Offering strategy• Supported line planning from ideation to sell-in• Conducted analysis to support strategic decision-making and go-to-market planning (e.g., pricing, sales strategy, consumer needs) • Conducted competitor analysis, reviewing competitor offerings, and generating summary of competitive landscape • Grew market share amongst younger consumers by identifying whitespace at retailGarment/ product design and development• Lead C2C calendar and ensure adherence, track progress against key calendar milestones • Facilitated master style set-up as key contactSelling to the customer• Conducted sampling, buyer ads, and product seeding• Worked with sales team on sell-in, preparing collateral for key customer accounts (Walmart, Target, Kohl’s, and Amazon)• Assisted with sell in of key national programs ($5M annual)Plan production/ produce the range• Provided volume estimates• Supported key winning portfolio priorities (e.g., decisions to add SKUs, etc.) Sell to the consumer• Assist in analysis of consumer needs, preferences, and shopping behaviors via Circana Decision Key

Offering strategy• Gathered data in support of offering strategy decision-making• Conducted ad hoc competitor analysis/ data gathering (e.g., in-store benchmarking of competitor rack or shelf space, price points)• Built market research framework and assisted consumer insights team in conducting preliminary testing (pricing, naming, feature/ benefit, wear testing)Garment/ product design and development• Conducted tactical follow-ups to ensure Line Design & Development calendar is tracking, coordinating with product team• Conducted analysis for item-level target margin decisions• Organized materials for milestone meeting; protos, strike offs, color swatches• Completed initial data entry for master style set-upSell to the customer• Arranged merchandise and samples for sales meetings, photo shoots, buyer ad, review seeding and influencer seeding• Created sell-in sheets and seasonal product presentations for key customers• Supported analysis of consumer needs, preferences, and shopping behaviorsOrganize Marketing Initiatives• Development and execution of annual merchandising initiatives, signage and point of sale to support key customers and partnerships.

Managed seven to nine accounts across five AOR, while maintaining brand OEM guidelines. Worked with various vendors across industry to oversee multilevel campaigns.Drove customers down the marketing funnel from the top down, starting with brand awareness through point of sale. Analyzed KPI such as sales, traffic, lead tracking, CTR, and conversion.Created and managed static/video content for social media including YouTube, Facebook, and Instagram. Monitored and implemented paid social campaigns.Provided marketing support to upper level management across various channels of commerce.

Facilitated internet business development via B2C lead generation and lower funnel conversion. Maintained cadence with 50-100 customers weekly.Managed sales team of 5-10 salespeople assigning customers/responsibilities. Tracking progress and efficacy via spreadsheet data.

Delivered brand expertise and executed lower funnel sales activities. Generated demand for automotive brand Audi and closed sales.Developed advanced customer service skills while maintaining cadence with a list of 30-50 customers simultaneously.