients with emphasis on mid-size companies with high revenue.- Provide service to clients according to their needs, retaining them as clients.- Participate in team sales situations with other producers and support personnel.- Assist, educate and develop other staff members in new client sales situations and existing client service requirements.- Apply industry technologies to new sales, additional sales to existing clients and account service.- Provide direction in account transfer situations.- Prepare and implement an individual business plan and production budget.- Develop and maintain interdivision/intercompany relationships consistent with our corporate culture. -
Sales InternArthur J. Gallagher & Co. Jun 2012 - Aug 2012St. Clair Shores, MiAs an Intern in the St Claire Shores branch, I worked closely with current producers to gain valuable knowledge of what it takes to be successful in the business. I worked on numerous marketing campaigns, both for commercial and personal lines. I was fortunate to go out to meetings with both current and prospect clients, providing critical knowledge about the insurance industry.
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Sales RepresentativeTravelex May 2010 - Aug 2010Peterborough, United Kingdom Responsible for selling currency via telephone to banks based in the USA Negotiated currency exchange rates to offer clients most aggressive rates available Consistently met sales target and performance expectations which were reviewed on a regular basis -
Customer RepresentativeThomas Cook Jul 2008 - Aug 2009Peterborough, United Kingdom Responsible for sales of vacation packages to businesses and consumers Conducted client needs assessments via telephone to determine customer wants/needs and Introduced vacation packages to meet those needs Negotiated rates/package elements with customers and vendors Responsible for training new employees on internal systems and procedures Responsible for reporting and documenting sales and productivity figures to area manager
Matthew Howitt Skills
Customer Service
Marketing
Time Management
Insurance
Teamwork
Leadership
Account Management
Social Media
Microsoft Excel
Property And Casualty Insurance
Microsoft Office
Powerpoint
Marketing Strategy
Google Adwords
Microsoft Word
Direct Sales
Relationship Building
Digital Advertising
Client Services
Sales Presentations
Microsoft Exchange
Sales
Management
Digital Marketing
Advertising
Social Media Marketing
Online Marketing
Business Development
Search Engine Marketing
Search Engine Optimization
Digital Media
Digital Strategy
Automotive Marketing
Automotive Sales
Google Analytics
Salesforce.com
Matthew Howitt Education Details
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3.4 Gpa -
The Deepings School
Frequently Asked Questions about Matthew Howitt
What company does Matthew Howitt work for?
Matthew Howitt works for Map Automotive Group
What is Matthew Howitt's role at the current company?
Matthew Howitt's current role is Director of Digital Operations and Marketing.
What is Matthew Howitt's email address?
Matthew Howitt's email address is mh****@****gan.com
What schools did Matthew Howitt attend?
Matthew Howitt attended Northwood University, The Deepings School.
What skills is Matthew Howitt known for?
Matthew Howitt has skills like Customer Service, Marketing, Time Management, Insurance, Teamwork, Leadership, Account Management, Social Media, Microsoft Excel, Property And Casualty Insurance, Microsoft Office, Powerpoint.
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