Matthew Bruno Email & Phone Number

Mount Pleasant, SC, US

Eden Prairie, Minnesota, United States

Columbus, Ohio, United States

• Responsible for the daily operations of all direct mail, email and mobile app campaign segmentation and execution
• Built and designed segmentation audiences for precision targeting within Oracle Responsys and RedPoint Interaction
• Developed custom lists within Google Cloud Platform via SQL for targeted media lists and other various ad-hoc initiatives
• Partnered with strategy and analytical partners in order to continually test and optimize our segmented audiences
• Managed Responsys connect jobs for personalization models produced from Data Scientists
• Developed and launched automated ETL feeds between CRM applications

Columbus, Ohio Area

• Led the daily operations and requirements of CRM campaign execution at third party database between internal Brand partners
• Administered and facilitated all technical direct mail and email campaign requirements between internal and external partners
• Built and executed Healthcare Professional email campaigns within Salesforce Marketing Cloud*Launched Abbott's first Pediatric CRM digital coupons with major retailers across the U.S. resulting in cost savings

Columbus, Ohio Area

• Led technical development of cross-channel programs based on customer behavior that provided relevant, timely, response-driving messages
• Served as the subject matter expert within campaign management tool and digital cross-channel platform, including ongoing data, process, and technology improvements
• Created and managed automated campaigns including target audience selection, segmentation, content mapping, campaign build, QA testing, and vendor execution
• Identified and implemented process improvements in order to enable automation and gain efficiency
• Managed customer data and segmentation needs using a combination of database queries, campaign management systems and digital marketing platforms

Columbus, Ohio Area

• Served as the Teradata CRM platform subject matter expert for QA and PROD environments
• Continuously led improvements and optimization related to automation, contact history rules, message prioritization, templates and profitability segmentation
• Developed and launched DSW’s first fully automated CRM campaigns including strategy, target selection, offer setup, QA and vendor execution
• Constructed queries, analyses, and trend reports surrounding customer performance and behavior
• Recognized and developed highly profitable automated cross-channel marketing programs while reducing overhead

Columbus, Ohio Area

• Developed and managed daily sales and margin expectations/results for customer communications and identified opportunities/risk to DSW's financial projection
• Provided detailed post-communication analysis of marketing campaigns as well as providing recommendations and implementing changes in order improve profitability of future campaigns
• Executed customer campaigns and communications within Teradata CRM platform in order to develop, generate and deliver customer list files to the vendor on a timely basis
• Performed detail quality checks on all segmentation and list files in order to ensure accuracy
• Served as the Teradata CRM business lead during platform upgrade responsible for campaign migration testing and production validation
• Designed and launched DSW's first SMS marketing campaigns

Plain City, OH

• Implemented and maintained a monthly marketing dashboard containing snapshot details and deadlines for ongoing projects
• Exported email data within Constant Contact and developed custom email metrics reports via Excel
• Tracked and recorded monthly website traffic, web content, email statistics, social media activity, print & electronic advertisements as well as any press or publicity in order to maintain visibility for the Director.
• Launched a clipping service and monitored over 1,000 clips in order to develop competitive analysis reports
• Produced and monitored over 40 weekly SharePoint projects in order to ensure deadlines and accountability for the entire marketing department

Plain City, OH

• Led all SharePoint activity including site maintenance and development
• Social media administrator
• Performed ad hoc analytical reports within current SAP projects
• Designed and developed promotional flyers and stickers for country wide sales conferences
• Constructed ongoing competitor analysis reports comparing JLG prices and release dates

Plain City, OH

• Performed monthly inventory cycle counts within overstock and backlist areas in order to maintain inventory accuracy within the database
• Provided support to external auditors performing year-end inventory reports
• Picked and packed over 1,000 books into a QC system each day for processing and shipping
• Provided training to all new associates on computer systems and packaging processes