Matthew Wright Email & Phone Number

Orem, UT

• Provided comprehensive analytic solutions to clients designed to optimize online marketing spend. Specialized in advanced analytic techniques delivered as an agile, iterative structural approach.Some of our client work.
• Analytic Organization Design: created and implemented analytic processes, defined roles between the business and technology teams, outlined responsibilities, and implemented best practices within client organizations
• Implementation Strategy & Tactical Effectiveness: consulted on best practices for tag management across the organization; developed and executed a full tag management migration plan that saved significant fixed and.
• Advanced Analytics: in-depth of analysis of customer acquisition and lifecycle analysis, including marginal profitability, attrition, and cohort analysis. Product propensity analysis and lead scoring algorithm design.

Palo Alto, CA

Co-authored provisional patent that uses Monte-Carlo simulations to estimate parameters for media mix models. Led the data science group that provided advanced analytic techniques and methodologies to the regional and segment marketing businesses.

Leading the online analysis practice at Keystone, which includes our business intelligence & in-depth insights group, our experimental design (AB & MVT online analysis) group, and predictive insights team.- Analytics strategy & measurement strategy consulting with well known digital brands.- Integrated execution of online tests, predictive analysis, and.

Oversaw all aspects of the analytics engagement for tier-1 clients. Organized strategy and facilitated execution of large enterprise analytics programs for top digital brands. Provided actionable, compelling intelligence for large clients such as H-P, CNN, Autodesk, HomeAway, and many others.

Worked to help implement analytics tracking software (SiteCatalyst, Nielsen, and comScore) across CNN, CNN Money, Fortune, and CNN International sites.

Drove strategy for analytics deployment across HP's digital channels, including world-wide social and mobile measurement strategy, traditional web analytics. Managed the central analytics practice which includes analytic operations, digital analysis, and analytic strategy and planning.

Managed the Hewlett-Packard direct / online marketing analytics program for all external-customer facing web properties, including HP.com, HP online stores, and H-P region-specific direct / online initiatives. Delivered focused go-to-market strategies that produced over $55.4 million in online sales for North America (across all BU’s and segments)..

Collaborated with business stakeholders, online marketers, and IT specialists to maintain a best-in-class enterprise analytics system. Worked extensively with stakeholders to deliver advanced analysis (AB/MVT, advanced behavioral analysis, SEO/SEM, online campaign intelligence, and integrated SAT / Clickstream analysis). Managed all implementation and.

Provided high-impact, market intelligence solutions to a number of Fortune 500 companies, including Hewlett-Packard, General Motors, Sprint PCS, New York Times and other high-profile clients. Designed strategic enhancements to delivered market analysis tools that led to a 3% increase in lead acquisition with a cumulative impact of $26.9 million dollars in.

Led a team of IT employees and consultants in redesigning corporate information technology infrastructure and reallocating corporate IT resources for clients. Customized J.D. Edwards Enterprise Resource Planning (ERP) software for specific business reporting and transactional needs. Designed a revolutionary web-enabled framework for custom J.D. Edward's.

Mba, Business Management

Activities and Societies: Utah Entreprenuerial ForumEntrepreneurship and Unix Users Group

Bs, Computer Science

Activities and Societies: Internet Club, ACM Student Chapter, UUG (Unix User's Group), Security and Cryptography Research GroupUndergrad.