Brand Marketing Manager
CurrentBrand StrategyPlan and execute marketing projects based on organizational strategic goalsDevelop editorial calendarImplement strategy to increase engagement with referral and alumni programsManage relationships with partners, affiliates, advertisers, freelancers, and key stakeholders to broaden the reach of brand messagingContribute to the development and execution of all events and promotionsProvide guidance, copywriting, and editing for public relations initiativesSocial MediaCreated policy for standardization of organizational social media protocolProvide ongoing quality assurance of video and photography assets across such platforms as Facebook, Instagram, YouTube, LinkedIn, Twitter, and TikTok, editing for industry trends and optimizing for various algorithmsDevelop digital marketing campaigns on social media platforms from conception to executionCampaign ManagementResponsible for ensuring all marketing efforts are disseminated to all relevant channels in an integrated fashionPrepare and launch social media organic and paid campaignsAid in preparing copy, content, and assets for InterExchange’s many unique programsHold creative sessions with staff to identify and develop storytelling opportunitiesDevelop integrated customer experiences for lead nurturingReporting & BudgetingMonitor, report, and optimize Marketing budget allocation and spendConduct competitor and customer insights analysisReport on key performance indicators (KPIs), results, and projects for leadership teamProvide weekly and monthly reports and data analytics on marketing performanceContent & CreativeDevelop video, blog, and other story ideas, and prepare creative briefsCollaborate with program directors and the marketing team to draft and proof content for all mediaOversee production process for all offline marketing materialsAid in the production of written and visual content as well as video assetsProvide voiceover talent for animated explainer videos
