Matthew Lydon Email & Phone Number

Waltham, Ma

Supporting multiple strategic and tactical initiatives for the New England Journal of Medicine to drive growth and digital engagement along with commercial goals.Working with sub-teams to efficiently move initiatives through the stage gate process from ideation to implementation, ensuring a seamless transition into operations.Developing and managing a roadmap and backlog of site enhancements to socialize with stakeholders.

Concord, Ma

Served as program manager for high-touch, client engagements focused on delivering transformative pricing strategies and sales improvement tactics to global commercial teams, resulting in the highest-rated participant reviews in company history.Increased expansion revenue of digital licenses by more than 35% across multiple accounts, while ensuring clients received maximum value via the digital solutions.Drove successful customer adoption efforts resulting in 43% growth of monthly active users (MAU) for mobile app and digital solutions.Composed and published weekly marketing activities, including an interactive blog series, using HubSpot CMS, boosting organic CTR by 3x and overall engagement by 5x.

Concord, Ma

Greater Boston Area

Facilitated client engagement as a trusted advisor through proactive communication and analysis, resulting in 21% revenue growth across customer portfolio.Influenced renewals for two key accounts responsible for 55% of annual revenue by partnering with business-side account managers to set and execute client strategy.Lead client interactions in managing technical projects ranging from small bugs to large-scale upgrades by defining requirements, establishing priorities and managing expectations.Served as project manager, as well as primary point of escalation, for client initiatives and issues, providing frequent and detailed status updates to internal and external stakeholders.Held internal teams accountable to exceed expectations for issue resolution and client project delivery.

Boston, Ma

Served as a player-coach for a team of 10 campaign managers in delivering PaaS-based, ecommerce solutions featuring custom D2C portals designed to release and market new product alongside exclusive content.Responsible for a team that managed over 250 SMB and enterprise-level B2B clients, and added $3.5MM of expansion revenue, while maintaining more than 90% retention.Lead effective trainings for campaigns team on best practices in nurturing accounts to drive product adoption, manage renewal pipeline and identify growth opportunities.

Boston, Ma

Ranked first in the organization for Tier 1 campaign value, performance revenue and renewal business in 2013 and 2014.Managed the company’s highest grossing campaign and developed a conversion-driving, content strategy to propel its record-setting sales.

Boston, Ma

Increased monthly campaign launch volume by more than 40% by implementing an improved account plan and content strategy, along with managing client P&L and marketing budget.Cultivated relationships with industry-leading clients by delivering bespoke marketing plans driven by social channels and segmented email campaigns to maximize revenue.

Boston, Ma

Developed multifaceted projects for clinical leaders, ranging from building MS Access databases to implementing custom templates for heightening department efficiencies.Improved training practices of administrative staff by creating expansive knowledge guides for new personnel and the internship program.Increased insurance authorizations by 25% by publishing highly sensitive correspondence on behalf of senior physicians, detailing patients’ treatment protocol and acute limitations.

Boston, Ma

Published in-depth analysis from the Elite Putnam Client Meetings and presented comprehensive reports of findings to the Director of Client Relations.Streamlined and expanded the public relations marketing database to allow for seamless scheduling and greater access to the all of the premier conference speakers.

Bachelor'S Degree, Journalism, Four Years

Activities and Societies: The Suffolk Journal (Editor, Arts & Entertainment ), Arts and Humanities Club Leader, Student Activities.

High School Diploma

Activities and Societies: Varsity hockey (4 years); Radio Station, WIQH 88.3 FM (4 years); Concert band (1 year); Pep band (1 year).