Matthew Smaldone Email & Phone Number

San Francisco Bay Area

Created designs for ABB, Ventyx, Experian, GE, merlot.aero, Veovo, New England Science Fiction Association (NESFA), GridUnity, GeoDigital, Bergman-Zwerdling Direct, Kennedy Communications, and more!Work includes websites, digital and print advertising, iconography, global reports, conference materials, book jacket design, logos, photography, retractable banners, pop-up displays, political direct mail, presentation decks, and other marketing & advertising materials.

San Francisco, Ca

Conceived and designed the Smart Grid Global Impact Report, the world's first global smart grids study in ROI perspective. This report featuring exciting photography, illustrations, and graphs was translated into Russian, Chinese and Portuguese as well as other languages and utilized during a global "roadshow"​ which consisted of a series of events all over the globe including; Abu Dhabi, South Africa, Japan, US, Canada, Brazil, Netherlands, Russia and China. The report is also featured as a resource on the SmartGrid.gov website.- Applied brand identity when designing direct mail, white papers, buttons, and marketing decks for the inaugural Ventyx World held in three locations in San Francisco and the Global Smart Grid Road Show events.-Designed exhibition materials for Global Smart Grid roadshow, including retractable banners and pop-up displays, and event booth graphics.- Created digital assets for websites and emails for Ventxy World and the Global Smart Grid roadshow.- Curated photography, retouched, edited and optimized for print and web. - Created and managed illustration, photography and iconography libraries.- Collaborated on Keynote decks for all branding guidelines for global sales and marketing team.

San Francisco, Ca

- I was a studio artist responsible for the design and layout of hero images, display banners, emails, and landing pages for all Gymboree brands; Gymboree, Janie & Jack, Shade, and Crazy8.- Corrected model and product fashion photography; managed photography library.

San Francisco, Ca

- Designed and updated print brochures, booklets, direct mail, and data sheets- Updated web landing pages and banners ads in Photoshop and Flash- Optimized images, corrected photography and modified vector graphics

Washington, Dc

- Conceptualized and designed direct mail and marketing pieces for a diverse set of political clients - Photo curation and color correction

Beltsville, Maryland

Print and interactive designer for Merrick Towle, the largest independent advertising agency in the DC area. I was responsible for updating print and web designs for various real estate clients. I was also responsible for animating Flash based home pages for various websites and web advertisements.

Washington D.C.

Kennedy Communications is direct response marketing company specializing in Direct Mail and Internet Advertising. As a graphic designer, I was responsible for the design and layout of direct mail that would send an effective message. Some of my work was awarded the Pollie Award.

Washington, Dc

Conceptualized and designed interactive ad campaigns for banner, blog and social media advertising campaigns for MSHC Partners, the industry leader in political and social advertising and direct response mail. During the 2008 campaign season, I designed advertising for: The Democratic National Committee, the AFL-CIO, EMILY's List, Barack Obama, and numerous state Democratic parties and House and Senate campaigns.Won the 2009 Pollie Award Internet - Public Affairs Persuasion Online Advertising: Best Use of Negative/Contrast Gold Palin Video Ad MSHC Partners

Washington D.C. Metro Area

During my tenure, the traditional print model was supplemented with the use of interactive media. I designed online and print advertising and worked with the other designers, sales, editorial and our new media director while we successfully launched an enhanced washingtoncitypaper.com.I was also responsible for the layout of back classifieds section and for curating and managing back page art including: "Found Art" submissions, comics and Post-Secret. I assisted with redesigning the classifieds section when the paper went through an overall redesign.

Portland, Oregon

- Designed law related newsletters using Quark and InDesign. - Created and updated graphic images in Photoshop and Illustrator.- Updated interactive graphics and page elements for OSBAR website.- Prepared design templates and art for conversion from Quark to InDesign

Oakland, Ca

-Researched additional partnership opportunites and leads for account managers.-Developed MS Access database for storing data generated by partner companies; sent weekly and monthly data reports to clients.-Worked closely with clients and account managers on marketing projects, interacting with representatives of client companies; resolving issues and providing support.