Matt Lipson Email & Phone Number

Philadelphia, PA, US

Philadelphia, PA, US

JBN connects professionals across industries, creating and strengthening relationships between individuals and advancing Jewish leadership. JBN hosts speaker, social, and networking events that offer access to industry leaders and other professionals working at the top of their fields.

Philadelphia, PA, US

Philadelphia, PA, US

Philadelphia, PA, US

Des Moines, IA, US

• Led a collaborative, fast-paced team to drive media sales of $3M+ in digital revenue across all Meredith brands
• Translated business objectives of clients and category understanding into customized integrated marketing solutions through coordination with sales, media planners, and research teams
• Developed and guided creative, idea-driven and insights-led integrated, multimedia ad sales programs to draft client presentations and pitches from inception through sale across various verticals (Financial.
• Researched and predicted emerging trends and opportunities in target industries to achieve deeper client penetration and potential new business opportunities

New York, New York, US

• Led all brand development, digital marketing efforts, and potential investor pursuits for this online gaming start-up
• Launched customer acquisition and retention initiatives, utilizing various social media and messaging platforms
• Researched and created marketing pitch decks to acquire potential investors and grow business partnerships
• Hired and effectively managed a team of three members to build out FaceOff’s marketing department
• Analyzed data from Sprout Social, Hubspot, LeanPlum, and Google Analytics to measure campaign performances and improve future results

Jersey City, NJ, US

• Directed lead generation and nurturing initiatives, social media, content marketing, public relations, and sales enablement to support revenue growth and thought leadership programs for this venture-backed tech startup
• Developed and strengthened relationships with potential clients at corporate events and industry conferences
• Partnered with senior leadership team and branding agencies to lead re-branding effort from inception to implementation

Alpharetta, GA, US

• Founded in 2009 by former LinkedIn employees, PeopleLinx helps companies adopt LinkedIn as an integrated and measurable social business solution.
• Provided support to the Co-Founder of this social business company.
• Research potential clients/partners through social media media networks: LinkedIn, Twitter and Facebook, to build warm calling lists.
• Prospect clients and set up meetings with the co-founder and VP of Sales.

• Provided support to the Senior VP/Director of Insights and Innovation of this advertising agency.
• Experience working with clients, such as Otsuka Pharmaceuticals, Pfizer and Novo Nordisk.
• Organized and analyzed market research data and then presented my findings to the AccountManagement and Insights and Innovation teams.
• Aided in market research and conducted a competitive audit to assist in making a “best in class”website for a top Pharmaceutical company’s newest drug.

Washington, District Of Columbia, US

• Read daily news clips and updated comprehensive media lists for the CommunicationsDepartment.
• Assisted in setting up and planning events to promote advocacy campaigns.
• Took notes and provided feedback at daily meetings with communication executives thatdiscussed public relation strategies towards both traditional media outlets and social media.
• Conducted research on tactical information to assist in building a communication approach in thewake of a legislation battle receiving national attention.

• Provided support to the CEO of this film production and talent management firm.
• Read scripts and summarized their content for the executive team.
• Conducted research on films, books, short stories and articles to identify ideas for future films.
• Led teams of four interns in pitching movie concepts to the executive team.
• Acted as a production assistant on a team that wrote, produced, and directed two award-winningcommercials for Discovery Channel’s Shark Week contest.

Philadelphia, PA, US

Bachelor Of Business Administration (Bba), Marketing

Education record