Create regular content to be marketed via digital and physical marketing and sales channelsSocial Media ManagerIdentify relevant content ideas and opportunities based on listening data, trends, consumer preference and create relevant content by distributing such content at optimal times to maximize engagementWebsite optimization, including the overall organization of content and functionality of the site, building of pages and sections of the site and posting content when neededResponsible for the Bank’s SEO strategyEnsure effectiveness and impact of content, develop performance reports and insights and improve the overall functionality of online engagement and other channels that offer trackingPartner with campaign manager on demand generation programs

• Recruited and managed North American content creators across a variety of disciplines for iAmbassador, a digital marketing agency.• Project manager for client digital marketing campaigns including design, development, creator/influencer management, and post-campaign data analysis.• Implement, manage, and optimize both paid and organic social advertising campaigns on behalf of clients.• Represent iAmbassador at various travel conferences and other industry events as a panel speaker discussing the subjects of influencer management and quantifying social media success.

• Managed all aspects of the RoamRight travel blog including recruiting more than 60 writers, assigning topics appropriate for the goals and strategies of the company, and reviewing and editing all content to ensure quality and consistency.• Participated in quarterly strategy meetings with senior RoamRight staff to develop the blog’s goals andobjectives.• Monitored RoamRight social media accounts on a daily basis.• Created and implemented paid social media campaigns to support launches of new RoamRight products and services.• Served as search engine optimization lead for the blog to increase the site’s ranking in online searches.

• Responsible for the establishment of NASBLA’s permanent Washington presence.• Served as NASBLA’s primary representative and policy advocate regarding legislative priorities beforeCongress, Congressional staff and committees, and executive branch departments and agencies.• Managed the Washington office including budget, staffing, and administrative responsibilities.