Matthew O'Connor Email & Phone Number

Middlesbrough, Gb

Middlesbrough, England, United Kingdom

Rotterdam Area, Netherlands

Building a global brand- 2007: introduced new visual identity, unifying all operations under one brand. Clear and consistent identity helped Hertel enter new markets around the world, leveraging reputation and experience.- 2010: brand refresh reflecting revised strategy, introducing segmentation and customer intimacy. Distinctive, recognisable illustrative style introduced, differentiating Hertel from the competition.Creating alignment- Global conferences held annually, attended by 100+ key managers and influencers. Inspiring, relevant programmes followed up with discussions. On-going programmes inform and encourage interaction.Shaping & Sharing Strategy, and Executive Support- Helped establish communications agenda for strategy development and engagement. Full range of communication tools used to share and inform.- Presentations continually created for CEO for internal and external stakeholders, sharing progress and performance.Profiling Hertel online- Replaced geographic websites with a single multi-lingual website, presenting a consistent and coherent projected identity.- 2010: introduced segmentation and new visual identity, with a focus on proof. Design/development/content/information architecture completed in just 10 days.- Focus on SEO. Visitors increased from ~200 to ~3000/day.Thought leadership- Profiled expertise and innovation in industry through thought leadership editorial in premium, relevant channels.Annual Report- Concept development, copy writing, design and production of Annual Reports.Exhibitions - Creative concepts, organisation and attendance at trade exhibitions for target (new) markets.- Drove traffic and raised profile of Hertel by using 3D animation to explain expertise and value proposition.Built Network of Partners- Identified key partners for PR, design, translation, exhibitions, photographers.- Built long-term relationships, increasing understanding of Hertel’s business and objectives, adding value.

Msccc, International Master Corporate Communication

In January 2010, I was accepted for the study of the International Executive Masters of Science in Corporate Communication.

Advanced Elective - Msccc, Crisis Communication

Prof. Paul A Argenti All aspects of crisis communication for managers, including: general communication strategy, crisis definition.

Advanced Elective - Msccc, Corporate Branding

Prof. Cees van Riel, Wally Olins CBE, John McLaren, Tex Gunning, Onno Maathuis, Nils Haupt, Walter Gelens Studying the potential added.

Advanced Elective - Msccc, Corporate Social Responsibility

Prof. Dr. David de Cremer, Dr. Guido Berens, Prof. Mark Hunter, Drs. Frank van Ooijen, Prof. Dr. Sankar Sen Is ‘doing good’ the best thing.

Advanced Elective - Msccc, Media Impact On Reputation

Prof. Dr. Mark Hunter, Eliane Schoonman Academic models and applied techniques for the management of an organisation’s reputation by means.

Advanced Elective - Msccc, Leadership & Communication

Prof. Paul A Argenti Introducing the concept of ‘general management to communicators, and developing the analytical skills needed.

Advanced Elective - Msccc, Organisational Identity

Prof. Dr. Michael G Pratt, Mirdita Elstak PhD, Laurens Hoekstra, Ashraf Ramzy Insight into the increasingly important concept.

Advanced Elective - Msccc, New York Study Trip

Amazing opportunity combining lectures from renowned faculty, as well as the chance to learn from the inside of blue-chip companies.

Advanced Elective - Msccc, Foundations Of Corporate Communication

Professor Cees van Riel, RSM Reputation Management Reputation Research Organisational Identity & Alignment Managing Multiple of Misaligned.

Bsc (Hons), Computer Science

Honours Project - Nominal Data Linkage (1st Class) Spatial & temporal linkage of historical nominal data The syllabus focused.

A-Level, Maths, Physics, Computer Science

Gcse

English Language, English Literature, Maths, Chemistry, Physics, Biology, Electronic Engineering, IT, Religious Education, Geography, French