Building relationships with audiences and inspiring action requires useful, dynamic and relevant content. I help companies use words and videos to bring brands to life.Tell the right story, in the right way, at the right time, and you can turn the unaware into a loyal customer, brand advocate or engaged employee.Organic Content (as the name suggests) specialises in content you can use on your owned channels. We think about the bigger picture taking time to understand your goals… Show more Building relationships with audiences and inspiring action requires useful, dynamic and relevant content. I help companies use words and videos to bring brands to life.Tell the right story, in the right way, at the right time, and you can turn the unaware into a loyal customer, brand advocate or engaged employee.Organic Content (as the name suggests) specialises in content you can use on your owned channels. We think about the bigger picture taking time to understand your goals before delivering content, marketing and communication strategies that attract, inspire and retain your target audience.I manage the business and get hands-on with every client project. I also work with a network of awesome freelancers to deliver amazing results for my customers in the education, sport and charity sectors. Show less

I lead the PR, communication and marketing activities for the themes of sport and sustainability to enhance the University of East London's reputation and brand awareness in these critical areas.Tasks included:- Sourcing stories for internal and external channels- Creating compelling written and video content that tells UEL's story and highlights the real-world impact its research, staff and students are having on the local community and globally- Writing press releases and… Show more I lead the PR, communication and marketing activities for the themes of sport and sustainability to enhance the University of East London's reputation and brand awareness in these critical areas.Tasks included:- Sourcing stories for internal and external channels- Creating compelling written and video content that tells UEL's story and highlights the real-world impact its research, staff and students are having on the local community and globally- Writing press releases and social media content to raise awareness of the University's brand externally Show less

I made compelling content to support recruitment, improve stakeholder engagement and grow the reputation of London South Bank University (LSBU) and the wider LSBU Group. As part of the Content & Creative team (within the Marketing and Communications department), I manage three content creators in producing a range of written and video content for use across digital campaigns, print, the LSBU website and social media channels.My responsibilities included:- Creating and… Show more I made compelling content to support recruitment, improve stakeholder engagement and grow the reputation of London South Bank University (LSBU) and the wider LSBU Group. As part of the Content & Creative team (within the Marketing and Communications department), I manage three content creators in producing a range of written and video content for use across digital campaigns, print, the LSBU website and social media channels.My responsibilities included:- Creating and managing the content calendar for social media to support recruitment campaigns, promote research (focused on health and wellbeing, social justice, digital innovation, sustainability and business engagement) and show the University's values during key awareness days/campaign - Producing regular newsletters, email marketing content, news pieces and stories that support marketing and internal communications- Writing content briefs to provide the strategic direction for content-led projects and setting KPIs to measure success- Reviewing content performance and community engagement for the University's social media channels and website- Editing copy produced by colleagues across all non-academic functions- Establishing a new brand identity (called RISE) for the University through visual and written content- Running agile stand-up meetings for the Content and Creative team to help manage multiple campaigns and projects- Reviewing incoming communications and content requests and advising on the best action- Supporting Senior Leaders across the LSBU Group with their bespoke content requests, from exciting video projects to campaign emails- Managing relationships with key third-party suppliers such as video production agencies Show less

Key tasks included:- Leading communication campaigns across the full project life-cycle from brainstorming ideas through to publishing- Managed internal stakeholders, including setting goals, objectives and deadlines for campaignsCreated written copy and graphics for use across print and digital platforms- Ran social media accounts, creating social media content and engaging with the LSBU audience on social platforms- Produced weekly internal newsletters for staff and… Show more Key tasks included:- Leading communication campaigns across the full project life-cycle from brainstorming ideas through to publishing- Managed internal stakeholders, including setting goals, objectives and deadlines for campaignsCreated written copy and graphics for use across print and digital platforms- Ran social media accounts, creating social media content and engaging with the LSBU audience on social platforms- Produced weekly internal newsletters for staff and students, including finding and writing stories and editing pieces from across LSBU- Wrote business update emails for senior leaders to all staff and students- Supported the Content Producer and Design Team with creative briefs for video content to ensure that the content was on-brand and delivered the right message- Directed content planning meetings with marketing managers and the web team to understand the goals and content requirements of our internal clients Show less

Responsible for developing and delivering communications to staff and students across the university, with specific emphasis on tactical stakeholder engagement and marketing communications using a wide range of channels.

Amuzo is a multi-award-winning UK mobile game and app development studio. The studio has had over 17 No.1 Apps in over 150 App Stores globally, plus over two billion play sessions. I was the product owner for two corporate communication solutions called 'QuizCom' and the 'Knowledge Bank app'. My responsibilities included:- Creating the sales strategy and marketing budget- Developing marketing materials, including website copy, blogs, videos and sales collateral- Managing the… Show more Amuzo is a multi-award-winning UK mobile game and app development studio. The studio has had over 17 No.1 Apps in over 150 App Stores globally, plus over two billion play sessions. I was the product owner for two corporate communication solutions called 'QuizCom' and the 'Knowledge Bank app'. My responsibilities included:- Creating the sales strategy and marketing budget- Developing marketing materials, including website copy, blogs, videos and sales collateral- Managing the full sales cycle from initial contact (inbound or outbound) through to product launch- Producing presentations and proposal documents using InDesign, Microsoft Word, PowerPoint and Excel- Speaking at industry events on engaging millennials, gamification, learning games and mobile-first engagement- Training clients on using the content management system (CMS)- Providing strategic account management to help clients maximise the engagement opportunities the apps provided Show less

BrightLemon Ltd is an online community and web development agency. As the sole marketing and sales representative, my role covered the following:- Managing marketing activities and the content roadmap, including email marketing campaigns, newsletters, blog posts and events- Leading bids from the initial brainstorming stage to contracting for large projects (£100k+), working with a team of developers, designers, project managers and community strategists- Writing compelling tender… Show more BrightLemon Ltd is an online community and web development agency. As the sole marketing and sales representative, my role covered the following:- Managing marketing activities and the content roadmap, including email marketing campaigns, newsletters, blog posts and events- Leading bids from the initial brainstorming stage to contracting for large projects (£100k+), working with a team of developers, designers, project managers and community strategists- Writing compelling tender responses - Providing strategic input on the overall business plan and sales strategy with the Managing Director - Developing new services using PEN portraits to understand the target audience- Responsible for sales KPIs and activities as part of the Senior Management Team- Setting up sales enablement tools such as document management and CRM systems Show less

Mobile apps and digital publishing consultant. Responsibilities included:- Leading proactive business development in the associations and sport sector- Creating collateral to be used in sales pitches- Handling and qualifying incoming enquiries

Responsibilities included:- Managing a portfolio of 200+ clients- Developing client relationships to expanding business within YUDU's existing client portfolio including creative services to make digital communications more engaging using interactive elements and video

Responsibilities included:- Building templates, presentations and sales resources to assist senior account managers with pitches- Researching new business opportunities for senior account managers to explore- Assisting with client renewals

As a finalist in 'Column Idol 2011' (a national writing competition run in partnership with The Sun and Media Trust) I was invited to become a Young Ambassador for Media Trust, with a mission of helping young people get heard and involved in the media. I was involved in focus groups and generating ideas for campaigns to help engage people in the media industry.

Supervisor for the Students' Union leading the front-of-house team in the restaurants and bars across the campus.