Matthew Bender Email and Phone Number
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Proven leader of sophisticated initiatives supporting product, customer, and business priorities. Demonstrated history of identifying critical opportunities, overcoming significant challenges, driving meaningful improvements, and delivering profitable results.Specialties: • Integrated Marketing Program Development• Customer Experience Management• Product Development and Pricing Strategy• Forecasting, Data-Mining & Analytics• Loyalty Marketing (Acquisition, Activation, Usage and Retention)• Customer Segmentation• Marketing Research• Affinity and Co-Brand Marketing• Portfolio Acquisition, Conversion and Strategy Integration• Vendor Management and Tactical Outsourcing• Highly capable in SQL with fundamental SAS skills• Proficient in German
Citi
View- Website:
- citibank.com
- Employees:
- 10
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Product Management – Vice PresidentCiti Aug 2021 - PresentNew York, New York, UsEnsure comprehensive executional excellence for benefit programs to drive improvement in customer awareness, user experience, and financial performance.• Identify advanced capabilities and partnership opportunities to elevate the value proposition for premium credit cards through differentiated product features.• Negotiate partnership agreements to direct a $6 million investment in improved credit card benefits.• Align service and staffing strategy with enhanced concierge program requirements to drive advances in operational execution, quality, and efficiency.• Execute research study of prospects and customers to identify the most impactful opportunities to improve recognition, utility, and value provided through credit card benefits. • Develop custom travel benefit to enhance ongoing customer loyalty and satisfaction for the largest domestic cobranded credit card portfolio.• Design financial dashboard to streamline expense allocation, identify program efficiencies, and inform better strategic decision-making.
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Customer Growth – Lead ManagerT. Rowe Price Jan 2019 - Jun 2021Baltimore, Maryland, UsTransform recognition program to elevate performance across the customer lifecycle by driving improvements in customer acquisition, engagement, and investment.• Execute the most successful individual product introduction in the past decade by generating $28 million in new assets within the initial quarter after launch.• Manage a $3.5 million annual marketing budget and strategic partnerships with industry-leading service providers to support an audience that has grown more than 15% per year.• Engage influential thought leaders, including current National Football League players, to explore new content areas that successfully engage and motivate high-potential prospects and clients. • Expand targeted remarketing efforts to improve reach by 85% while maintaining strong performance. • Evolve feature configuration, targeting, and branding strategies to improve organizational alignment and elevate desired business impact.• Design tiered content program to support segmented learning tracks, enhance personal relevance, raise engagement, and bolster overall satisfaction. -
Customer Recognition & Loyalty – Lead ManagerT. Rowe Price Aug 2016 - Jan 2019Baltimore, Maryland, UsElevated engagement, acknowledgement, and retention performance among the firm’s most valuable clients by leading the development and implementation of targeted marketing initiatives.• Established a platform of digital programs and in-person events that sets new engagement benchmarks for curated content offers and consistently exceeds 90% top box scores for satisfaction and value.• Enhanced customer recognition tactics to elevate loyalty and retention by extending value, at significantly greater scale, with no increase in expense.• Redesigned communication approach to drive a 20% increase in target audience response rates.• Developed a performance dashboard to enable more efficient program tracking, accurate assessment of business and client impact, and better strategic decision-making.
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Mass Affluent Loyalty – Program ManagerT. Rowe Price Jan 2014 - Jul 2016Baltimore, Maryland, UsDeveloped and executed end-to-end customer experience strategies to advance recognition and loyalty for the direct-to-consumer investor audience.• Launched an enterprise-wide client recognition program that achieved industry-leading customer satisfaction and a 30% increase in overall participation.• Advanced loyalty program onboarding and benefits orientation by redeveloping website to showcase key features while ensuring efficient, secure, and consistent access.• Implemented business efficiencies that contributed more than $2 million in annual expense savings.
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High Net Worth Marketing – Lead StrategistT. Rowe Price Jan 2010 - Jan 2014Baltimore, Maryland, UsEstablished multi-channel, integrated marketing programs to drive client acquisition and investment among affluent retail clients.• Developed investment product sales and marketing strategy through assessment of business opportunity, competitive positioning and market potential.• Executed promotion programs that directly supported more than $400 million in new assets.• Managed nationwide customer research program to measure experience quality and deepen insights into the needs and preferences of affluent clients.
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Senior Deposit Pricing Manager - Vice PresidentBank Of America Jun 2007 - May 2009Charlotte, Nc, UsManaged pricing and yield strategies for banking products to support the largest consumer deposit base in the United States.• Directed multi-channel marketing programs that helped achieve industry-leading retail deposit growth of more than $30 billion.• Represented business unit in an enterprise-wide partnership with the MIT Media Lab to explore innovation and technology to shape the future of consumer finance. -
Product Marketing Manager - Vice PresidentBank Of America Jan 2006 - May 2007Charlotte, Nc, UsImplemented company-wide marketing acquisition strategy for credit card and consumer loan enhancements and value-added services.• Prioritized investment in channel expansion and product innovation to generate a 9% gain in sales volume and exceed $26 million in annual net income contribution.• Developed behavior-based customer segmentation strategies and product enhancements to optimize offer targeting, sales effectiveness, and customer satisfaction.
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Product Marketing Manager - Vice PresidentMbna Jun 2003 - Dec 2005Chester, GbExecuted direct marketing programs to drive sales of value-added credit card enhancements and services.• Implemented strategic and operational improvements that resulted in a 5% lift in program acquisition performance and improved overall customer satisfaction.• Reduced sales acquisition expenses by 10% through a combination of internal efficiencies and tactical outsourcing strategies. -
Credit Card Portfolio Strategy Manager - Vice PresidentMbna Jun 2002 - May 2003Chester, GbManaged forecasting and tracking of loan receivables with a 15% improvement in accuracy to support strategic planning, decision-making efficiency, and marketing program execution.
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Marketing Program Manager - Assistant Vice PresidentMbna Apr 2000 - May 2002Chester, GbDeveloped and executed promotional pricing and rewards programs to supported $250 million in new business acquisition and a 28% increase in customer balances.
Matthew Bender Skills
Matthew Bender Education Details
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University Of MannheimGerman -
University Of New HampshireGerman
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University Of Rochester - Simon Business SchoolInternational Management
Frequently Asked Questions about Matthew Bender
What company does Matthew Bender work for?
Matthew Bender works for Citi
What is Matthew Bender's role at the current company?
Matthew Bender's current role is Product Management – Vice President at Citigroup.
What is Matthew Bender's email address?
Matthew Bender's email address is ma****@****ast.net
What is Matthew Bender's direct phone number?
Matthew Bender's direct phone number is +141034*****
What schools did Matthew Bender attend?
Matthew Bender attended University Of Mannheim, University Of New Hampshire, University Of Rochester - Simon Business School.
What skills is Matthew Bender known for?
Matthew Bender has skills like Marketing, Sales, Support.
Who are Matthew Bender's colleagues?
Matthew Bender's colleagues are Srinivas Veerla, Sanjeev S., Ashish Jain, Anitha M., Nutan Raut, Tejaswini Sivakumar, Robyn O'pry.
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