Matthew Bender Email & Phone Number

New York, New York, US

• Ensure comprehensive executional excellence for benefit programs to drive improvement in customer awareness, user experience, and financial performance.
• Identify advanced capabilities and partnership opportunities to elevate the value proposition for premium credit cards through differentiated product features.
• Negotiate partnership agreements to direct a $6 million investment in improved credit card benefits.
• Align service and staffing strategy with enhanced concierge program requirements to drive advances in operational execution, quality, and efficiency.
• Execute research study of prospects and customers to identify the most impactful opportunities to improve recognition, utility, and value provided through credit card benefits.
• Develop custom travel benefit to enhance ongoing customer loyalty and satisfaction for the largest domestic cobranded credit card portfolio.

Baltimore, Maryland, US

• Transform recognition program to elevate performance across the customer lifecycle by driving improvements in customer acquisition, engagement, and investment.
• Execute the most successful individual product introduction in the past decade by generating $28 million in new assets within the initial quarter after launch.
• Manage a $3.5 million annual marketing budget and strategic partnerships with industry-leading service providers to support an audience that has grown more than 15% per year.
• Engage influential thought leaders, including current National Football League players, to explore new content areas that successfully engage and motivate high-potential prospects and clients.
• Expand targeted remarketing efforts to improve reach by 85% while maintaining strong performance.
• Evolve feature configuration, targeting, and branding strategies to improve organizational alignment and elevate desired business impact.

Baltimore, Maryland, US

• Elevated engagement, acknowledgement, and retention performance among the firm’s most valuable clients by leading the development and implementation of targeted marketing initiatives.
• Established a platform of digital programs and in-person events that sets new engagement benchmarks for curated content offers and consistently exceeds 90% top box scores for satisfaction and value.
• Enhanced customer recognition tactics to elevate loyalty and retention by extending value, at significantly greater scale, with no increase in expense.
• Redesigned communication approach to drive a 20% increase in target audience response rates.
• Developed a performance dashboard to enable more efficient program tracking, accurate assessment of business and client impact, and better strategic decision-making.

Baltimore, Maryland, US

• Developed and executed end-to-end customer experience strategies to advance recognition and loyalty for the direct-to-consumer investor audience.
• Launched an enterprise-wide client recognition program that achieved industry-leading customer satisfaction and a 30% increase in overall participation.
• Advanced loyalty program onboarding and benefits orientation by redeveloping website to showcase key features while ensuring efficient, secure, and consistent access.
• Implemented business efficiencies that contributed more than $2 million in annual expense savings.

Baltimore, Maryland, US

• Established multi-channel, integrated marketing programs to drive client acquisition and investment among affluent retail clients.
• Developed investment product sales and marketing strategy through assessment of business opportunity, competitive positioning and market potential.
• Executed promotion programs that directly supported more than $400 million in new assets.
• Managed nationwide customer research program to measure experience quality and deepen insights into the needs and preferences of affluent clients.

Charlotte, NC, US

• Managed pricing and yield strategies for banking products to support the largest consumer deposit base in the United States.
• Directed multi-channel marketing programs that helped achieve industry-leading retail deposit growth of more than $30 billion.
• Represented business unit in an enterprise-wide partnership with the MIT Media Lab to explore innovation and technology to shape the future of consumer finance.

Charlotte, NC, US

• Implemented company-wide marketing acquisition strategy for credit card and consumer loan enhancements and value-added services.
• Prioritized investment in channel expansion and product innovation to generate a 9% gain in sales volume and exceed $26 million in annual net income contribution.
• Developed behavior-based customer segmentation strategies and product enhancements to optimize offer targeting, sales effectiveness, and customer satisfaction.

Chester, GB

• Executed direct marketing programs to drive sales of value-added credit card enhancements and services.
• Implemented strategic and operational improvements that resulted in a 5% lift in program acquisition performance and improved overall customer satisfaction.
• Reduced sales acquisition expenses by 10% through a combination of internal efficiencies and tactical outsourcing strategies.

Chester, GB

Managed forecasting and tracking of loan receivables with a 15% improvement in accuracy to support strategic planning, decision-making efficiency, and marketing program execution.

Chester, GB

Developed and executed promotional pricing and rewards programs to supported $250 million in new business acquisition and a 28% increase in customer balances.

German

Ba, Economics, German

Mba, Marketing, International Management