I founded New Model Media as a specialist digital media consultancy. With over 10 years experience in the media and publishing industry, I have led publishing teams that have driven over £300m in revenue across eCommerce, advertising and sponsorship.New Model Media advises publishers, technology companies, affiliate networks and retailers on strategies that help scale their digital revenues. Whether you are a new business or already established and are looking for the right strategy to drive a step change in digital revenue growth, we are here to help.

For just over five years, I led the eCommerce team at Future, heading up our global affiliate revenue strategy across Future's wide portfolio of brands, and I took revenue from £4m in FY17 to £107m in FY21.The rapid growth of eCommerce revenue at Future has been one of the major success stories in global media, and this revenue helped power a rapid rise in Future's share price, which has grown roughly 2000% in the last 5 years. In this time I managed a team that grew from 5 people to over 40, split across the UK & US, and I was ultimately responsible for our £100m P&L. During this time I was part of several major acquisitions, and directly responsible for leading the eCommerce integration and roll out of our strategy across these brands.My role was split across five main areas:- P&L and Strategy Lead: I directly managed our full P&L and had overall responsibility for our eCommerce strategy, with the goal of significantly growing and diversifying affiliate revenues.- Commercial Management: I directly oversaw our largest commercial relationships, such as Amazon, as well as managing a large team of Account Managers and sales support staff. - Trading: I led a team of Data Analysts to manage eCommerce performance across our sites. We used in depth reporting and insight to drive growth and improvements at a page, geography, retailer and site level. - Product Development: I was responsible for driving improvements in our eCommerce tech stack, managing a team of product managers to do so. This included development of our propriety price comparison software, Hawk, and I also led on a number of key initiatives including social eCommerce, video eCommerce and on-site shopping. - eCommerce Editorial: I worked with Brand Directors & Editors across all of Future's sites to help craft their commerce content strategy, teaching how to write commerce content, and helping optimise SEO. I also led the strategy for key trading events inc. Black Friday & Amazon Prime Day.

Working across Future's portfolio of market leading Tech, Gaming, Ents and B2B brands (including TechRadar, T3, GamesRadar, Total Film, PC Gamer and more) to create bespoke partnership solutions for brands & agencies. Role includes Creative Solutions, Media Planning, Native Content, E-Commerce, Programmatic Buying, Social Campaigns and Events.

Major platforms such as Facebook, Twitter, and LinkedIn have committed to native monetization. Sharethrough brings native advertising to the rest of the web and premium publishers such as Forbes, Business Insider, and Time Inc. My role at Sharethrough was client facing and required me to liaise with brands and agencies to help them develop bespoke content distribution strategies; whilst always making sure that Sharethrough is at the forefront of that strategy. This involved:- Working across the agency landscape inc. Media, PR & Creative agencies. - Driving new revenue across EMEA markets. - Client workshops on Native Advertising and how to get the most from Native campaigns.- Developing strong lasting relationships with key client stakeholders - Becoming a trusted adviser for clients on Native and developing longer lasting strategic relationships. - Advising on content creation and how to make the most out of brand content plans.- Working towards and consistently hitting quarterly revenue goals.- Maintaining a healthy and up to date pipeline. - Giving market feedback into Sharethrough's product road-map. Recent clients Intel, BBC, HP, IBM & The Economist.I worked at Sharethrough from their launch in the UK in August 2014 and helped the team more than triple in size in a year.

Developing VAN's reputation and agency relationships through building awareness of social video services both nationally and internationally. Working with clients across a broad range of disciplines, including Media, Creative, PR and brand direct. Responsibilities included:- Driving both new and incremental sales revenue- Educating clients on social video creation & distribution. - Creating individual & team sales strategy. - Reporting to senior stakeholders and preparing weekly sales reports. - Organising and managing marketing events.- Passing market intel back to the product development team. http://joinvan.com/

Developing awareness of Rubber Republic's bespoke Social Video creative services within agencies & brands. Speaking regularly on the importance of Social Video to marketing strategies and advising on the how brands can best work to optimise virality and content sharing. Rubber Republic key works include:Bodyform Responds: The Truth - https://www.youtube.com/watch?v=Bpy75q2DDow'The Motherhood' feat. Fiat 500L - https://www.youtube.com/watch?v=eNVde5HPhYoAmazing Roger Federer Trickshot for Gillette - https://www.youtube.com/watch?v=cTl3U6aSd2w

Helping drive and develop VANs reach within North America. This involved:- Organising meetings from cold leads across different time zones.- Working with the MD and Head of Sales to plan targets & create a sales strategy. - Creating Sales Materials for different markets.

Assisted with account handling, research and planning on the Cushelle, Velvet and Skoda accounts.

I planned and implemented a new company wide archiving system for over 30,000 files at one of the East Midland's largest firm of Solicitors.

Worked in and managed the Durdham Hall Student's Union Bar.