Laura Matthews Email & Phone Number

Seattle, Washington, United States

Seattle, Washington, United States

Seattle, Washington, United States

• WordPress VIP is an agile content platform for the enterprise, powering digital experiences for 30% of the Fortune 500, supporting some of the world's biggest brands and industries.
• Lead enterprise partnerships: develop executive-level relationships, understand key decision drivers, and oversee teams in partner support.
• Identify growth opportunities and develop retention strategies that align the WordPress roadmap with client goals.
• Work cross-functionally, collaborating with leads across customer success, product development, marketing, and engineering to optimize product and service offerings, ensuring success for our partners and growth for.

Nashville, TN And Seattle, WA

• Directed overall account strategy, annual planning, and integrated marketing programs for multiple clients: branding, creative production, content strategy, digital strategy and development, product marketing, media.
• Translated business objectives into actionable strategies and program plans, leading cross-functional teams in execution of work
• Responsible for the supervision, growth and development of account team personnel.
• Responsible for annual budget planning, and ongoing forecasting and oversight. Proven success in business growth and effective resource management.

Greater Nashville Area, TN

• Oversaw integrated marketing and digital strategy for Bridgestone B2B and Bridgestone Americas.
• Developed integrated marketing campaigns for B2B products and solutions, producing content, programs, and digital tools to drive traffic for the Bridgestone dealer network. Strong emphasis on KPIs and performance.
• Led work ranging from business case development and creative campaigns to website redesigns and digital optimization: usability testing, UX, SEO, analytics, A/B testing, tech stack enhancements and platform migrations.
• Responsible for driving proactive thought leadership and setting up the team and account for long-term growth.

Greater Nashville Area, TN

• Managed iOS and Android mobile application launches from initial strategy through design, development, testing and release for a variety of client brands.
• Served as account lead and primary contact through all phases of a project, leading teams of designers and developers in agile product development. Managed project scopes to ensure on-time and on-budget delivery.
• Developed and pitched project proposals, timelines and budgets to sign new clients and grow existing ones.

Nashville, TN

• Developed strategic marketing and public relations campaign elements, including digital and social media marketing strategies, for national and global healthcare clients. Day-to-day project/account manager responsible.
• Conducted and analyzed market research (primary and secondary) and developed key messages, marketing and outreach materials for campaigns.
• Contributed to RFP responses and developed budgets and timelines for engagements.

Nashville, TN

• Managed recruitment marketing efforts and digital content strategy for the Army National Guard, including full web redesign of NationalGuard.com from strategy to launch, resulting in a 52% increase in qualified leads.
• Led integrated campaign for the National Guard Best Warrior Competition. Campaign resulted in record high conversion rates, won a gold local ADDY award and was a finalist for a national Effie award. Elements included a.

Nashville, TN

• Created content and executed the Army National Guard's social media and strategy across four platforms.
• Incorporated social analytics into strategy and content planning, increasing social-driven leads on NationalGuard.com by 20%. Increased social audience by more than 80% and engagement by more than 50%.
• Developed a social media guidebook for national distribution to all Army National Guard recruiters and presented social media strategy to marketing officers at a national recruiting conference.

Fort Mill, South Carolina, United States

• Generated business leads through research and communication with PR executives
• Coordinated meetings and provided administrative support

Alamance County, North Carolina, United States

• Worked with a team to conduct primary research and develop a strategic campaign for a large event
• Presented research, campaign plan and recommendations for implementation to organization director

Charlotte, NC

• Initiated the organization’s introduction to social media; launched accounts and developed original content
• Developed news releases, media alerts and PR plans for Charlotte-Mecklenburg arts events
• Managed online event listings database and developed weekly e-mail newsletters and ad copy

North Carolina, United States

• Created marketing strategy and developed communications materials to improve outreach
• Marketing strategy was adopted and implemented by organization leadership following my presentation