Matthew Lau Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

• Manage personal LinkedIn profiles for 2 C-suite executives, curating thought-leadership content aligned with their interests, priorities, and reflections• Update and maintain CRM contacts for 50+ flagship and key accounts within the Principal Investors & Private Equity sectors, enabling targeted marketing and optimized go-to-market strategy• Lead the weekly assessment of inquiries on BCG.com, partnering with the web operations team to identify potential client leads and activate engagement opportunities• Facilitate the integration of new data products for 10+ industry and functional cohorts, offering insights to inform content strategy and amplification plans

Austin, Texas, United States

• Researched across IBM Consulting and collaborated with field marketers to identify best practices for driving proactive client team engagement and improving overall conversion• Developed effective communications vehicles and templates to ensure visibility and timely action of event leads by business stakeholders and relevant practitioners• Surveyed 400+ senior partners in Americas region on user experience with the ISC Client Interest Dashboard, collecting insights to foster tighter alignment between Marketing and Sales

Boston, Massachusetts, United States

• Supported event programming and activation, delivering 5+ comprehensive debriefs to senior leadership, utilizing performance measurements to drive informed decision-making• Managed personal LinkedIn profiles for 2 C-suite executives, curating thought-leadership content aligned with their interests, priorities, and reflections• Enhanced content and event pipeline view across Practice Area Marketing, utilizing Excel to efficiently track and support 100+ key initiatives for the Global & Local Marketing teams

Melville, New York, United States

• Partnered with creative team on the direction of lifecycle automation, A/B testing, trigger, and other monthly projects to drive loyalty and engagement• Built HTML emails, segmented audience lists with SQL, and managed workflows until launch completion for 10+ promotional initiatives ranging from consideration to conversion• Analyzed KPIs using Tableau to assess efficiency of campaigns and inform future plans based on consumer data• Developed professional leadership skills through an intensive 10-week insights training program that concluded with a final presentation to top-level executives

Framingham, Massachusetts, United States

• Provided QA support to the email marketing team such as proofing creative, copy, and queries• Managed and oversaw the deployment of 100+ grand opening emails for all TJX brands to drive awareness and customer traffic• Generated 20+ weekly performance reports utilizing VLOOKUP and PivotTable functions in Excel to organize data and enhance visualization• Conducted competitor research and briefed senior team leaders on marketing trends across paid and organic social media along with email for future campaign considerations

Mineola, New York, United States

• Presented the County Executive with data-driven community input and analysis of emerging trends affecting the Asian constituency• Collaborated with other County departments and agencies to promote diversity and inclusion throughout 10+ initiatives, varying from vaccine distribution to resources for seniors• Assisted in the development and operations of the Boost Nassau Main Street Recovery Grant Program, enabling over 1k+ small businesses and nonprofits to access pandemic recovery resources and financial support• Coordinated submission of newsletter entries with colleagues for biannual distribution to 50+ surrounding communities

Sands Point, New York, United States

Queens, New York, United States

• Handled 50+ customer interactions per day ensuring customer retention and satisfaction• Implemented effective sales strategies that allowed company to exceed sales target by 20% during holiday season• Developed a social media marketing campaign including daily updates across multiple platforms (Instagram, Facebook & Twitter) engaging over 40k+ followers

Bachelor Of Science In Business Administration And Communication Studies, Marketing Analytics

Activities and Societies: Asian Student Union, Entrepreneurs Club, Council for University Programs, Northeastern University Marketing.

High School Diploma

Activities and Societies: DECA, Key Club, UNICEF, Varsity Track & Field, Junior Varsity Basketball