Lead on day-to-day relationship with Honda Global marketing clientsOrchestrating centrally-led multi-market digital campaigns, coordinating resources and deliverables from all relevant stakeholders across Honda Global, Dentsu’s global specialist functions, creative agencies and media ownersManagement of centralised media plan approval process across all pan-European marketsResponsible for the account’s IOs, billings and reconciliation processesSupporting the development and implementation of the annual European Cars media strategy

Delivering high impact cross-channel campaigns maximising media ROI for clients over key sales periods. Leading a more digitally focused approach to strategy and communications for a traditionally AV led category.Project co-ordination across multiple disciplines and teams – PR, Creative, Search, SEO, Social, Data Analytics, Investment, Finance and Operations.Adapting Global communications strategy to local market.Development of client's first direct to consumer campaign – handling project scoping, successful pitching and project management, coordinating across Dynamic Creative, Social, Affiliate Marketing and Programmatic teams.Amplifying PR marketing strategies using social influencers though the use of media across online video and paid social.Day-to-day account management responsibilities – providing competitive market updates, post campaign analyses, monthly reporting, handling ad hoc client requests, leading weekly meetings, finance reconciliations, briefing publishers and media partners, setting up test-and-learn/brand uplift studies.Developing UK marketing and media strategies for the upcoming fiscal year – identifying existing business challenges, quantitative target audience research, promoting more cost efficient AV strategies and effective use of digital to drive growth across my category brands.

End to end ownership of a centralised business & media analytics platformIdentifying business opportunities for the client and agency through the establishment of new data partnerships, and expanding our scope by selling in bespoke analytics products to clientsLeading the sale and launch of the data platform across several European marketsKey stakeholder relationship management between P&G and 3rd party data suppliersDriving a culture of data driven decision making, through the use of consumer-driven analytics in media/marketing investment planningEnsuring common and consistent data hierarchies, taxonomies and data models are deployedDetermining the best means of communicating business trends, brand analysis and analytical insights to clients, ensuring more pro-active data-led conversationsCreating data frameworks and flexible, scalable processes to facilitate the designing of online dashboard reports

Taking a temporary break from the industry, I guided the family business through a difficult transition period. Managing the business accounts and inventory, built and maintained our new business website, sourced new ingredient suppliers, trained our front of house staff in hospitality skills and health and safety, and studied Beijing and Szechuan culinary styles.I also enrolled in and graduated from the Ashburton School of Cookery in Modern European cuisine, studying Modern British and French cuisine, and have completed stages in Michelin starred kitchens.Achievements: I made our 30 year old business more accessible to Cambridge’s tech-savvy residents by building a new restaurant website, linking it effectively to social media and Google Business Listings, and negotiating a new delivery partnership with Deliveroo.

Assisted in the development of content strategy through the use of quantitative SEO keyword analysis techniques.Technical SEO optimisation of client site metadata and digital video contentSpearheaded quantitative search-data led content-research projects

Pitched and developed a centralised specialist role within the agency to address the gaming needs of the agency’s global brands amidst the rise in the influence of the gaming industry.Built and maintained agency’s relationships with key gaming publishers and developers.Selling in gaming partnership opportunities to global clients and development of branded gaming experiences. Provided regular gaming industry business analysis, research, emerging trends and consultations on gaming briefs to Mindshare’s network of global agencies and clients.Represented Mindshare at Gamescom 2013, building relationships with publishers and emerging gaming tech startupsShowcasing console media partnership and experiential partnership opportunities at Mindshare’s client events.

Specialised in branded gaming analytics and created a quantitative assessment process for gaming advertising opportunities.Regularly presented gaming industry and audience insights to client strategic leads during major client events, educating my clients on leveraging gaming opportunities for their brands.Responsible for the production of digital asset audits and target audience digital media usage analysis across multiple key markets for Unilever, driving changes in local market digital strategy and owned channel infrastructure.Campaign analytics dashboard and database management, generating digital campaign analysis to drive real-time optimisation of digital media.

Responsible for the production of multi-market competitor analysis, quantitative target audience research and media investment reporting.Author of Insert Coin, a monthly gaming newsletter for the global agency network and clients.