Matthew Shipley Email & Phone Number

- Online campaign setup and management- Landing page design/development and hosting- Page and email UI and wireframe design- Search and digital strategy- Analytics, Tag Manager setup and reporting- Management of external contractor- PPC planning, writing and display media management along with optimisation- Migration of email from Exchange to cloud - Data backup and accessibility - Wordpress CMS training

Cobham

As well as overseeing the creative development of the digital advertising output at SERIOUS, I work closely with our clients, suppliers and media partners to develop results-driven digital strategies, leveraging social media, mobile, online and analytical insight to develop both marketing plans, user journey flows and engagement/retention strategies.My role also involves developing the agencies capabilities, introducing new technology (both creative and operational) and planning for and… Show more As well as overseeing the creative development of the digital advertising output at SERIOUS, I work closely with our clients, suppliers and media partners to develop results-driven digital strategies, leveraging social media, mobile, online and analytical insight to develop both marketing plans, user journey flows and engagement/retention strategies.My role also involves developing the agencies capabilities, introducing new technology (both creative and operational) and planning for and maintaining the infrastructure/services available to employees.I also developed a new approach for planning and developing the agency's digital campaigns based on Smart Insights and the R.A.C.E. framework, helping to plan media and results around measurable objective driven campaigns. Show less

Cobham

I was the digital strategist for the re-launch of the Henley Business School website, coordinating designers, developers and the university IT team along with key stakeholders at both the School and University. Part of my role here helped to create working groups within Henley to drive requirements and create buy in for the project.

Weybridge

Designed web sites, online advertising, email and Social, SEO, Search and PPC campaigns. I also took part in the planning and presenting of both pitches and new business meetings along with scoping out projects and providing timings and costs to the account team during our project planning stages.During this time I designed and developed with external developers a project management system (Project Central) for agency use, designed around the business’ processes and sign-off procedures. We… Show more Designed web sites, online advertising, email and Social, SEO, Search and PPC campaigns. I also took part in the planning and presenting of both pitches and new business meetings along with scoping out projects and providing timings and costs to the account team during our project planning stages.During this time I designed and developed with external developers a project management system (Project Central) for agency use, designed around the business’ processes and sign-off procedures. We used this successfully with our client base until I identified a more efficient solution in 2011, moving our project management and sign-off tasks over to BaseCamp. Show less

Guildford, United Kingdom

Established myself as a freelance designer and digital marketing consultant working on a variety of projects from GE’s ‘Better together’ campaign, 3D visualisations for Three and Chep to email campaign design and build for Forsters.Clients included: 3, Ringtons, London Business School, GE, Forsters, Taurus Media, Chep and Serious Marketing.

Exeter, United Kingdom

Ba(Hons), Entertainment Technology, 2:1

Education record