Brian Matthews Email & Phone Number

Greater New York City Area

Greater New York City Area

Our clients are global brands who want to succeed in this new world, but who need a different kind ofpartner - one that tears down the traditional model of siloed creative, tech, and business services. That’s what Theorem is here to do.Theorem applies a global service delivery capability and a broad digital technology portfolio to solve some of today’s biggest customer experience challenges. We offer the best parts of a creative agency and a strategic business consultancy. From advanced tailored solutions and methodologies, to brand-building and campaign management, Theorem offers end-to-end solutions that create value for our clients and their customers.Theorem’s Client Partners do not approach clients looking to sell them something. We approach ourclients as potential business partners with whom we like to develop a longstanding business relationship.The Client Partner views every project through three lenses: Strategy, Technology, and Creative. Withany project we take on, we know that the value of our client’s brand is in our hands.

New York City

- Co-managed East Coast sales team (6 account directors across New York, Boston and Mid-Atlantic) with a shared 2015 annual goal, $58MM- Independently managed a book of business; Initiative, MediaVest, Assembly and brand direct- Negotiated and maintained RadiumOne's first ATD preferred partnership with Xaxis- Worked as RadiumOne's liaison with the organization's Strategic Account team on ATD T&C's to secure partnerships with Cadreon, Affiperf and Vivaki- Collaborated with senior management team to redefine RadiumOne's global go-to-market strategy for Sales and Marketing- Recruited talent in the New York and Boston, opened Mid-Atlantic to capture political and brand dollars- Ambassador for RadiumOne on the East Coast at industry events, speaking engagements

New York City, Ny

Varick Media Management (VMM), an MDC Partners Co., New York City, New YorkDirector, Platform Sales (Jan 2012 – September 2013)• Successfully managed given revenue line• Worked closely with each business unit lead to ensure proper communication and successful workflow across the organization• MAXXCOM Global Media – responsible for the activation of each agency in the programmatic space via VMM as their agency trade desk (ATD) including DONER, TargetCast, RJ Palmer and IMS while seamlessly transitioning them to Client Services for account management• Responsible for creating visibility and alignment within the MDC Partners network of agencies and educating them on the RTB/programmatic space in order to earn their business as their programmatic partner/ trade desk• Worked closely with agency C-Suite persons to deliver VMM’s Strategic Partnerships opportunities, allowing agencies to have trade desk capabilities as a white-label or powered by VMM’s offerings• Responsible for all VMM’s international accounts• Comprehensive knowledge of the digital landscape with a focus and expertise in programmatic media across all addressable channels – display, video, mobile, social, DOOH, terrestrial and PurePlay digital radio and linear television• Deep understanding of DSPs, SSPs and technologies that power the AdTech ecosystem e.g. Appnexus, MediaMath, CPAX, FBX, TubeMogul, Optimal, Lyfe as well as VMM’s proprietary DMP and the 3rd party data providers that empower the platform and the rich insights and analytics that can be drawn from such data• Participated and consulted in many aspects of VMM’s new go-to-market strategy when recruited in 2012

National

FetchBack, an eBay Company, New York City, New YorkVice President, Business Development (2011)• Consistent and successful negotiations with Tier 1, 2 and 3 agencies and major strategic brands, implementing FetchBack’s first-to-market enterprise level, self-service retargeting platform/technology. Goal was to provide agencies and major brands the ability to bring all retargeting efforts in-house, manage those efforts to utilize their internal expertise, and monetize and/or save dollars within this specialized and fastest growing segment of the digital space• Prospected and opened new business channels and contacts within agencies and strategic brands on a national level• Leveraged relationships with core agencies and strategic brands to include Digitas, Publicis Modem, Universal McCann, Media Contacts, MEC Global, Initiative, Carat, Hill Holliday, R/GA, Digitas Health, Horizon Media, Integer, Razorfish, Starcom as well as others, connecting with, and educating C-level decision-makers to bring this new technology/platform in-house• Developed comprehensive business development plans for agencies and strategic brands to understand the value of Fetchback’s new technology and its benefits from a B2B perspective

Strategically managed major brand accounts within the digital space across multiple channelsServiced and maintained strong relationships in order to instill trust in strategic and tactical approaches to multiple campaignsManaged media plans, creative status reports, budgets and communication across multiple parties to include internal divisions, creative services and a host of vendorsIdentified new business opportunities with accounts attaining incremental revenueManaged audience measurement, reporting, planning and targeting of online media campaigns (not just within a specific network, publisher, DSP, etc)Worked proficiently within the following digital media channels: Email (CPA and CPM), Display, Affiliate, Search (SEM and SEO), Couponing, eCRM, Facebook and Social Media to provide multi-channel opportunities, a more complex and comprehensive approach to a client's needsManaged relationships of fourteen individuals and vendors to deliver successful campaigns, meeting, client's needs and expectationsWorked closely clients' technical teams as well internal teams to include Finance, Legal, Creative Services, Sales and Senior Management

Consistent and successful negotiations with national and local accounts resulting in lion shares of business equating to $600k - $1 million integrated new business annually, $5 million transactional television annuallyProspected and opened new business channels Serviced and maintained relationships with core advertisers, advertising agencies and direct clients (including Disney, Hyundai, Kia, Macy's, Dillard's, Live Nation, AEG Concerts and General Motors)Consistently exceeded budget goals on average 175% annually including every market downturn during my tenureDeveloped comprehensive, strategic advertising plans that combined online, mobile, permission-based email, SEM, and broadcast televisionAttained and managed the country's largest Kia volume dealer (Southwest Dealer Group) for six (6) consecutive years, maintaining the lion's share all six (6) years; assisted the company's growth from one (1) dealership to eight (8) dealerships in three (3) markets (Dallas, Houston and Austin)Managed all entertainment sponsorships in the market, growing revenue annually. Through strong and highly aggressive marketing strategies assisted in the opening of the House of Blues Dallas, helping the venue to be recognized as Billboard Magazine's "2007 Live Music Venue of the Year." By 2009 all print revenue costs for HOB were transitioned into interactive revenue, receiving 100% of their print-to-digital annual budgetAttained title sponsorships for major initiatives/verticals (traffic, weather, sports and entertainment)Execution of advertising campaigns while maintaining strong relationships with various departments including Creative Services, Community Marketing, Ad Traffic and Corporate Accounting

Created new channels of revenue for KVUE.com, bringing nontraditional clients to the digital space with strategic plans and solid creative that consistently delivered results and retained client business during my tenureLead revenue generator of online business at the time of my transition to WFAA.comLead revenue generator of new business at the time of my transition to WFAA.comManaged sixty-five (65) active accounts with precision to detail and relationship building at the time of my transition to WFAA.comFirst to develop cross-channel marketing campaigns for KVUE.comFirst to develop strategic online-television initiatives for entertainment venues in the market - an emerging concept and strategy in mediaExceeded revenue goals during every market downturn during my tenure

Master Of Science - Ms, Psychology

Bachelor Of Arts (Ba), Government/ History

Political Science/ History