Matt Ware
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Matt Ware Email & Phone Number

Blue Badge Guide FT 04 and 23: London Bath Cotswolds Kent Oxford Salisbury Stonehenge Stratford Windsor at Institute of Tourist Guiding
Location: London, England, United Kingdom 14 work roles 7 schools
1 work email found @nfu.org.uk LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Work email m****@nfu.org.uk
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Role
Blue Badge Guide FT 04 and 23: London Bath Cotswolds Kent Oxford Salisbury Stonehenge Stratford Windsor
Location
London, England, United Kingdom
Company size

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Quick answer

Matt Ware is listed as Blue Badge Guide FT 04 and 23: London Bath Cotswolds Kent Oxford Salisbury Stonehenge Stratford Windsor at Institute of Tourist Guiding, a with 59 employees, based in London, England, United Kingdom. AeroLeads shows a work email signal at nfu.org.uk and a matched LinkedIn profile for Matt Ware.

Matt Ware previously worked as Blue Badge Guide FT 04/23: London Bath Cotswolds Kent Oxford Salisbury Stonehenge Stratford Windsor at Institute Of Tourist Guiding and City of London Green Badge Guide at City Of London Corporation. Matt Ware holds Ma / Ba (Hons), Geography Ba Honours, 2:1 from University Of Cambridge.

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mware@nfu.org.uk
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Profile bio

About Matt Ware

I’ve walked the streets of London  for over 20 years as a police officer and tour guide. I love helping people get the most from their visits to London and England and showing them secret and unusual places as well as the traditional popular sites.As a former farmer in western England I also love guiding outside of London in places like Bath, Cambridge, Canterbury, Cotswolds, Devon, Herefordshire, Kent, Oxford, Salisbury, Stonehenge Stratford upon Avon , Winchester and Windsor.I’m happy guiding from intimate groups on bespoke walking tours in town or country, right through to coach tours and even do ski guiding for those into winter sports!My police Sergeant role  in Westminster since 2007 means you can rest assured you will be in safe hands, fully first aid and safety trained. I can share many stories of my time on the beat, including policing Royal Weddings, meeting Prime Ministers, sneaking a prince out of a nightclub and escorting Michael Jackson from a theatre.My interests are very wide including: genealogy, researching family history (including our own back to 1040 in Herefordshire, including Welsh rebel Prince Owain Glendower, who’s wife, my 17th great grandma,  died as a prisoner in the Tower of London) gardens, history, architecture, food & drink, literature and theatre, music and royalty.So join me to explore London and England and unwrap the rich history through to the modern day mosaic of cultures . Let me help you make your stay truly unforgettable.Whatever your interests I guarantee that I will enjoy tailoring tours to fit in with your interests and passions to ensure you get the most from your visits.Walking Tours:Some of my ready-made tours include Smithfield Market (6:30am weekdays), City of London highlights , student insights to Oxford and Cambridge, Cotswolds rambles, city highlights in Bath, Canterbury, Hereford, Salisbury, Stratford upon Avon, Winchester and Windsor, Royal Westminster and On the Beat, patrolling Soho and Westminster.Cycling and skiing tours also available.In my spare time I enjoy running, gardening, genealogy, exploring and policing.

Listed skills include Farms, Climate Change, Political Campaigns, Renewable Energy, and 43 others.

Current workplace

Matt Ware's current company

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Institute of Tourist Guiding
Institute Of Tourist Guiding
Blue Badge Guide FT 04 and 23: London Bath Cotswolds Kent Oxford Salisbury Stonehenge Stratford Windsor
London, GB
Website
Employees
59
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14 roles · 35 years

Matt Ware work experience

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Blue Badge Guide Ft 04 And 23: London Bath Cotswolds Kent Oxford Salisbury Stonehenge Stratford Windsor

London, Gb

Blue Badge Guide Ft 04/23: London Bath Cotswolds Kent Oxford Salisbury Stonehenge Stratford Windsor

Current

London, England, United Kingdom

Nov 2021 - Present

Smithfield Market Tour Guide

Current
City Of London Guides

City Of London, England, United Kingdom

Oct 2021 - Present

Msc (Voluntary) Special Sergeant

Westminster, London

Managed and lead my West End team of MSC officers on various duties, aid events and response in Westminster police area; but primarily the West End, Soho, Leicester Square, Trafalgar Square , Covent Garden , Hyde Park and Whitehall.

Feb 2007 - Apr 2024

Msc Special (Voluntary) Inspector For Westminster Borough

Westminster, London

Oversee, initially with 1 fellow inspector , the 440 MSC volunteer officers in Westminster during the implementation of the Local Policing Model , whilst losing regular staff support in the restructuring and a cost saving environment. With implementation completed and to undertake my Nuffield Scholarship travel and studies, I reverted to my Sergeant position.

May 2013 - Jan 2014

Public Relations & Communications Manager , For Uk & Eu (Finish 03.04.23).

