Matthew Carbone Email & Phone Number

Washington, Dc, Us

Washington Dc-Metro Area

I serve as a member of the senior leadership team at Inteleos and am responsible for overseeing our Business Intelligence team.• Manage and develop a growing team of data analysts, architects, and scientists.• Work with business users to uncover data sources and find new ways of using discovered data.• Utilizing customer experience disciplines, work across the organization to establish customer listening sensors and bring the data forward to enhance customer experience and guide… Show more I serve as a member of the senior leadership team at Inteleos and am responsible for overseeing our Business Intelligence team.• Manage and develop a growing team of data analysts, architects, and scientists.• Work with business users to uncover data sources and find new ways of using discovered data.• Utilizing customer experience disciplines, work across the organization to establish customer listening sensors and bring the data forward to enhance customer experience and guide product development.• Develop and execute the strategy for a unified cross-platform analytics approach.• Identify and propose cloud-based platforms that will allow for improved analytics tracking across all Inteleos web and mobile sites and apps.• Identify, recommend, and help implement strategies for improving the online customer experience based on trends from analytics tools.• Work with Technology team to architect the data pipeline from source data systems to analysis systems.• Provide expertise and guidance to Inteleos staff in the use of the BI toolset, specifically A/B and multivariate testing throughout the product lifecycle, KPI design, visualization design, and web/mobile analytics best practices..• Guide the organization in selecting the most valuable KPIs and PIs as the business evolves.• Apply and use best practices in data visualization as tools and techniques evolve.• Move the organization towards advanced analytics solutions such as data mining and predictive modeling to improve our understanding of our customers and business, discovery of new business opportunities, and ultimately make better business decisions.• Build a “center of excellence” in BI through relationships between vendors, developers, and stakeholders. Show less

Washington D.C. Metro Area

I serve as a member of the senior leadership team at Inteleos and am responsible for overseeing new customer acquisition and retention for a variety of business entities● Oversee the marketing strategy and tactical execution for Inteleos and it’s family of brands. (APCA, ARDMS, POCUS and UltrasoundJobs)● Utilize a combination of direct response marketing channels including email, social, video, direct mail, webinars and SEM to grow the number of APCA, ARDMS and POCUS certificate… Show more I serve as a member of the senior leadership team at Inteleos and am responsible for overseeing new customer acquisition and retention for a variety of business entities● Oversee the marketing strategy and tactical execution for Inteleos and it’s family of brands. (APCA, ARDMS, POCUS and UltrasoundJobs)● Utilize a combination of direct response marketing channels including email, social, video, direct mail, webinars and SEM to grow the number of APCA, ARDMS and POCUS certificate holders● Developed and executed new promotional strategy for the Point-of-Care Ultrasound certification program resulting in a nearly 200% increase in paid customer acquisition● Responsible for designing and maintaining customer acquisition direct response funnel for entire Inteleos organization Show less

Washington D.C. Metro Area

I served as a member of the leadership team at BlueCart Inc. and was responsible for overseeing the entire sales and marketing strategy for the organization including lead generation, prospect conversion and revenue generation.● Developed and executed end to end BlueCart marketing and sales strategy with a focus on data analysis and ROI that grew customer count from 1,000 to over 44,000● Oversaw demand and lead generation programs and prospect conversion funnel to generate over… Show more I served as a member of the leadership team at BlueCart Inc. and was responsible for overseeing the entire sales and marketing strategy for the organization including lead generation, prospect conversion and revenue generation.● Developed and executed end to end BlueCart marketing and sales strategy with a focus on data analysis and ROI that grew customer count from 1,000 to over 44,000● Oversaw demand and lead generation programs and prospect conversion funnel to generate over 1,500 marketing qualified leads per month to fill the sales rep pipelines● Oversaw a sales team of 15 inbound and outbound reps and designed sales strategy for the organization including lead flow, pipeline management and proposal creation/management● Performed competitive and market research to properly position BlueCart against competition and maintain market leading positioning● Designed strategy for revenue generation resulting in annual expected revenue going from $0 to nearly $1,000,000 in 14 months● Designed and performed rigorous A/B and multi-variate testing of the BlueCart marketing website resulting in a nearly 400% increase in website conversion rates● Assisted in the design and execution of operational strategy to efficiently onboard new customers and increase customer engagement Show less

Falls Church, Virginia

Served as member of leadership team responsible for driving news sales and subscriber acquisition. Set financial and circulation count goals for company as a whole as well as individual products and monitor progress. Manage company marketing budget and ensure efficient expenditure.• Oversaw and guided all Investing Daily marketing activities• Developed and implement multi-channel marketing strategies and campaigns combining brand awareness, direct marketing, online marketing and… Show more Served as member of leadership team responsible for driving news sales and subscriber acquisition. Set financial and circulation count goals for company as a whole as well as individual products and monitor progress. Manage company marketing budget and ensure efficient expenditure.• Oversaw and guided all Investing Daily marketing activities• Developed and implement multi-channel marketing strategies and campaigns combining brand awareness, direct marketing, online marketing and social media with multiple prospect touch points per campaign• Hired and managed a team of copywriters to create 100 new sales promotions per year• Supervised a team of 4 marketing product managers• Worked with various reporting tools to measure and monitor the results of all marketing efforts• Worked with cross functional support departments to ensure that everyone is working toward the same goals and objectives.• Assisted in new lead generation and conversion efforts• Created targeted and tailored one-off promotions as well as campaign style email and direct mail efforts designed to increase new subscriber circulation as well as retention of existing customer base Show less

