I’m a dedicated professional with 8+ years of diverse achievements in developing brand and communication strategies, thriving with high-profile organizations like the Royal Bank of Canada (Global 500) and clients like General Motors (Fortune 50). I provide positive and collaborative leadership, guiding pacesetting teams to develop brand campaigns and optimize advertising communications. I also forge lasting relationships to influence and manage key stakeholders. As an out-of-the-box thinker, I champion creative solutions to foster growth and engagement, ensuring results exceed all expectations. ⬆️ Key areas of specialization:Brand ManagementCampaign ManagementStakeholder ManagementStrategic PlanningMarket ResearchPartnership DevelopmentCommunicationsCreative Problem-SolvingProject ManagementIntegrated MarketingMetrics & KPIsAdvertisingCustomer Engagement🏆 Selected highlights from my career:⭐Established the #KickItWithToyota integrated marketing campaign for Toyota Canada’s partnership with Canada Soccer at FUSE Create.⭐Built out the 2022 Play as One integrated marketing campaign, achieving a record number of impressions and event registrations for Toyota Canada despite challenges.⭐Spearheaded the development of digital assets for monthly marketing campaigns for General Motors (GM), contributing to GM being the #1 automobile vehicle manufacturer in Canada (Dentsu Canada).⭐Guided the development of the Tottering-By-Gently Art Exhibition at the Suffolk Show 2023 for Quilter Cheviot (Quilter Cheviot). The trade stand experienced an increase in lead captures of 137% year-over-year.In my free time, you can find me competing on the soccer pitch, eating donuts at various bakeries, and supporting all of Toronto’s professional sport teams.I look forward to meeting you.📧 You can reach me at nasso.matthew@gmail.com.
Listed skills include Powerpoint, Microsoft Office, Microsoft Word, Sports Management, and 21 others.
