Executive Director, Content
Current* Increased organic search traffic by 108% through development and execution of SEO strategy.* Led team in development of a standardized marketing playbook, consistently achieving high attendance at workshops and events.* Partnered with a technology firm to revamp and relaunch lean.org, effectively tagging 3,000+ articles and migrating 50,000+ customer accounts.* Oversee the production of diverse content, including articles, podcasts, case studies, and webinars.* Doubled inbound leads by collaborating with the consulting division and optimizing website.* Developed custom application using Airtable and ChatGPT to automate calculation and distribution of book author royalties for over 20 books and 30 authors, reducing monthly time expenditure by 75%.