Falls Church, Virginia

• Responsible for the promotion and life cycle management of 5 investment newsletter products• Developed and implemented multi-channel marketing strategies and campaigns combining brand awareness, direct marketing, online marketing and social media with multiple prospect touch points per campaign• Created targeted and tailored one-off promotions as well as campaign style email and direct mail efforts designed to increase new subscriber circulation as well as retention of existing… Show more • Responsible for the promotion and life cycle management of 5 investment newsletter products• Developed and implemented multi-channel marketing strategies and campaigns combining brand awareness, direct marketing, online marketing and social media with multiple prospect touch points per campaign• Created targeted and tailored one-off promotions as well as campaign style email and direct mail efforts designed to increase new subscriber circulation as well as retention of existing customer base• Guided promotional direction for all new subscriber acquisition and renewal efforts for 5 financial newsletters• Utilized campaign management system (Active Campaign) to setup, execute and analyze marketing campaigns• Monitored the results of all promotional activities for each investment newsletter to ensure that subscriber count and revenue goals are met• Managed the list segmentation and list selection process for various campaigns Show less

Greater New York City Area

Served as the head of the Euromoney Training-Americas division. Responsible for planning and execution of over 75 financial training courses per year. Managed a team of 5 professionals including admin, sales and marketing team members.• Develop and implement multi-channel sales and marketing strategies for financial training events combining traditional marketing, online channels, sales plans and social media • Create innovative marketing campaigns targeted at financial industry… Show more Served as the head of the Euromoney Training-Americas division. Responsible for planning and execution of over 75 financial training courses per year. Managed a team of 5 professionals including admin, sales and marketing team members.• Develop and implement multi-channel sales and marketing strategies for financial training events combining traditional marketing, online channels, sales plans and social media • Create innovative marketing campaigns targeted at financial industry executives • As a result of productivity increases and strategy changes in marketing and sales, group revenue rose 30% year over year • Create and execute 200 email campaigns per year with over 10,000 individual recipients • Create and execute over 25 direct mail campaigns per year received by over 5,000 organizations • Plan schedule, location and logistical arrangements for 75 professional financial training events per year • Supervise a sales team of 2 including target setting, pipeline management and proposal creation • Perform competitive analysis and market research • Perform weekly, monthly and annual marketing analysis and sales analysis • Manage the divisional marketing budget and divisional forecasting • Manage the relationships with marketing vendors and event venues • Supervise marketing manager, 2 sales associates and an administrative professional Show less

Greater New York City Area

• Develop and implement multi-channel sales and marketing strategies combining traditional marketing, online channels, sales plans and social media • Create innovative marketing campaigns targeted at financial industry executives • Redesigned marketing strategy resulting in 30% increase in marketing revenue • Re-evaluation of all marketing processes and production resulting in cost per piece decrease of 27% • Create and execute 200 email campaigns per year with over 10,000… Show more • Develop and implement multi-channel sales and marketing strategies combining traditional marketing, online channels, sales plans and social media • Create innovative marketing campaigns targeted at financial industry executives • Redesigned marketing strategy resulting in 30% increase in marketing revenue • Re-evaluation of all marketing processes and production resulting in cost per piece decrease of 27% • Create and execute 200 email campaigns per year with over 10,000 individual recipients • Create and execute over 75 direct mail campaigns per year received by over 5,000 organizations • Introduction of SEO and Adwords campaigns resulting in an 18% increase in website revenue • Perform weekly, monthly and annual marketing analysis • Assist in the management of the sales pipeline and lead tracking • Manage marketing budget to ensure efficient expenditure and ROI targets are met • Work with marketing vendors and negotiate pricing and manage relationships • Manage the divisional marketing budget • Create marketing collateral and write marketing copy • Create content for and update Euromoney Training website • Manage marketing database • Supervise marketing associate Show less

Greater New York City Area

• Created email and direct mail marketing campaigns for clients using custom CRM, website and campaign management software• Analyzed effectiveness of client marketing activities • Managed $500,000 in annual client revenue • Primary contact for high value clients • Managed client projects to ensure timely completion and satisfaction • Assisted in website development and management • Trained clients on website management, CRM and campaign management systems • Client… Show more • Created email and direct mail marketing campaigns for clients using custom CRM, website and campaign management software• Analyzed effectiveness of client marketing activities • Managed $500,000 in annual client revenue • Primary contact for high value clients • Managed client projects to ensure timely completion and satisfaction • Assisted in website development and management • Trained clients on website management, CRM and campaign management systems • Client database management Show less

Mba, Marketing

Bachelor Of Science - Bs, Sport And Fitness Administration/Management