Matthew Wright Email & Phone Number

Orem, Ut

Provided comprehensive analytic solutions to clients designed to optimize online marketing spend. Specialized in advanced analytic techniques delivered as an agile, iterative structural approach.Some of our client work includes:• Analytic Organization Design: created and implemented analytic processes, defined roles between the business and technology teams, outlined responsibilities, and implemented best practices within client organizations• Implementation Strategy & Tactical Effectiveness: consulted on best practices for tag management across the organization; developed and executed a full tag management migration plan that saved significant fixed and recurring op-ex within the organization• Advanced Analytics: in-depth of analysis of customer acquisition and lifecycle analysis, including marginal profitability, attrition, and cohort analysis. Product propensity analysis and lead scoring algorithm design using machine learning techniques (SVN, Decision tree, NN, etc)If you need speed and value delivering immediate results, then we're your agency; if you want to move slow or can't make decisions, then please work with some of the other wonderful agency partners.

Palo Alto, Ca

Co-authored provisional patent that uses Monte-Carlo simulations to estimate parameters for media mix models. Led the data science group that provided advanced analytic techniques and methodologies to the regional and segment marketing businesses.

Leading the online analysis practice at Keystone, which includes our business intelligence & in-depth insights group, our experimental design (AB & MVT online analysis) group, and predictive insights team.- Analytics strategy & measurement strategy consulting with well known digital brands.- Integrated execution of online tests, predictive analysis, and traditional in-depth online BI.

Oversaw all aspects of the analytics engagement for tier-1 clients. Organized strategy and facilitated execution of large enterprise analytics programs for top digital brands. Provided actionable, compelling intelligence for large clients such as H-P, CNN, Autodesk, HomeAway, and many others.

Worked to help implement analytics tracking software (SiteCatalyst, Nielsen, and comScore) across CNN, CNN Money, Fortune, and CNN International sites.

Drove strategy for analytics deployment across HP's digital channels, including world-wide social and mobile measurement strategy, traditional web analytics. Managed the central analytics practice which includes analytic operations, digital analysis, and analytic strategy and planning.

Managed the Hewlett-Packard direct / online marketing analytics program for all external-customer facing web properties, including HP.com, HP online stores, and H-P region-specific direct / online initiatives. Delivered focused go-to-market strategies that produced over $55.4 million in online sales for North America (across all BU’s and segments). Provided analytics and tactical marketing expertise to H-P market researchers, product managers, and business stakeholders to optimize return on marketing investment across online channels and various multi-channel efforts. Supported all HP corporate market analysis, online market research, and tactical execution of direct online marketing initiatives, including:o Market forecasting and demand generation / estimation activitieso Balanced marketing return / NPV clickstream investment analysis o Online TCE return analysiso Horizontal integration and strategic alignment initiatives

Collaborated with business stakeholders, online marketers, and IT specialists to maintain a best-in-class enterprise analytics system. Worked extensively with stakeholders to deliver advanced analysis (AB/MVT, advanced behavioral analysis, SEO/SEM, online campaign intelligence, and integrated SAT / Clickstream analysis). Managed all implementation and operational features of the SiteCatalyst implementation at HP world-wide.

Provided high-impact, market intelligence solutions to a number of Fortune 500 companies, including Hewlett-Packard, General Motors, Sprint PCS, New York Times and other high-profile clients. Designed strategic enhancements to delivered market analysis tools that led to a 3% increase in lead acquisition with a cumulative impact of $26.9 million dollars in annual revenue for one client. Coordinated the efforts of several hundred employees, consultants, and third-party vendors to meet implementation deadlines.============================================- Performed descriptive and predictive analytics services to identify key web user segments and position sites for optimal conversion (Novel, Sprint PCS, Weight-watchers)- Managed analysis programs for major US General Motors divisions and subsidiaries (Chevrolet, GMC, Buick, GM-Canada, On-Star, etc). Provided enhancements that increased site-specific conversion by 40%

Led a team of IT employees and consultants in redesigning corporate information technology infrastructure and reallocating corporate IT resources for clients. Customized J.D. Edwards Enterprise Resource Planning (ERP) software for specific business reporting and transactional needs. Designed a revolutionary web-enabled framework for custom J.D. Edward's business applications.==================================================- Expanded core business offerings by extending the delivered J.D. Edwards J2EE Portal environment- accounted for 20% increase in the consultant team billable hours for Q1 2003- Created, developed, and trained employees in fundamental web development techniques and n-tiered application development against J.D. Edwards systems- Streamlined corporate information technology structures to enhance standard operations while reducing technical costs by $20K in recurring and $60K in non-recurring expenses

Mba, Business Management

Activities and Societies: Utah Entreprenuerial ForumEntrepreneurship and Unix Users Group

Bs, Computer Science

Activities and Societies: Internet Club, ACM Student Chapter, UUG (Unix User's Group), Security and Cryptography Research GroupUndergrad.