Matt Hendrix Email & Phone Number

United States

Xpedition is a creative agency specializing in content and experiential marketing. As a senior leader reporting to the VP of Content Marketing, I guided a team of creatives, strategists, and analysts through evergreen brand management and global product campaigns for clients like Google Ads, Google Analytics, and Fitbit.• Built the agency's market research division which generated $3M in year-one. Leveraged AI-powered social listening to translate global metrics and consumer feedback… Show more Xpedition is a creative agency specializing in content and experiential marketing. As a senior leader reporting to the VP of Content Marketing, I guided a team of creatives, strategists, and analysts through evergreen brand management and global product campaigns for clients like Google Ads, Google Analytics, and Fitbit.• Built the agency's market research division which generated $3M in year-one. Leveraged AI-powered social listening to translate global metrics and consumer feedback into powerful insights which shaped brand, product, and CRM strategies.• Owned enduring client relationships which drove 4x annual revenue growth, won 3 annually-recurring 7-figure accounts, expanded our portfolio from 1 to 4 brands and from 3 to 14 channels, and led to the expansion of our team from 2 to 9 members.• Guided creative for high-profile campaigns including Google Ads’ tentpole events (e.g. Google I/O, Google Marketing Live, Advertising Week), the Google Analytics’ 2023 GA4 launch, and the launch of Fitbit Premium’s social media presence.• Expanded performance analytics across multi-channel efforts and oversaw 200+ performance reports that fueled marketing strategies and product innovations through data-backed insights.• Boosted agency's owned channels through paid and organic activations which garnered 1M+ video views, 600k+ social impressions, and 5k+ follower increase.• Ensured a smooth transition of leadership by sharing 2 months' notice prior to leaving the company for a career break. Show less

Greater Los Angeles Area

A creative cooperative home to a thriving brick-and-mortar and e-commerce marketplace, as well as fundraisers, gallery openings, workshops, and concerts. As Brand Director, I shaped our business model and led marketing and communications, building a loyal customer base through a community-centric approach to marketing and CRM. Following my departure, despite a hiatus during the 2020 pandemic which led to a shift in business model, Earth Altar Studio is still a successful private art studio in… Show more A creative cooperative home to a thriving brick-and-mortar and e-commerce marketplace, as well as fundraisers, gallery openings, workshops, and concerts. As Brand Director, I shaped our business model and led marketing and communications, building a loyal customer base through a community-centric approach to marketing and CRM. Following my departure, despite a hiatus during the 2020 pandemic which led to a shift in business model, Earth Altar Studio is still a successful private art studio in Los Angeles.• Achieved $1.3M revenue in year one. Effective brand and marketing strategy alongside efficient operations management ensured rapid growth and an average +14% annual net-profit.• Forged partnerships with 13 nonprofits and raised $180k annually through integrated fundraising. Enhanced customer loyalty through eco-social brand stewardship and sustainability initiatives, which led to +9% year-over-year annual revenue growth.• Collaborated with 24 local businesses on co-branded product launches, events, and digital and experiential marketing initiatives.• Guided brand development and digital strategy for 32 entrepreneurs which drove an average +18% annual follower growth across channels.• Organically grew owned social media audience across four channels to over 15k followers through targeted community engagement, user-generated content campaigns, and artist-focused storytelling that maximized algorithm optimization. Show less

Los Angeles Metropolitan Area

At YouTube Space LA—a Google-owned 40,000 sq. ft. facility dedicated to production, events, and education—I worked with brand partners and influencers to foster enduring cross-promotional alliances and build multimedia marketing programs.• Worked with 15 global brands, including Disney, Blumhouse, Riot Games, Dior, and CBS, on innovative digital media campaigns and experiential marketing activations. Successful navigation of complex, multi-stakeholder considerations led to expansion of… Show more At YouTube Space LA—a Google-owned 40,000 sq. ft. facility dedicated to production, events, and education—I worked with brand partners and influencers to foster enduring cross-promotional alliances and build multimedia marketing programs.• Worked with 15 global brands, including Disney, Blumhouse, Riot Games, Dior, and CBS, on innovative digital media campaigns and experiential marketing activations. Successful navigation of complex, multi-stakeholder considerations led to expansion of year-over-year brand-partner investment and unique growth opportunities for independent content creators.• Managed logistics of 6-figure content development initiatives which drove 200M+ content views and high-impact audience engagement throughout my tenure. Consistently exceeded KPIs through in-depth knowledge of digital channel algorithm optimization.• Consulted 200+ YouTube influencers with followings from 10k-10M subscribers on branding and content. Audience-tailored methodology and data-backed creative strategy spurred successful collaboration on 1,000+ pieces of content. Show less

Columbus, Ohio

In this role, I managed content development, go-to-market, and performance measurement across video, photo, and design for the university and its student organizations. My efforts drove statewide engagement and national awareness, strengthened the visibility of University’s commitment to student life and contributed to a vibrant campus culture.• Oversaw the creation of 350+ media assets for the Student Life department, including video, photography, graphic design, web content, and print… Show more In this role, I managed content development, go-to-market, and performance measurement across video, photo, and design for the university and its student organizations. My efforts drove statewide engagement and national awareness, strengthened the visibility of University’s commitment to student life and contributed to a vibrant campus culture.• Oversaw the creation of 350+ media assets for the Student Life department, including video, photography, graphic design, web content, and print materials. My hands-on multimedia experience ensured high-quality, innovative, and targeted communication aligned with the Office of Student Life’s mission.• Partnered with 190+ student organizations to develop strategies and shape content for fundraising, membership growth, and event promotion which enhanced each organization’s presence on campus and fostering a stronger sense of community among students.• Tracked and analyzed key metrics to optimize content strategies and identify successful engagement drivers which informed data-driven optimizations to future campaigns that led to increased visibility, and deeper audience connections. Show less