Matthew Miller Email & Phone Number

Needham, Ma, Us

Foxboro, Ma

Co-creator of the organization’s platform and programming for social justiceLead in planning and execution of marketing and fan engaging initiatives, events, and promotionsDevelop programming with local and national influencers to promote the Revolution brand Establish new match day elements, themes, and giveaways for home matchesMaintain multiple areas of the department’s marketing budget Oversee and hire part-time in-office marketing employeeIdentify new opportunities for partnerships to raise Revolution brand awarenessManage marketing materials such as giveaways, schedule items, match day cards, and app pushesCoordinate with digital, partnerships, and community relations for new events and branding Co-manage official team related Twitter accounts to capture social media contentDevelop and manage promotional efforts with NBC Sports BostonAct as player liaison to record and track appearances and billing in compliance with MLS CBA

Promoted from Multicultural Marketing Associate to Multicultural Marketing CoordinatorEstablish and maintain relationships with over 60 multicultural organizations Lead multicultural outreach for events and promotional team activationsDevelop and maintain connections with over 30 multicultural media outlets in New England Assist in managing street team of 20-30 grassroots representatives Coordinate with sales, customer service, and community relations for events and branding Develop multicultural marketing initiatives and promotions for promotional team and mascot Facilitate the coordination of advertising for all international matches held at Gillette Stadium Generated over 1,200,000 media impressions and over 100,000 event impressions during 2017Co-manage official team related Twitter account to capture social media content Create projects with digital team and communications to highlight marketing initiatives Utilize player cultures to better connect their respective communities to the Revolution Plan multicultural themed game days Multicultural program nominated for 2016 MLS New Marketing Initiative

Promoted from Grassroots Marketing Representative to Multicultural Marketing AssociateEstablish relationships with various organizations while acting as their game day ambassadorCoordinate multi-cultural outreach and events for promotional team activationsDevelop and establish connections with various multi-media outlets in New England

Attended over 100 marketing and sales events to generate sales leads and raise brand equityLead entire team with over 4,500 sales leads generated along with the highest average per eventMaintained relationships with business contacts to help coordinate events and marketing initiativesExecuted over 100 marketing promotions and initiatives in the New England area

Developed promotional proposals, events, and social media projects Conducted and initiated various promotional activities and grassroots eventsAssisted in game day marketing operations

Assist and help run athletic events at the SUNY Cortland Stadium Complex. Responsibilities include overseeing practice shifts, opening and closing of stadium, parking management, and field gate security. As student supervisor I also assist in the training of new employees, employee management during game operations, and being trusted on to run events when the stadium manager and graduate student are not present.