Brian Matthews Email & Phone Number

Greater New York City Area

Greater New York City Area

Our clients are global brands who want to succeed in this new world, but who need a different kind ofpartner - one that tears down the traditional model of siloed creative, tech, and business services. That’s what Theorem is here to do.Theorem applies a global service delivery capability and a broad digital technology portfolio to solve some of today’s.

New York City

- Co-managed East Coast sales team (6 account directors across New York, Boston and Mid-Atlantic) with a shared 2015 annual goal, $58MM- Independently managed a book of business; Initiative, MediaVest, Assembly and brand direct- Negotiated and maintained RadiumOne's first ATD preferred partnership with Xaxis- Worked as RadiumOne's liaison with the.

New York City, NY

• Varick Media Management (VMM), an MDC Partners Co., New York City, New YorkDirector, Platform Sales (Jan 2012 – September 2013)
• Successfully managed given revenue line
• Worked closely with each business unit lead to ensure proper communication and successful workflow across the organization
• MAXXCOM Global Media – responsible for the activation of each agency in the programmatic space via VMM as their agency trade desk (ATD) including DONER, TargetCast, RJ Palmer and IMS while seamlessly transitioning them.
• Responsible for creating visibility and alignment within the MDC Partners network of agencies and educating them on the RTB/programmatic space in order to earn their business as their programmatic partner/ trade desk
• Worked closely with agency C-Suite persons to deliver VMM’s Strategic Partnerships opportunities, allowing agencies to have trade desk capabilities as a white-label or powered by VMM’s offerings

National

• FetchBack, an eBay Company, New York City, New YorkVice President, Business Development (2011)
• Consistent and successful negotiations with Tier 1, 2 and 3 agencies and major strategic brands, implementing FetchBack’s first-to-market enterprise level, self-service retargeting platform/technology. Goal was to.
• Prospected and opened new business channels and contacts within agencies and strategic brands on a national level
• Leveraged relationships with core agencies and strategic brands to include Digitas, Publicis Modem, Universal McCann, Media Contacts, MEC Global, Initiative, Carat, Hill Holliday, R/GA, Digitas Health, Horizon Media.
• Developed comprehensive business development plans for agencies and strategic brands to understand the value of Fetchback’s new technology and its benefits from a B2B perspective

Strategically managed major brand accounts within the digital space across multiple channelsServiced and maintained strong relationships in order to instill trust in strategic and tactical approaches to multiple campaignsManaged media plans, creative status reports, budgets and communication across multiple parties to include internal divisions, creative.

Consistent and successful negotiations with national and local accounts resulting in lion shares of business equating to $600k - $1 million integrated new business annually, $5 million transactional television annuallyProspected and opened new business channels Serviced and maintained relationships with core advertisers, advertising agencies and direct.

Created new channels of revenue for KVUE.com, bringing nontraditional clients to the digital space with strategic plans and solid creative that consistently delivered results and retained client business during my tenureLead revenue generator of online business at the time of my transition to WFAA.comLead revenue generator of new business at the time of my.

Master Of Science - Ms, Psychology

Bachelor Of Arts (Ba), Government/ History

Political Science/ History