Built and scaled an experimentation program that increased testing velocity by 3x while maintaining a 25% win rate, driving meaningful growth across product and sales.Collaborated with data science and engineering teams to launch ML-driven features, boosting nonprofit revenue by 11%.Developed a comprehensive experimentation roadmap, aligning product and marketing strategies to prioritize high-impact initiatives.

Led experimentation initiatives for nonprofit, social enterprise, and B2B clients, optimizing digital experiences to drive conversions and revenue growth.Designed and tested a subscription model for a leading platform, creating a recurring revenue stream that fueled business expansion.Increased projected annual revenue by $10M for a DTC client through strategic funnel optimization and data-driven decision-making.Contributed to the go-to-market strategy for experiment-led website redesigns, helping launch a new service product that expanded revenue streams, increased client acquisition, and aligned product offerings with market demand.

Launched the organization’s first digital fundraising program, increasing small-dollar online revenue by 28% and doubling first-time donations through data-driven email segmentation and A/B testing.Coordinated a brand refresh, leading market research and digital redesigns to better align with audience needs and enhance user experience.Directed record-breaking Giving Tuesday campaigns, increasing revenue by 57% year-over-year through optimized, donor-centric strategies.

Established and implemented a comprehensive communications and social media strategy, expanding the organization’s reach and increasing awareness of its mission to prevent family homelessness.Leveraged digital platforms to engage with new audiences, helping the organization build stronger community connections and extend its services to more families in need.Supported storytelling and content creation efforts that fostered greater affinity for the organization’s work, driving increased support and engagement from donors and stakeholders.

As an initiative of Scottie's Place (West Virginia-based nonprofit), designed and implemented the Leadership Education and Empowerment Program (LEEP) for refugee youth, an afterschool program that improved students’ academic performance and was adopted by UNHCR for expansion to other communities, including Uganda.Served as a community service officer, addressing the needs of the refugee community by collaborating with the government of Botswana, local schools, and other stakeholders to ensure program success.Led monitoring and evaluation efforts to optimize the program’s effectiveness, ensuring continuous growth and alignment with community needs.Directed fundraising and grant-writing initiatives, securing essential funding from UNHCR and other sources to fully support the program’s operations and expansion.

Managed services for 50+ participants in the One Family Scholars Program, overseeing academic scholarships, financial literacy training, and career readiness workshops to empower participants to achieve economic independence.Coordinated cross-functional teams and partnerships to align program outcomes with participant needs, ensuring a supportive and impactful experience.Directed program operations, fostering collaboration between stakeholders and ensuring efficient delivery of resources and services to support participants’ long-term success.