Matt Devaney Email & Phone Number

Boston, Ma, Us

Joined Cramer as a senior leader within the Account Services team, managing some of the agency’s largest and most strategic accounts across Cramer X and Cramer Health. As the primary client liaison, I built trust understanding each client's business, delivering strategic marketing solutions that aligned with their brand objectives, and managing executional challenges. This approach led to growth in key client relationships, including Medidata, Danaher, and Sanofi.In this role, I played a pivotal part in guiding clients through evolving customer engagement tactics in the post-pandemic marketplace, as Cramer introduced a new agency structure. Managing complexity, leading change, and coordinating cross-functional teams were essential to executing robust B2B and B2C marketing programs, fostering successful agency-client partnerships, and ensuring internal success.Successes/Key Professional Growth:• Helped launch new agency brands by collaborating with leadership on brand messaging, value proposition development, client communication strategies, and team RACI chart creation.• Negotiated and drafted Master Service Agreements (MSAs) and Statements of Work (SOWs).• Managed client-specific financial planning, including revenue forecasting and profit margin oversight.• Successfully leveraged CRM and sales tools, including Salesforce, HubSpot, and LinkedIn Sales Navigator, to drive client engagement and pipeline growth.• Co-led the agency's RFP responses and client pitches.• Built strategic relationships with senior leadership across key client functions: brand, event marketing, operations, procurement, and communications.• Accountable for team utilization, resource allocation, and onboarding.• Regularly reported to agency business partners and participated in board meetings, providing insights on business performance and growth opportunities.

Privileged to join Northwell Health as an in-house consultant for their brand team during the COVID-19 pandemic. Northwell Health is New York’s largest healthcare provider and private employer, and is a worldwide leader for COVID-19 treatment and research. My role was to help the brand respond to the operational impacts of COVID-19 to ensure existing programs and sponsorship assets retained value and met brand initiatives through negotiated make-goods. I helped adapt the brand activation strategy and public messaging to be responsive to the evolving challenges and uncertainty of the COVID-19 crisis, and to emphasize Northwell’s preeminent role in market.Successes/Key Professional Growth:• Successfully managed marketing objectives and property and agency relationships from a brand perspective.• Analyzed four agency-led ROO measurement projects related to sponsorship to help develop future sponsorship strategy.• Developed guidelines for the design, management, and execution of future virtual and onsite events based on key findings from prior events.

Stamford, Ct

With the goal of creating an annual philanthropic event to celebrate and support active and retired military members and their families, Northwell Health worked with Octagon to create Side By Side: A Celebration of Service. My role was to direct the operations for the 2019 inaugural event held at Rockefeller Center and Radio City Music Hall, as well as the transition of the event from a public to virtual event over an eight week period in 2020 due to the COVID-19 pandemic.Successes/Key Professional Growth:• Reported and communicated directly to C-level clients.• The 2019 event drove significant increases and brand perception within the NYC DMA and significant revenue for their Military Liaison office.• Seamlessly managed the experience over 2,000 Northwell Health invited guests onsite at Rockefeller Center and Radio City Music Hall.• Built every asset, operational procedure, activation, execution guideline and sponsorship from the ground up.• Developed an alternate virtual activation for the 2020 event within 8 weeks during extremely uncertain times and under unprecedented challenges due to COVID-19. It featured two new platforms to engage the NYC DMA, including three live-stream concerts featuring QuestLove, Gavin DeGraw and Meghan Trainor, as well as a WNBC Memorial Day television special.• The 2020 event, despite its challenges, created more impressions and PR value than the traditional, on-site event held in the inaugural year.