Falkland Islands Government

Westminster

Feb 2017 - Apr 2023

Head Of Government & Parliamentary Affairs

Westminster, London

I held the post of NFU Head of Government and Parliamentary affairs from 2013 to 2017, prior to which I was the Senior Parliamentary adviser, London policy adviser and HQ Non-food uses and renewables adviser. I began my NFU career in 2001 as the NFU SE Regional Policy Adviser covering all agricultural commodities. Other experience was gained as UK Team leader on the European Young Farmers association and as a member of the EU Commission Standing group for poultry.My background is in the farming industry having been a partner in a 312 acre mixed arable and livestock farm in Herefordshire for ten years. I also have experience in the dairy, hop, cider, soft fruit and agri-tourism sectors. Whilst working on the farm I took the opportunity to work with the County Council and was a local Parish Councillor. At university I read geography at Jesus College, Cambridge where I specialised in environmental and economic issues, and followed this up with a post graduate agri-business management diploma at Seale-Hayne College in Devon.I am a Nuffield scholar and researched agricultural and wider lobbying best practice around the world.

Sep 2013 - Jan 2017

Nuffield Scholar

http://www.nuffieldscholar.org/My Nuffield study topic of ‘Influencing agricultural policy : a global perspective’ is a comparison of global best practice in lobbying and the opportunity for a discussion on the political context in which these policies lie, from the EU CAP and reform, the US Presidential election, to developing and emerging countries in Asia and Africa through to the export dominated ‘New World’ countries of Australia, New Zealand, Canada and South America. My ultimate aim was to bring together best practice in lobbying in a user-friendly way and disseminate it to farmers in order to best get their views and voice heard.

Feb 2012 - Nov 2014

Arable Adviser - Renewable Energy, Climate Change, Non-Food Crops And Seeds

In charge of biofuels, biomass, renewables, climate change and seeds along with general combinable crops issues

2003 - 2005 ~2 yrs

South East Policy Adviser, And Pig & Poultry Specialist

Adviser for all issues in Berkshire, Buckinghamshire & Oxfordshire, and Pig and Poultry for whole SE region

2001 - 2003 ~2 yrs

Partner In Family Farm Business

M.M. & J.E. Ware & Son

312 acre mixed arable, beef and poultry farm with 100 acres orchards for cider and 165,000 broiler poultry unit

1992 - 2001 ~9 yrs
Team & coworkers

Colleagues at Institute of Tourist Guiding

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7 education records

Matt Ware education

Ma / Ba (Hons), Geography Ba Honours, 2:1

Activities and Societies: President Cambridge University Geographical society, Jesus College rowing club novice boat, President Roosters.

N.Sch., Public Affairs And Lobbying

Nuffield Scholar

Nuffield scholarship

Diploma, Advanced Agricultural Business Management

Seale-Hayne, University Of Plymouth

Activities and Societies: Seale-Hayne college Hockey team Seale-Hayne student union barmanAdvanced business management diploma.

Geography, Economics, Geology & General Studies, Advanced Level

Hereford Vith Form College

Activities and Societies: Duke of Edinburgh, orchestra, canoeing & hockey societies

Mitg, Tourism And Travel Services Management, Blue Badge London, Central & Southern England

Institute Of Tourist Guiding

Green Badge, Tourism And Travel Services Management, Green Badge

Institute Of Tourist Guiding / City Of London
FAQ

Frequently asked questions about Matt Ware

Quick answers generated from the profile data available on this page.

What company does Matt Ware work for?

Matt Ware works for Institute of Tourist Guiding.

What is Matt Ware's role at Institute of Tourist Guiding?

Matt Ware is listed as Blue Badge Guide FT 04 and 23: London Bath Cotswolds Kent Oxford Salisbury Stonehenge Stratford Windsor at Institute of Tourist Guiding.

What is Matt Ware's email address?

AeroLeads has found 1 work email signal at @nfu.org.uk for Matt Ware at Institute of Tourist Guiding.

Where is Matt Ware based?

Matt Ware is based in London, England, United Kingdom while working with Institute of Tourist Guiding.

What companies has Matt Ware worked for?

Matt Ware has worked for Institute Of Tourist Guiding, City Of London Corporation, City Of London Guides, Metropolitan Police, and Falkland Islands Government.

Who are Matt Ware's colleagues at Institute of Tourist Guiding?

Matt Ware's colleagues at Institute of Tourist Guiding include Laura Adams, Leo Heaton, Yvonne Leach, Angela Tillett, and Damian Partridge.

How can I contact Matt Ware?

You can use AeroLeads to view verified contact signals for Matt Ware at Institute of Tourist Guiding, including work email, phone, and LinkedIn data when available.

What schools did Matt Ware attend?

Matt Ware holds Ma / Ba (Hons), Geography Ba Honours, 2:1 from University Of Cambridge.

What skills is Matt Ware known for?

Matt Ware is listed with skills including Farms, Climate Change, Political Campaigns, Renewable Energy, Food, Agriculture, Biofuels, and Biomass.

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