Matthew Schieffer Email & Phone Number

College Station, Texas, United States

Lumina Coffee Company is a new retail coffee concept located in Northwest Georgia.1. Concept & Designa. Developed and pioneered a new retail coffee concept.b. Devised a complete business plan and 10-year proforma.c. Designed a brand, logo, and full visual identity system.d. Facilitated the layout, architecture, and full buildout of a 3300 sq. ft. drive-thru facility.e. Directed all interior and exterior design processes.f. Spearheaded product R&D and created a full food and beverage menu.g. Managed financial planning, analysis, and cost of goods modeling to control costs and improve overall profitability.h. Analyzed market studies and competitors.i. Assisted in securing financing for the entire project.2. Ideation, Planning & Constructiona. Interviewed over 150 applicants and selected 30 applicants as the initial store team. b. Developed and implemented a comprehensive training program and managed Team Member progress.c. Designed and implemented a marketing strategy to increase brand awareness and prepare to drive customer loyalty.d. Created a comprehensive operational and deployment plan, increasing efficiency, driving sales, reducing labor, and minimizing process bottlenecks.3. Launch & Executiona. Led a team of 20-30 Team Members while encouraging, training, developing, and conducting performance management.b. Analyze financials and KPIs to increase revenue, manage costs, and maximize profitability.c. Received 4.7 Stars on Google (360+ reviews) and 4.5 stars on Yelp.4. Innovation & Continual Improvementa. Created over 50 homemade products, including syrups, sauces, baked goods, and other proprietary recipes.b. Led marketing, branding, and advertising efforts for all new/seasonal products.c. Developed open innovation channels to greatly increase the success of all new product introductions.