Greater New York City Area

Promoted to Account Manager on the Delta Air Lines account, with the added responsibility of managing their sponsorships within the key growth market of Boston, my hometown, in addition to their university sponsorship portfolio. While onsite activation was still a key priority, scaling up their engagement strategy through digital activations and video content became the hallmark of my second position with Delta.Successes/Key Professional Growth:• Hired and managed several team members responsible for activating Delta’s university and Boston sponsorships.• Created and communicated activation strategy directly to Delta’s marketing leadership.• Managed a seven figure program activation budget.• Responsible for the development and production of Delta’s highest performing social content feature in 2016: “Rivalries Awaken.” This social video was created to announce the signing of new sponsorships at the University of North Carolina and North Carolina State.• Managed some of Delta’s highest performing SkyMiles acquisition programs.• Developed an athlete endorsement program featuring Boston based professional athletes, Chris Sale, Brandin Cooks, and Charlie McAvoy, in a social content series titled “Arrivals.” This was successful in creating in-roads with the Boston community through athlete endorsements, as team sponsorships were unavailable due to existing category exclusive deals.• Gained experience in managing music properties in Boston Calling and House of Blues Boston.

Norwalk, Ct

This role married three personal passions: higher education, NCAA athletics and the travel industry. Joined the Delta Air Lines account at Octagon as the Senior Account Executive of their inaugural university sponsorship activation platform that spanned the continental United States. By partnering with LinkedIn, Octagon made data-driven sponsorship recommendations to Delta with the goal of engaging a coveted consumer group called “pre-eHVC” and to build a robust university sponsorship portfolio.Successes/Key Professional Growth:• Negotiated the in-house build of a consumer acquisition application for Octagon, and other agencies, to use onsite and in-airport.• Led the ideation of all campaign activations, including on-site events, digital sweepstakes, alumni engagement programs and student promotions.• Ensured Delta gained the most value from their sponsorship assets, especially university IP, through comprehensive tracking documents, custom creative and copywriting, and by forming close partner relationships to ensure Delta was provided right of first refusal for incremental sponsorship opportunities.• Built Delta’s “Delta On Campus” microsite in-house to host information on their university sponsorships, share social content and serve as a landing page for social sweepstakes.

Norwalk, Ct

Enthusiastically joined a cross-functional team at Octagon responsible for bringing to market Sony’s consumer-facing marketing of the Sony Action Cam. I was responsible for creating and managing Sony’s first ever in-kind partnership program for the Sony Action Cam. It featured a diverse array of emerging action sports athletes, adventure cinematographers and social influencers. Additionally, I helped launch product residency and trial programs at Whiteface Mountain, Highland Mountain Bike Park and Mammoth Kamikaze Bike Games.Successes/Key Professional Growth:• Evaluated over 200 sponsorship proposals, resulting in the recommendation and formation of over 30 in-kind brand ambassador partnerships.• Interfaced directly with ambassadors and their agents directly to communicate brand expectations, content guidelines and deliverables.• The ambassadors I signed and managed created some of Sony’s highest performing social content, even above their A-list, paid athlete endorsers.• Managed complex tracking and reporting documents for Sony.

Norwalk, Ct

As Account Executive for PPL, this role afforded me my first opportunity to be the lead point of contact for a brand with their league, community and agency partners. PPL had the naming rights for the Philadelphia Union’s soccer arena, as well as maintaining sponsorships with the Lehigh Valley IronPigs, Lehigh Valley Phantoms and the Broad Street Run.Successes/Key Professional Growth:• Managed multiple brand campaigns and partnerships within budget.• Learned to review contracts, draft promotional rules and participant waivers.• Hired and managed temporary event staff for onsite activations.• Evaluated and created strategic recommendations for sponsorship proposals, resulting in the formation of several inaugural deals including their first-ever grassroots event sponsorship.• Led PPL’s athlete endorsement and activation strategy of Sébastien Le Toux.

Norwalk, Ct

Joined Octagon as a member of the BMW account team specifically responsible for managing the brand’s sponsorship of the BMW Championship, recognized in 2013 as the PGA TOUR’s 2013 “Tournament of the Year.”Successes/Key Professional Growth:• Managed BMW owner sweepstakes, including pre-event implementation, winner communication and onsite hosting.• Created weekly market research projects distributed to tournament and brand executives.• Interfaced directly with BMW, the PGA, the Western Golf Association, Conway Farms Golf Club and other strategy vendors to coordinate operational components of the tournament and ancillary events’ execution.

Framingham, Ma

Randolph, Ma

Bs, Sports Management

Activities and Societies: Beta Gamma Sigma, Phi Kappa Phi, Golden Key International Honour Society

Education record

Spring Semester Study Abroad Program

Sports Marketing