Matthew Straker-Taylor Email & Phone Number

London, Gb

New York, Ny, Us

Hands on, integrated strategist leading a team of 20 planners and community managers to deliver best-in-class brand, comms and creative strategy and campaigns. Member of Social & Content leadership team, and Global social strategy lead for Coca-Cola Trademark.Clients: Coca-Cola, Bill & Melinda Gates Foundation, Sainsbury’s, Argos, Canon, Colgate, SanexPitch Wins: Sainsbury’s Group, Colgate Palmolive, CanonAwards: BIMA - Effectiveness Award for Argos, Make Yourself At Home - GoldDrum Awards for Argos, Make Yourself, At Home - 4x WinnerDMA - Best use of Social Media for Argos, Make Yourself, At Home - BronzeDMA - Best use of Social Media for Coca Cola x IOC: Tokyo Olympics - Silver

New York, Ny, Us

Strategic leader delivering brand, comms and social strategy for projects including TikTok’s “A Little Brighter Inside” campaign and Barbie’s “Benefits of Doll Play” campaigns.Clients: TikTok, Barbie, Scrabble, Fisher Price, LEVEL, Bill & Melinda Gates Foundation, Coca-Cola, eBayPitch Wins: Coca-Cola x IOC: Tokyo Olympics, LarkAwards (Finalist)The Drum Digital - Most effective Use of Social Media for Barbie Benefits of Doll PlayThe Drum Social Buzz - Best use of Facebook for Barbie Benefits of Doll Play

As senior management team member, I developed and led a team of 8, quickly implementing structures and workflows to deliver growth and high-quality social output for a range of clients across the food and beverage and hospitality industries.

Bringing brand experience and performance marketing together to drive growth - consulting with brands and partners on digital strategy and creative content.

London, Greater London, Gb

As Founder at Taylor+Goes, a 10 strong digital agency, I was responsible developing the business and building a strong culture delivering strategic and creative output for our portfolio of clients.Winner of The Drum Recommended Digital Award for Social media 2018, our focus was delivering digital marketing, content and social media marketing campaigns for challenger brands and eCommerce businesses.Clients included: - DeAgostini ModelSpace - UK, USA, Germany, Spain and France- Beefsteak Club- Fittipaldi Racing- Produtos Brasileiros - Boot BananasOur services included: - Digital Strategy- Web design and build- Campaigns + Product Launches- Social Media Strategy- Content Creation- Graphic Design- Social Media Advertising- Influencer Marketing- Community Management

London, Gb

Taking over responsibility for global Digital Marketing at action sports camera brand, Drift Innovation, owing to my success building successful marketing team and ongoing strategy with Action Cameras. Responsibilities and achievements:• Build and implement successful global digital launch strategy for the Drift Ghost-S - a highly - targeted international digital campaign harnessing Facebook, YouTube, Twitter, Instagram, PPC, brandsite and strategic partners.• Key creative team member involved in campaign development.• 60% increase in e-commerce visits versus previous launch.• 40% increase in launch audience engagements compared to previous launch• Manage team including social and digital media executive and graphic designer.• Athlete and partnership management and contract negotiation• Creative direction• Digital policy making and management

London, Gb

Responsible for growth and international marketing strategy and its implementation at Action Cameras Ltd - Europe's leading action sports technology retailer with successful domains in the UK, France, Spain, Italy, Sweden and Portugal. Leading a team of country managers, I delivered a multi-channel marketing strategy that directly contributed to a 98% increase in sales over the first two years.Whilst in the role I was responsible for the following:• Digital strategic planning and management• E-commerce management including conversion optimisation and customer experience.• Social Media strategy and planning• Brand development and management• Traditional marketing including events, PR, advertising and partnerships.• Project management• Creative direction• Digital and print design

One South Place, London, Gb

Whistler, Bc, Ca

London, Gb

London, Gb

Press Advertising- Worked with media agency to deliver on-going national press advertising in the Times and Guardian newspapers.- Working with Ad agency budgets of £200k, co-ordinated the creation and delivery of campaign creative for national press- Co-ordinated campaign testing and focus groups for national campaignsDirect Mail and Content Marketing- Co-ordinated creation and execution of regular DM campaigns to 450k teachers in England.Worked with publishing agency to create national listings magazine for all schools in England.Events- Organised attendance, stand and campaigns at annual teaching and technology exhibitions.Email Marketing- Co-ordinated creation and sending of regular email communication and newsletters to TV Promos- Worked with Promos Producer to create on-going comms messaging for broadcast on the channel.

Gb

Digital Marketing

Bachelor Of Arts (Ba), Corporate Communication