Matthew Bender Email & Phone Number

New York, New York, Us

Ensure comprehensive executional excellence for benefit programs to drive improvement in customer awareness, user experience, and financial performance.• Identify advanced capabilities and partnership opportunities to elevate the value proposition for premium credit cards through differentiated product features.• Negotiate partnership agreements to direct a $6 million investment in improved credit card benefits.• Align service and staffing strategy with enhanced concierge program requirements to drive advances in operational execution, quality, and efficiency.• Execute research study of prospects and customers to identify the most impactful opportunities to improve recognition, utility, and value provided through credit card benefits. • Develop custom travel benefit to enhance ongoing customer loyalty and satisfaction for the largest domestic cobranded credit card portfolio.• Design financial dashboard to streamline expense allocation, identify program efficiencies, and inform better strategic decision-making.

Baltimore, Maryland, Us

Transform recognition program to elevate performance across the customer lifecycle by driving improvements in customer acquisition, engagement, and investment.• Execute the most successful individual product introduction in the past decade by generating $28 million in new assets within the initial quarter after launch.• Manage a $3.5 million annual marketing budget and strategic partnerships with industry-leading service providers to support an audience that has grown more than 15% per year.• Engage influential thought leaders, including current National Football League players, to explore new content areas that successfully engage and motivate high-potential prospects and clients. • Expand targeted remarketing efforts to improve reach by 85% while maintaining strong performance. • Evolve feature configuration, targeting, and branding strategies to improve organizational alignment and elevate desired business impact.• Design tiered content program to support segmented learning tracks, enhance personal relevance, raise engagement, and bolster overall satisfaction.

Baltimore, Maryland, Us

Elevated engagement, acknowledgement, and retention performance among the firm’s most valuable clients by leading the development and implementation of targeted marketing initiatives.• Established a platform of digital programs and in-person events that sets new engagement benchmarks for curated content offers and consistently exceeds 90% top box scores for satisfaction and value.• Enhanced customer recognition tactics to elevate loyalty and retention by extending value, at significantly greater scale, with no increase in expense.• Redesigned communication approach to drive a 20% increase in target audience response rates.• Developed a performance dashboard to enable more efficient program tracking, accurate assessment of business and client impact, and better strategic decision-making.

Baltimore, Maryland, Us

Developed and executed end-to-end customer experience strategies to advance recognition and loyalty for the direct-to-consumer investor audience.• Launched an enterprise-wide client recognition program that achieved industry-leading customer satisfaction and a 30% increase in overall participation.• Advanced loyalty program onboarding and benefits orientation by redeveloping website to showcase key features while ensuring efficient, secure, and consistent access.• Implemented business efficiencies that contributed more than $2 million in annual expense savings.

Baltimore, Maryland, Us

Established multi-channel, integrated marketing programs to drive client acquisition and investment among affluent retail clients.• Developed investment product sales and marketing strategy through assessment of business opportunity, competitive positioning and market potential.• Executed promotion programs that directly supported more than $400 million in new assets.• Managed nationwide customer research program to measure experience quality and deepen insights into the needs and preferences of affluent clients.

Charlotte, Nc, Us

Managed pricing and yield strategies for banking products to support the largest consumer deposit base in the United States.• Directed multi-channel marketing programs that helped achieve industry-leading retail deposit growth of more than $30 billion.• Represented business unit in an enterprise-wide partnership with the MIT Media Lab to explore innovation and technology to shape the future of consumer finance.

Charlotte, Nc, Us

Implemented company-wide marketing acquisition strategy for credit card and consumer loan enhancements and value-added services.• Prioritized investment in channel expansion and product innovation to generate a 9% gain in sales volume and exceed $26 million in annual net income contribution.• Developed behavior-based customer segmentation strategies and product enhancements to optimize offer targeting, sales effectiveness, and customer satisfaction.

Chester, Gb

Executed direct marketing programs to drive sales of value-added credit card enhancements and services.• Implemented strategic and operational improvements that resulted in a 5% lift in program acquisition performance and improved overall customer satisfaction.• Reduced sales acquisition expenses by 10% through a combination of internal efficiencies and tactical outsourcing strategies.

Chester, Gb

Managed forecasting and tracking of loan receivables with a 15% improvement in accuracy to support strategic planning, decision-making efficiency, and marketing program execution.

Chester, Gb

Developed and executed promotional pricing and rewards programs to supported $250 million in new business acquisition and a 28% increase in customer balances.

German

Ba, Economics, German

Mba, Marketing, International Management