- Authored, edited, designed, and published 3 books- Organized and created independent global publishing imprint, overseeing everything from formation, to production, branding, design, and execution of sales

- Edited and collaboratively enhanced all English text submissions for the 3rd issue of a multilingual, international, mixed-media publication

- Led global insights and marketing strategy for Facebook’s Social Good product portfolio- Identified internal gaps and proposed data-supported need to brand and narrate Facebook's Social Good products collectively; ran global branding and positioning research to inform this strategy during a dire time in the company’s history and reception- Informed marketing, in-product design, and PR narrative of Elections products among both candidates and voters ahead of elections in 2 of the top 3… Show more - Led global insights and marketing strategy for Facebook’s Social Good product portfolio- Identified internal gaps and proposed data-supported need to brand and narrate Facebook's Social Good products collectively; ran global branding and positioning research to inform this strategy during a dire time in the company’s history and reception- Informed marketing, in-product design, and PR narrative of Elections products among both candidates and voters ahead of elections in 2 of the top 3 largest democracies in the world (India, Indonesia) at a very politically sensitive and high-risk time in the company’s history- Identified a data-supported need to brand Facebook Fundraising’s product suite and informed strategy through subsequent Brand Architecture research Show less

- Spearheaded Lyft’s understanding and implementation of research-driven business decisions as the 2nd member of its Consumer Insights team, at the dawn of the company's Marketing Org - Educated, informed, and influenced business partners across Product, Growth, Ops, Creative, Marketing, Brand, and Leadership in order to empathetically ground Lyft in its audiences and progress the company’s strategy during a pivotal time in its growth.- Designed and initiated company's legacy Brand and… Show more - Spearheaded Lyft’s understanding and implementation of research-driven business decisions as the 2nd member of its Consumer Insights team, at the dawn of the company's Marketing Org - Educated, informed, and influenced business partners across Product, Growth, Ops, Creative, Marketing, Brand, and Leadership in order to empathetically ground Lyft in its audiences and progress the company’s strategy during a pivotal time in its growth.- Designed and initiated company's legacy Brand and Product Trackers - Made cross-functional inroads and managed internal politics in order to build up CI team's internal reputation, improve company-wide data literacy, and optimize resource efficiency Show less

- Readily provided professionals with expert consultancy in determining the proper audiences for their research studies- Supplied and educated said professionals with fully-transparent feasibility & pricing models and ultimately high-quality data that they can trust and rely on- Empowered preexisting and prospective clients with Cint's innovative DIY research sample tools including Cint Access and Cint Access Pro- Oversaw all live projects to ensure the highest quality of timely… Show more - Readily provided professionals with expert consultancy in determining the proper audiences for their research studies- Supplied and educated said professionals with fully-transparent feasibility & pricing models and ultimately high-quality data that they can trust and rely on- Empowered preexisting and prospective clients with Cint's innovative DIY research sample tools including Cint Access and Cint Access Pro- Oversaw all live projects to ensure the highest quality of timely fielding, preemptive communications, and met delivery deadlines- Advanced sales and managing accounts of North American territories west of the Mississippi- Developed North American clientele in a variety of verticals including market research, academic research, communications & advertising, technology, healthcare, and consumer brands Show less

- Worked directly with brands & ad agencies to diagnose brand issues, translate into market research questions, and understand their correlations to ad campaigns- Blueprinted and fully customized mixed-method research studies to thoroughly measure clients' objectives- Produced actionable insights through analysis and cross-channel synthesis- Helped acquire new business through experienced proposal crafting and confident knowledge of company products and credentials- Fully… Show more - Worked directly with brands & ad agencies to diagnose brand issues, translate into market research questions, and understand their correlations to ad campaigns- Blueprinted and fully customized mixed-method research studies to thoroughly measure clients' objectives- Produced actionable insights through analysis and cross-channel synthesis- Helped acquire new business through experienced proposal crafting and confident knowledge of company products and credentials- Fully managed multiple accounts simultaneously while ensuring that all project management, timings, costings, communications, and analyses are all executed accordingly- Presented findings directly to client in person, over the phone, and through web seminars- Conducted, managed, and presented market research including studies that have guided a lucrative gambling & entertainment brand to fine-tune multicultural strategy, a global electronics brand to define their target segmentations, and a leading national QSR brand to change their target-market and creative strategy Show less

- Strategically planned and executed monthly events both independently and in team formats in order to enrich community target audiences and diagnose forming problem areas- Actively responded to and tactically guided the constantly evolving needs and attitudes of a 70-person community over an academic year- Processed and liaised large flows of electronic and verbal communications between staff departments and hierarchies