Facilitate leadership and strategic development for Shaw’s Commercial Division in support of both the commercial sales team and Shaw’s Strategic Accounts Program. Partner with domestic & global VPSA leadership, DVPs and RVPs to identify key issues and develop multi-brand methodologies centered around the acquisition and maintenance of the company’s largest commercial annuity customers. Establish strategic relationships with clients and firms to gain insight into market trends and create business opportunities. Orchestrate the development of impactful communication methods designed to deliver clean and succinct responses to customer enquiries. Research and educate our leadership on industry trends found in customer driven requests for proposals and the development of required products and marketing tools. Help drive the overall commercial business objectives, and provide multi-brand marketing support to the division.

Develop and execute strategy to provide marketing services and sales support for a multi-brand strategy within the Shaw Commercial Division. Align with external agencies and service providers connected to each commercial division brand in strategy and execution of respective brand strategies and initiatives while providing leadership and direction for the Marketing Services team.

Senior Communications manager for the Commercial Marketing Services team responsible for overseeing all internal and external communications and team management of our proposals and contracts team. Create positive experiences for both internal and external customers through effective and creative communications extolling the values and benefits of Shaw’s Commercial division on a global scale. Proactively ensure positive team operations and effective collaboration through an open culture of communication. Create a strategic process to manage multi-million contracts through legal negotiations and compliance.

Strategic Accounts Marketing Manager for the Commercial Marketing Services team responsible for the creation of marketing and statistical data to support the largest commercial customers within Shaw's Commercial Division. Collaboration on a daily basis with cross-functional teams to develop marketing strategies and best practices for gaining new business and maintaining current contracted end-users through Key Performance Indicator (KPI) research and analysis. Also responsible for the creation of global marketing collateral including product catalogs; tearsheets; presentations; and customized microsites for commercial accounts

Manage and provide leadership for the commercial rendering team while working directly with all brands of our Commercial sales division to provide creative and compelling 2D & 3D product renderings seaming diagrams and project estimates. Process requests and effectively manage multiple projects (large and small scale) and scheduling appropriate resources to ensure project deadlines. Collaborate with internal and external technology and design firms to deliver quality solutions and identify vendor partners as needed.

Assist Marketing Managers to develop compelling marketing communication presentations for our Strategic Accounts Division of Commercial Marketing Services. Stay abreast of the latest market trends and technology by participating in educational opportunities; reading trade publications. Coordinate marketing efforts and requirements with our internal graphics department.

Conduct marketing research and insights development as part of Commercial Marketing Services Team. Proactively coordinate solutions for national and global sales team regarding environmental standards, within the commercial carpet/flooring industry (e.g., LEED, CHPS, NSF-140, Cradle to Cradle). Create marketing communication presentations for the sales force to present to customers and for use in request for proposals. Write responses to request for proposals, requests for information, environmental questionnaires, customer relations correspondence, and vendor registrations.

Worked closely with the Sales and Marketing department to conceptualize, write, shoot and edit for on-air promotions as well as commercial advertising for customers.

Oversaw all marketing, advertising and public relations for the company. Responsibilities included organization and preparation of marketing campaigns to develop and grow the company brand and image. Development of customer relations programs including contests, training seminars, conventions and trade shows. Creation of short- and long-term market forecasts through market research collection, analysis, and interpretation of customer and market data. Marketing and publicizing the company through of all forms of advertising including TV ads, ads for radio, pay-per-click, banner, social media and other Internet ads. Worked closely with ad executives and agencies to place buys for a wide variety of media outlets. Set and maintained budgets for advertising and marketing programs.

Supervised a creative team for a full service advertising firm. Responsibilities included hiring, budgeting and scheduling for the video production division of the company. Overseeing a team to ensure that projects were produced on time and within budget while achieving the creative objectives of the client. Cultivation of new clients and continued relationships with existing clients to create a respected and trusted company image. Worked closely with the other divisions of the company to effectively merge the full creative capabilities of our company to provide comprehensive and streamlined advertising campaigns for our customers.

Created marketing, training and educational content for the carpet industry as part of the video production division of RBI International Carpet Consultants. Responsible for working with clients to determine direction of their creative needs as well as staying on budget and within schedule to complete those needs.